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To Your Success,
Linden
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"5 Simple Steps to Improve Your Affiliate Offer"
Affilate Marketing Success
As affiliate marketers, we're fortunate in that we don't have as many 'Achilles heels' as the merchants who own and deliver the products we promote for them. Both our investments and our risks tend to be lower.However, we do have one significant 'weak' spot, and that's in how far we can go in improving 'the offer'. There are certain things we simply can't do. For example, we don't have the authority to offer discounts or deliver upgrades.
But, this 'weakness' doesn't mean we're stuck with 'weak offers'! In fact, I can think of at least 5 ways to improve any offer, and really send our sales soaring:
1. Increase The PERCEPTION of Value -
The real value of any product is always in the customer's mind, and you can increase that perception in dozens of ways. For example, you guide the customer through a comparison of similar products, while pointing out why the one you're promoting is really the best deal for the money.
2. Demonstrate the Immediate Benefits -
Show the customer how they can put the product to use from the moment they buy it. You should already own your own copy of most of the products you promote. So, create a tutorial or some way of showcasing the results you've gotten from the product.
3. Give More of Yourself On a Personal Level --
Similar to Step 2 - There's always added value in social proof. Discuss your own experience surrounding the questions, problems and ultimate solutions in regards to the product at hand. Empathize with the customer's position and point out the things you share in common.
4. Put Them At Ease --
Your relationship to the merchant should enable you to give the customer a sense of security in making the purchase. Let them know about the product's guarantee and/or refund policy. Let them know the transaction is secure. You want to remove as much of the risk as possible from the purchase.
5. Provide Additional Incentives --
Check with the merchant first to make sure you're allowed to do this. Its usually no problem when you're promoting things like e-books, membership sites, etc.. You can really sweeten up an offer when you add your own products to the mix. E.g., "order this e-book, and I'll throw in a free copy of this other product over here.."
So, you see, all it takes is a little creativity to add value to any affiliate offer. Use the 5 steps and you may even blow the merchant's offer clear out of the water!
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Affiliate Marketing Help
No matter which category you fall into, I'd like to share some concepts with you that might make all the difference in the world to your future success. In fact, you just might learn from this article the one thing that helps you start earning real money.
It really all comes down these two mistakes that beginner's make:
1. Promoting to many products at once (lack of focus), and..
2. Giving up too soon.
These two mistakes are related, and are actually self-reinforcing. It sounds obvious enough, but let me explain exactly how this scenario plays out.
Lack of Focus:
Experienced affiliate marketers do have the ability to promote several products, sometimes far afield from each other, at the same time. The reason they can do this is because they'd already learned and applied certain fundamental skills, and have developed a system for themselves which works to bring in sales consistently.
As a beginner, however, you're still learning what works and what doesn't. For that reason alone, you need a clearly defined testing ground - and this means limiting your promotion to just one product when you first start out.
Just imagine for a moment if you were in a laboratory. You're working with a new chemical and need to determine its boiling point, solubility, molecular weight and so on.
Would it be quicker and easier for you to accomplish this by working with just that one chemical, or by juggling multiple, other chemicals all at the same time...starting one experiment and then rushing over to another one midway through?
Obviously, it would be easier to work with just the one chemical, right?
Well, the same is true for marketing. Just like the variables in your lab experiment, you've also got variables in every product promotion you undertake. The variables include things like traffic generation, conversion rates, advertising response rates and so on.
So, how much data do you want to juggle? Do you want to keep track of, say, Google Adwords performance for ONE e-book...or for a dozen of them spread across more than one niche?
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This is where a lot beginners get themselves into a rut. They try to juggle all of this information at once, get overwhelmed by it and simply give up.
Giving Up Too Soon:
Ok, so, information overload hits, and you throw your hands in the air in surrender.
There's no need to despair!
