Subliminal Persuasion

The answer is Yes.

Subliminal persuasion is a learned skill set that when fully learned and integrated disappears into the area of competent competence; you don't have to think about it to do it, you just do it. And, the more time you spend focused on experiencing, testing and leveraging these ideas in your business, your marketing, your advertising, your sales processes, the more you'll spread the ideas that you must in order to get more of whatever it is that you want . . . Money, Sex, Power or Fame.

Getting messages and beliefs to spread is the primary goal of the persuader. The extent to which you can get people to accept your ideas preemptively will determine how effective your persuasive process will be. Also, the extent to which you can leverage, combine, or attach to existing beliefs, fears, anxieties, and facts will determine how overtly or covertly persuasive you need to be.

Often in mass influence too much emphasis is put on the individual in the beginning of the process. In fact to be effective at subliminally persuading the group you must first understand the underlying beliefs, motivations, and desires of the group as a whole. You must also carefully define which group you are going to persuade.

To be a highly effective subliminal persuader you must know who it is you intend to persuade. When governments use propaganda and other mass influence techniques to create changes in a populace they first examine who will most easily accept the new information, whose paradigm the narrative best fits. They then create a powerful story and present it to the audience. They give them just enough evidence in the beginning that the people who WANT to believe the information will. Then, once they're bought in, everything else is a much easier sell and it sounds like something they've already heard thereby subverting critical thinking.

To be an effective subliminal marketer, you need to master the art of capturing attention. And how do you capture attention? By leveraging the power of a story.

We are all naturally attuned to stories; they are one way that information is transferred down through generations and across various groups. To be an effective subliminal marketer, you must be able to tell a good story- one that is tied to a deeper meaning or a meta-message you want to convey.

Storytelling can be learned, but it must be practiced to be most effective. Find a way to capture your listener's attention, and to draw them into the larger theme or greater message.

When you can do this effectively, you're halfway through the process of subliminally persuading them.