Marketing Mojo With Stephanie Fierman
Timely observations on happenings and trends in marketing.
Stephanie Fierman's blog
Fetching RSS feed... please stand byGreat Books About Marketing
Steal These Ideas!: Marketing Secrets That Will Make You a Star
Amazon Price: $12.89 (as of 12/12/2009) 
Ogilvy on Advertising
Amazon Price: $16.47 (as of 12/12/2009)
The Tipping Point: How Little Things Can Make a Big Difference
Amazon Price: $9.11 (as of 12/12/2009)
Marketing Management
Amazon Price: (as of 12/12/2009)
Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Amazon Price: (as of 12/12/2009)
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by Stephanie_Fierman
Stephanie Fierman is a a senior marketing and management executive living and working in New York City.
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