Small Business - Mass Influence with Subliminal Marketing and Advertising

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Subliminal Marketing and Advertising: Marketing Secrets They Don't Want You to Know

This lens will discuss small business marketing using subliminal marketing and advertising techniques. Subliminal marketing and subliminal advertising are about getting people to change their minds, to change their beliefs and accept new information as not only being correct but having the necessity to spread.

The focus of this lens is to give you a few ideas to subliminally market and subliminally advertise to the masses to take the actions you want them to take, to buy your products, services and ideas.

Subliminal persuasion is a learned skill set that when fully learned and integrated disappears into the area of competent competence; you don't have to think about it to do it, you just do it. And, the more time you spend focused on experiencing, testing and leveraging these ideas in your business, your marketing, your advertising, your sales processes, the more you'll spread the ideas that you must in order to get more of whatever it is that you want.

The Essence of Subliminal Persuasion is the Message 

The Message your Audience Hears, Receives and Experiences as Being True

Persuasion is about messaging one to one or one to many. Subliminal persuasion occurs when you are able to successfully implant a message in the mind of a person or group of people whom you target for change without their conscious evaluation of the change and encourage them to spread the idea organically to their associates.

Subliminal persuasion is about getting people to change their minds, to change their beliefs and accept new information as not only being correct but having the necessity to spread.

Advertising, marketing, movie making, public relations, propaganda, negotiation, and religion all rely on subliminal persuasion.

Subliminal persuasion is a learned skill set that when fully learned and integrated disappears into the area of competent competence; you don't have to think about it to do it, you just do it.

The more time you spend focused on experiencing, testing and leveraging these ideas in your business, your marketing, your advertising, your sales processes, the more you'll spread the ideas that you must in order to get more of whatever it is that you want.

How Messages are Spread and Accepted 

Human Beings are Programmed to Spread Messages

As human beings we are programmed to spread messages, it is a condition of our humanness and our survival. We either consciously or subconsciously process the messages we receive depending on the relevancy of the message we receive.

The more closely the message matches our schema the less conscious deconstruction is required. The more it motivates us in some way toward a better ideal, self, community or universe the more likely we are to spread it.

Ideas are spread when they are charged with emotion or meaning. They spread fastest when they are controversial, when they cast stones at our enemies, when they are motivational, when they promise salvation or when the relieve a pressing pain hat someone or a group is experiencing.

Subliminal Sales and Marketing Secrets 

Craft a Message

To persuade subliminally craft a message that matches the reality of the audience you intend to persuade by tying it to beliefs, ideas and behaviors learned in the parent - child idea transmission, in the educator - pupil, transmission or the societal dictate - participant transmission.

Subliminal persuasion occurs most seamlessly and deeply when you impact core beliefs and ideas. Those messages are also most quickly spread when they either demonstrate something that you've always believed is not true and when it supports and builds on those beliefs.

Subliminal persuasion in business is a long term proposition. Subliminally persuading the masses looks like this:

  • Create a powerful hook, an idea that is intuitively accepted by the receiver. The hook may come in the form of a headline or sound bite that encapsulates the idea itself.

  • Set the presumption that the information is accurate by linking it to quantifiable evidence, trusted people, places or things. Leverage social proof.

  • Tell the story with great gusto, make it vivid, emotionally appealing and build big word pictures that people can dive into.

  • Encourage interaction with the story teller and encourage the next action. The more interactive they are with you and your message the more persuaded they become.

Subliminally Persuading in Person 

If you are subliminally persuading in person, the process is really no different. You craft a persuasive story that engages the emotions, tell it with passion, get people involved and wrap the most intense request in an idea that is easy to understand. The wrapped idea is implicit or a natural extension of the story you tell.

When you set out to change the minds of the masses or the individual, start with a message that harnesses the power of their stored memories and beliefs Build on those beliefs and introduce them to the logical extension of their current representation of the world around them. Encourage them to share the information, talk to their friends about it, become involved with the message itself.

My definition of persuasion is helping people come to their own natural conclusion which happens to be one you share ... And that is the essence of subliminal persuasion.

Subliminal Persuasion Articles on Small Business Sales and Marketing 

How to Get Subliminally Persuasive Endorsements to Increase Small Business Sales
Anyone who has studied persuasion for any period of time has herd of Social Proof. When persuading the masses to increase small business sales,...
Small Business Marketing Using Subliminal Marketing Secrets
Creating your own vocabulary for small business marketing is a powerful subliminal marketing secret. Creating new names...
Persuasive Advertisers Create Powerful Beliefs
To be an effective persuasive advertiser and be successful long term, a primary goal becomes persuading people from being...
How To Create A Subliminal Advertisement and Influence The Masses
This lens will give you a road map to start developing your subliminal advertisement to influence the masses.Included is an...
How To Be The Best In Subliminal Marketing
To be the best in subliminal marketing, you need to learn and understand the powerful process of subliminal persuasion.
How To Develop The Best Persuasion Techniques Ever
When you set out to develop your best persuasion techniques and persuade in person, you need to develop a relationship so people will accept whatever ideas you present
Orson Welles - War Of The Worlds: The Boldest Subliminal Persuader Ever
Orson Welles and The Mercury Theater using subliminal persuasion, proved that a with a few effective voices, accompanied by sound effects, subliminally convinced...
Blogging: One of The Best Subliminal Marketing Tools Ever
A subliminal marketing approach to influence the masses is blogging. Blogging is part of the People's Media. The People's Media is highly believable because...

Essential Reading 

Ben Mack
Ben Mack, Think Two Products Ahead -- learn what branding is really all about

Fog Facts
Larry Beinhart, Fog Facts - the book is about important things nobody seems to focus on anymore than they can focus on a single droplet in the mist. They are known, but not known; the sort of things that political junkies and journalists know, and nobody else does.

Real World Branding
Online business techniques for bigger profits and offline traffic

Dave Lakhani - Subliminal Persuasion 

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Dave Lakhani is the President of Bold Approach, Inc., the nation's first Business Acceleration Strategy firm. A business acceleration strategy firm is...

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