1. Public relations is a great career option - you can work in any sector, from charity to government, and within any type of organisation, entrepreneurial to multi-national
2. There is a lot to learn drawing on psychology, management, communications theory, ethics, and much more.
3. You increase your career potential with a qualification, getting a better job or promotion.
4. You will stand out from others who aren't as committed to their careers.
5. Having a qualification will help you switch into PR from another profession.
6. If you've worked in PR and have experience, getting a qualification will add a new dimension to your work.
7. It is the professional option, showing you are serious about reflecting best practice.
8. You will study great case studies and get new ideas.
9. You will stretch your brain and feel good about learning new things.
10. You will meet new people and expand your list of contacts.

I teach the CIPR Qualifications - www.cipr.co.uk - with Cambridge Marketing Colleges - www.marketingcollege.com.