You can turn the situation around completely if you'll just make a commitment to do the following three things:
1. Pick ONE niche market
2. Pick ONE product from that market
3. Use just that one niche product as your testing ground, in order to solidify your skills as an affiliate marketer.
You see, its a lot like learning to ride a bicycle as a kid. You start off with a tricycle, then move up to regular bike with training wheels and from there onto riding any bike you choose.
The same is true for learning how to promote products as an affiliate.
*Learn how to generate traffic on just one product
*Learn how to capture subscribers to your opt-in list for just one product
*Learn how to write advertisements and promotional copy for just one product
*Learn how to track your advertising links and conversion rates for just that one product....
....and THEN, you'll be able to turn around and apply that knowledge to additional products, in different niches.
The key is to get some real results established in one place, and only then start building on that incrementally.
If you'll follow even just this one simple rule, I promise you'll see an increase in your commissions - and you can drop that 'newbie' label for the title of: Successful Affiliate Marketer!
Learn Affiliate Marketing From the Best
Affiliate Profits!
His name is Ewen Chia. Maybe you've heard of him before, maybe you haven't...
If you were to ask me who I'd recommend to you as an affiliate marketing mentor, it would be Ewen, hands down.
He's really delivering the goods on this one...
Affiliate of the Month is likely THE first affiliate contest training site ever produced. Try searching for this type of information elsewhere online. It's just not out there.
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Affiliate Marketing Resources
Top 3 Reasons for Affiliate Marketing Failure
Affiliate Marketing Advice
Affiliate marketing can be as 'easy' as it looks from the outside, but you've got to focus on real, proven marketing tactics to make it work 'big time' for you.
Unfortunately, many people come to affiliate marketing with no idea what a truly successful affiliate marketing campaign should look like.
What you don't know that you don't know can hurt you!
So, let's look at the top 3 reasons for affiliate marketing failure. If you're having a rough time, I'll bet you're making at least one of these critical mistakes.
Mistake #1: Incomplete understanding of niche targeting
Have you ever asked yourself what it really means to target a niche? It's not just about 'widgets' versus 'blue cheap widgets.' Key words can tell you a lot about the way a broad market breaks down into sub-markets, but they can't give you the complete picture.
Niche targeting is as much about identifying the right *solutions* or products for the market as it is about identifying the market proper.
Any time you're researching a niche, it is always a good idea to check out the top-selling books and magazines targeted towards that niche. What this will do is give you a better of idea about your market's true needs and concerns.
Once you have this information, sit down and think about your ideal customer. What type of solution does he want? Is your market looking for 'fast', 'cheap' and 'easy' solutions, or are they looking for something more comprehensive or of higher quality?
The answers to these questions matter. Think, for instance, about the difference between a casual golfer and a golfing fanatic. The latter is prone to buying almost anything you put in front of him, while the former isn't going to invest as much in his hobby.
Each type of customer represents two different niches, even though they fall into the same market category.
Mistake #2: Slacking on your list-building efforts
New affiliates are often especially guilty of this. It's really a matter of patience. There will be a period of effort where you're building your list for the first time, and not seeing very much in the way of commissions.
This is the point where many people assume they must be doing something wrong, but that's not the case. It is simply a matter of building momentum. Have patience and avoid the urge to stop midstream and change everything, as this only puts you further behind!
Mistake #3: Not devoting enough effort towards targeted traffic generation
Traffic generation takes time and consistent effort. Again, it is a case where momentum will be on your side once you've set it in motion. To do that, however, you have to do more than start one pay-per-click campaign here, and article campaign there.
You've got to have a plan of attack that includes daily action, and you must stick to that plan. Set aside time each day to write new articles and submit them to article directories.
Be on the lookout for a variety of potential advertising opportunities and jump on them right away. Speed, consistency and commitments are all key in this equation.
Last, but not least: keep learning! Successful affiliates invest in their own marketing education. There's always something you can learn a bit more about, like copy writing or how to create a better-converting landing page.
Take your affiliate business seriously by focusing your effort, and you'll be able to turn those past failures around in no time.

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