If a tree falls in the forest and no one is there to hear it, does it make a sound?
The same question confronts many companies daily that have developed a new product or service -- or are repositioning an existing one -- but have not made the same commitment to marketing it properly to all of their key audiences.
The days of the "if I build it, they will come" marketing philosophy (so wonderful in the film "Field of Dreams") are long gone. Today, companies must have both a business plan and a marketing plan - and execute them both - to be successful in today's hyper-competitive marketplace.
This lens is designed to offer practical advice and information on strategic communications; how to gain mindshare first and then market share by proactively marketing your company and its products and services to all of its key audiences -- customers, business partners and the media and analyst communities.
With this information, you will be able to ensure that your company's message is heard loud and clear - and by the largest possible audience -- unlike that lonely tree falling in the forest.
Cache-A Appoints Strategy + Communications For Public Relations
The principals of Cache-A - Phil Ritti, Mark Ostlund and Tom Goldberg - first worked with Strategy + Communications to launch the A-Series line of professional video storage products when they were with Quantum Corp. The A-Series technology won many prestigious industry awards over the past four years and has been integrated into digital video acquisition, digital film and postproduction file-based workflows.
"When we started our company and looked for marketing and public relations counsel, we quickly realized that we wanted to continue a winning relationship," said Phil Ritti, President and CEO of Cache-A. "With their deep knowledge of our marketplace, results-oriented focus and outstanding personal service, we really consider Randy Savicky and Strategy + Communications an integral part of our team."
"We are honored to work with the team at Cache-A and look forward to building on a great foundation," said Randy Savicky, Founder and CEO of Strategy + Communications. "In today's ultra-competitive marketplace, it is imperative that companies positively influence their customers with clear and consistent messages to build their brand, drive prospects and help close sales. We have a strong track record of designing and executing programs that deliver those results."
About Cache-A Corporation
Cache-A is a leading supplier of network attached archive appliances for the digital film and professional video industry. Cache-A's A-Series archive appliances provide source masters for digital acquisition and project archives for post production in easy-to-deploy and low-cost configurations based on industry-standard LTO tape drives. Visit Cache-A's website at www.Cache-A.com.
About Strategy + Communications
Strategy + Communications helps companies communicate better to their customers to build their brands, drive prospects and help close sales. As corporate storytelling experts, we know a good story and how to tell it. And we know how to make a good story into a great story. Our unique "both sides of the editor's desk" experience gives us a journalist's nose for news and a marketer's awareness of what's going on in the market. Visit us at www.StrategyPlusCommunications.com.
Contact: Randy Savicky
Strategy + Communications
(203) 226-6156
randy@strategypluscommunications.com
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Randy Savicky provides a "both sides of the editor's desk" experience to strategy and communications. His 20-plus-year career includes senior... more »
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