The Magic behind Successful Banner Advertising

Banner Advertising Rates

Banner advertising is the most efficient way of advertising over the web. There was a time when people used to display banners on other websites and that was a formality which most of the organizations were following but now after the birth of SEO, PPC and internet marketing %u2026 it looks like these old methods are vanishing away. Earlier the banner advertising rates were higher as compared to today's various marketing and advertising strategies implemented. Well the main advantage of banner ads is that it can give us traffic and we can also generate leads but as long as we pay for it. The minute we stop paying, traffic also stops.

The usability of Banner Ads

So now things need to be implemented in a different way like SEO %u2026 by improving the quality of website and opening a full time stand alone path for traffic. This can be done by following some quality marketing strategies like link building, improving keywords visibility in search engines and increasing the page rank. But for those who are still unaware of the SEO strategies they are still following the banner ads campaigns. Advertising through banners is not a bad approach but we need to run an SEO campaign as well because SEO is something which gives us a long time targeted results by working on a few things. The cost of banner advertising rates is much lesser than the SEO and PPC campaign which is a plus point and banner can be designed in a very low cost as well.

Banners Exchanging Process

If you cannot afford the budget for placing your banners on different websites than you can exchange banners with other relevant websites. They will place your banner on their website and in return you have to place theirs. It's a good approach to achieve traffic with paying any money. But not all the websites receive the same number of visits so if you are going to place your banners on two websites than it may happen that one of them gives you higher traffic while the other one will give you lower traffic.

Conclusion

The trick is that in the start place your banners for trial duration of around a week and if you are getting anything in return. This way you can judge which website is beneficial for you and which isn't. Banner ads can be beneficial in many ways but if we run an SEO campaign along with the banners campaign than its more beneficial. We will be getting traffic from both campaigns and more traffic means higher conversion and sales.

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Comments

  • davidblunt1 Oct 4, 2011 @ 12:58 am | delete
    Great lens, Useful information.
  • Digital-Signage10 Sep 15, 2011 @ 7:57 am | delete
    I like you conclusion very useful which summaries your views.

    Thanks
    Digital Signage

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TaimurShehzad

Taimur Shehzad is a Blogger and Internet Marketer and also the founder of Xyber Bites (A Techno-Entertainment Blog) which covers technology, entertainment... more »

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