Submit Product Feeds to Attract More Buyers

Product feeds are data feeds of products that are sold online through an e-commerce site. It is used to alert search engines and comparison shopping engines of updates to products that are listed in an online store. An e-commerce solution offering this type of service will either automatically update these feeds as soon as you make changes on your product details and hit save or have a special section in your admin for you to manually change the contents of your product feeds. There is no need to go into each individual site which features your product feeds to make the necessary changes. They will submit product feeds for you whenever necessary.

Unlike content rich websites, e-commerce sites simply do not have enough on page text to rank very well in the search engines. They are comprised of mostly images, because a picture is worth a thousand words when it comes to selling products online. Therefore it is very unlikely that major search engines will find your site and crawl it on its own. This is why it is necessary to submit product feeds, they automatically alert the search engines when a new product is added to your store and also when the details of specific products are changed. Sometimes Google even displays product images on the first page of their search results if the search term entered by the user is a popular product.

Product comparison engines work in much the same way as regular search engines, the only difference is that it searches exclusively for products that are sold on the web. Consumers use it to find specific products and compare the prices that are offered by different online retailers. E-commerce businesses use it to get more exposure for their products and brand to a targeted group of online consumers who are ready and willing to spend money.

There are a number of price comparison sites that use this technology, you can submit product feeds to many of these sites to get more exposure for your products across the web. These sites act as a virtual marketplace, consumers find the products that they are looking for at a price they are willing to spend and are redirected to the e-commerce site selling that product. The consumer lands on the product page and after reviewing the details, can make an immediate purchase. Some of these price comparison site are entirely free while others are free to list, but require the e-commerce business to pay a cut of the sale if the product is purchased. The latter example is known as a CPC price comparison site and these sites are essentially really big affiliates, earning commission for redirecting consumers to the online retailers. Here is a list of some of the top price comparison sites you should submit product feeds to:

• Yahoo Shopping


• Google Product Search


• Shopping.com


• Pricegrabber


• Bizrate


• Shopzilla

All online retailers, both big and small, should submit product feeds. Here is a list of the obvious advantages for doing so:

• Targets consumers who are looking to make a purchase instead of regular web surfers looking for information online


• Easily compare your product and price with that of your direct competitors


• Data feeds are updated automatically


• People who stumble across your product will likely check out your entire store


• Some price comparison sites even display your store coupons which gives people even more reason to take a look around in your store


• Eliminates unnecessary additional steps or page views to get to the product page, the less steps consumers have to go through, the more likely they will buy, increasing your conversion rates

Marketing is one of the most important aspects of selling online. When you submit product feeds, you market your products to millions of consumers each day. There is almost no extra work involved to get your products listed all over the web.

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Your products should definitely be listed in the major price comparison sites, however there are several others worth mentioning. For one thing, you should do a search for price comparison sites that exclusively target your store's niche. It's important to product submit to places that cater to people who are looking for exactly what you are selling. There are many more general sites offering both free and CPC based listings. Be sure to check some of these out:

• Nextag


• Become


• Smarter


• Bing Shopping


• Pronto


• Like


• TheFind