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The New Starbucks Blonde Roast Coffee

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Learn More About Starbucks' New Blonde Roast Coffee

In 2012 Starbucks introduced a new lighter coffee roast called 'Blonde.' According to their research, 40 percent of U.S. coffee drinkers (54 million people) choose a lighter roast and name a lighter roast as their favorite and 70 percent of the coffee sold in the grocery store is either light or medium roasted. Starbucks Blonde is an attempt to offer a wider selection and attract some of those milder coffee drinkers to the brand.

On this page, learn a bit more about this new, light 'Blonde' coffee. Find out when it was released at your local Starbucks Cafe and uncover what it will taste like. Watch the video from Starbucks that introduces the new blend and read what other people think about it. Finally, make sure you take the opportunity to let us know what YOU think about both the new blend and the existing Starbucks coffee roasts by participating in the polls or leaving your thoughts in the guest book.

Introducing Starbucks New Blonde Roast Video

This short Youtube video does a fine job of introducing Starbucks' new Blonde Roast coffee

Introducing Starbucks® Blonde roast
by Starbucks | video info

120 ratings | 21,660 views
curated content from YouTube

When is Starbucks New Blonde Roast Coffee Being Released?

And where can I buy it?

Starbucks released its new blonde coffee in its cafes and in supermarkets on January 10, 2012. Canadians had to wait a bit longer until February, 2012.

Why Is Starbucks Releasing Blonde Roast?

Starbucks released the new Blonde coffee roast in an effort to offer more selection and attract that fairly substantial number of people (54 million) who prefer a lighter roast coffee. Previously, the range at Starbucks went from Breakfast Roast to French Roast. This new roast allows customers an even wider choice than they had before and it will also allow Starbucks to compete against companies like McDonald's and Dunkin' Donuts who offer coffees that are milder.

What Will The Blonde Roast Be Like?

* Milder * LIghter * Richer * Mellower * Subtler *

According to the news, Starbuck's new blonde roast will be "milder in body and in acidity" than Starbucks' current coffees, which tend to be dark roasts. The video introducing Starbucks new coffee adds the words "lighter bodied, rich, mellow and subtle."

According to the Starbucks website, they went through 80 recipes before they settled on the ones that will be included in the Blonde Roast. Those new coffees will be called Starbucks Veranda Blend, Starbucks Willow Blend, Decaf Starbucks Willow Blend and Starbucks VIA Ready Brew Veranda Blend.

Order Your Starbucks Blonde Coffee Beans Online

You can brew your own Starbucks Blonde coffee at home.

Starbucks blonde roast is available directly from Amazon, who is only too happy to ship them to you for FREE when your order is worth $25 or more.

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Starbucks Blonde Roast Is In The News

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I was caught off guard when the Starbucks barista kept talking to me, with a smile on his face. Was it a trick? No, he really did want to know about my plans for the day. Extraordinary! The memory of lovely staff lingers. The restaurant, bar and cafe ...
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Will You Be Trying The New Blonde Roast?

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What's YOUR Type of Coffee?

Or do you drink coffee at all?

  • food_monkey Oct 25, 2011 @ 3:49 pm | delete
    I love starbucks! I will have to give this a try
  • Joan4 Oct 19, 2011 @ 8:21 pm | delete
    I drink coffee all day and I love it. I would love to try the new Starbucks blonde!
  • Susan52 Oct 19, 2011 @ 6:48 pm | delete
    My type of coffee is tea. Nice that Starbucks fans can buy their favorite coffee online. I imagine the blonde roast will be a big hit with a lot of people, too.
  • stargazer00 Oct 19, 2011 @ 6:24 pm | delete
    For me to drink coffee it must have a lot of "stuff" in it. I'm not a fan of the dark roasts so I'm sure I'll be trying the blonde roast. As a matter of fact, heading out to Starbucks in a few minutes for a coffee date. I often have tea though.
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The news in the coffee world today is about Starbucks' new BLONDE COFFEE ROAST. Learn more here.

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