Succes with Google AdWords

Google AdWords is one of the many products serviced by the power of Google. Now everybody knows that Google is a search engine. And since many years businesses have been able to advertise on this search engine. So why is this important for business owners?

Well you can target your audience at exactly the right time. For example you sell bycicles. And someone searches for buying a bicycle. You can target that person with your advertisement. But when someone is looking to buy flowers your Ad will not be shown. Isn't that awesome?

But why is your ad showing for bicycles and not for flowers? Well thats because you get to chose different keywords to target.

Do you want to know what keywords you can target? use the Google Keyword Tool and do some research. Here are a few tips for keyword research:
- Use Google Keyword Tool
-Write down your product categories first
- Use these tosee what keywords are being used.
- Create a list of keywords put in smaller categories.
-Use keywords that are close to your business(so when selling bicyles dont use keyword flower just to attract traffic. Because this will cost you money.

Tip #1
Once you have run your ads for awhile, you should modify your campaign by deleting the keywords that get impressions with no clicks. This would help improve your CTR and lower your AdWords advertising cost on the long term.

Tip #2
Narrow down your target market. Be specific in the ad to ensure that only potential customers will click on your ad. For example in advice advertisements enclose the price in your ad, this will keep people who are looking for free advice from clicking on your ad and wasting your money. To focus down your target market it helps to write down the specifics.

Tip #3
Use the limited space that you acquire. You have three lines of text you can use for your advertisement. Use these in the following way. Use the headline to show what the customer/user wants. Make it convincing so that the user wants to visit the landings page. This is the attention seeker. It is also good to use your main keyword in the headline. Use the first line to show the benefit of the service or product. And use the second line to show a powerful feature, you can also write down the price to keep people out who don't want to pay as much.

Tip #4
Add your main keywords somewhere in your ad. This will improve your Google rating and Google rewards people for good ads by lowering prices per click. Also the higher you're rating the better your search position will be.

Landingspage tips:
1. Bail factor:
Is it attractive and easy to read?
Does the overall design convey professionalism and trustworthiness?
Is the landing page directly related to what the visitor was searching for when he clicked on your ad?
2. Make your headlines on the landingspage the same as the headline on the ad.
3. Keep your product image on the left side. Studies show that people first look at an image and the start reading towards the right.
4. Your "Call to Action" must be a link. Use a complete sentence that tells the visitor what will happen when they click on the hyperlink.
5. Ask the prospect what they want. Create a landingspage or text that gives the visitor the idea it is their decision on what they are buying.

AdWords Keyword types:
Broad match: (keyword as it is) Any search query that contains the keyword(s). Do not have to be in exact order. Example: Keyword is tennis shoes, it will also be shown when search query is "Shoes for tennis".

Phrase match: ("keyword in quotes") Advertisement will only be shown in when search query is in exact order, other words in front or behind keywords are allowed.

Exact match: [keyword in brackets] Advertisement will be only shown when only the inserted keywords are searched.

Negative match: (-keyword with trailing minus sign) When keywords that trail a minus sign are searched in combination with other keywords your ad will not be shown.

"Peel and Stick method"
Create an advertisement with all the found and analysed keywords.
Run the advertisement for a few days/weeks.
Analyse the data given by Google.
Create new and personal ad for keywords that are searched the most and have a good Click Through rate.
This improves your CTR, Cost per conversion, Google ranking and turnover.