The Superbowl ads often upstage the game. With more and more ads leading you to the web, here's a place to start.
Articles and Critics on the Ads
- Tivo Top 10
- Tivo tracks hard numbers based on replay of the ads during the game.
1. Ameriquest - Friendly Skies
2. Ameriquest - That Killed Him
3. Budweiser - Streaking Sheep
4. Fed Ex - Caveman
5. Michelob - Touch Football
6. Bud Light - Hidden Bud Lights
7. Sierra Mist - Kathy Griffin
8. Bud Light - Bear Attack
9. Aleve - Leonard Nimoy
10. Bud Light - Revolving Wall - USA Today
- USA Today closely follows the ad frenzy and is the place to follow the news.
1. Secret fridge of Bud Light.
2. Young Clydesdale dreams big.
3. Caveman needs FedEx.
4. Sierra Mist doesn't get through airport security.
5. Bud men on rooftops.
Read story with links to videos or see complete chart - Tony Kornheiser
- 1. Monkeys
2. FedEx
3. Whopperettes
4. Sprint Crime Deterrent
5.(tie) Bud Streaker and Aleve Mr. Spock
He also gives four worse and other funny comments. - Business Week
- 1. Ameriquest - Fly and Doctors
2. Ameriquest - Airplane
3. Hummer - Little Monster
The next tier are considered mediocre. - Sun-Times: Lewis Lazare
- 1. FedEx - Stick
2. Bud Light - Save Yourself
3. Pepsi - Brown and Bubbly
4. Ameriquest - Fly and Doctors
5. Cadilac - Chrome Couture
6. Bud Light - On the Roof
More highlights and fumbles in the article.
Where to watch Superbowl Commercials
- iFilm
- Watch 2005's ads until XL ads are run. Also, the Too Sexy clips will bring back memories.
- AOL Sports Vote For Your Favorite
- Vote on this year's best ad or watch the famous historic Superbowl ads like the 1984 Mac commercial.
- Superbowl-ads.com
- Great news about 2006 ads with many, many previous years' ads. But for this year's ads, they point you to ifilm and spotbowl (see below).
- Google Videos
- All the commercials direct.
- AdAge
- Registration required.
- Putfile.com
- All the ads sorted by ratings.
- SPOTBOWL Voting
- 1. Caveman - FedEx
2. Hidden Fridge - Bud Light
3. Grizzly Bear - Bud Light
4. Junior Clydesdale - Anheuser-Busch
5. Employee Incentive Program - Sprint
Follow link for complete results. - Ad Bowl
- Easy to use ballot. Results later.
- adverlicio.us Online Super Bowl ads
- You don't have to wait for the game to see some ads. This is a VERY large collection of online ads, but few are connected with television commercials. Vote for favorite online ads.
Best Ads
Linked to putfiles.com, ifilm.com or usatoday.com
- Bud - Sheep Streaker (Superfan)
- Clydesdales' game is interupted by a streaker.
- Disney
- Practice saying "I'm Going to Disneyland."
- FedEx - Cave Man
- Cave Man finds it hard to survive without FedEx.
- Mastercard - MacGyver
- Priceless escape.
- Bud Light - Secret Fridge
- Adoring the magic fridge.
Misc. Superbowl Ads
- Emerald Nuts
- Druid and machete? No preview.
- Burger King
- The Whopperettes will be multimedia including cell phoned. Site opens Feb 5
- Gillette Fusion
- Big budget for ads, but little on the web yet.
- Tabasco
- No hint yet, but usually hot.
- Nationwide
- Said to have bought an ad. Site is mum.
- FedEx
- FedEx prehistoric ad. They did it right with promotion right in middle of home page.
- General Motors
- Car ads are a staple. Not sure which brand this year.
- Degree for Men
- Ad will preview Stunt City on the web.
- AT&T
- New AT&T.
- Dove
- Campaign for Real Beauty
- Pizza Hut
- Probably early in telecast.
- Ameriquest
- Mmmmm....
- Aleve
- Leonard Nimoy's in pain - and Aleve is making it go away.
- ESPN Mobile
- Introducing ESPN cell phone.
- Subway
- No info.
- Sprint
- Sprint is sponsoring the Rolling Stones half time show. Download song starting Tuesday, February 7th.
- Disney
- Since ABC is part of Disney there will be Magic Kingdom ads.
Beverage Superbowl Commercials
- Pepsi
- How will Pepsi dis Coke this year? Or is it all hip-hop. This special site goes live Sunday.
- Coke
- How many Coke ads this year?
- Budweiser
- How many animals will there be? All five minutes of ads will be posted on the web site.
- Full Throttle - Coke
- "Let your man out" but not on this press release.
- Beer Institute
- Cheers in various lands.
- Sierra Mist
- Promoting the drink and ad campaign featuring Five Comics on tv and the linked web site.
Movie Ads
- 16 Blocks - Warner Brothers
- Bruce Willis, Mos Def, David Morse in a Richard Donner Film
- Shaggy Dog - Disney
- Tim Allen remake
- Poseident - Warner Brothers
- Links to the Poseident Journals.
- V for Vendetta - Warner Brothers
- Opens March 17th.
- Running Scared - New Line Cinema
- Openning Feb 24th.
Auto Commercials
- General Motors
- Car ads are a staple. Not sure which brand this year.
- Ford
- Ford is being secretive this year's ads while the game is played at Ford Field.
- Cadillac
- Fashion show.
- Toyota
- Camary in a billingual ad.
.com SuperBowl Ads
- CareerBuilder.com
- More fun that a barrel of monkeys? Once again CareerBuilder will have a new spot.
- GoDaddy.com
- Bob Parson's knows how to get publicity with his "edgy, hot, slightly tasteless and just a touch inappropriate" ads. Internet only version is certain to be available.
- Overstock.com
- Buy more here.
Brands NOT advertising this year
You might have expected to see these companies' ads.
- Visa and McDonalds
- Sources said McDonald's was particularly miffed last year when its "Lincoln Fry" spot got spectacularly poor reviews among critics and consumers. The company had decided last year that if its spot didn't make the top 10 in the USA Today poll, it would not be back in the '06 game, sources said. McDonald's had no comment.
Photos from Flickr
Pre-Game Show
- Radio Shack
- Nothing special on the website after sponsoring the pre-game show.
- Blockbuster
- Nice tv ads, but no tie-in with website.
- Full Throttle - Coke
- "Let your man out" on this pres kit. Web site???
Superbowl Ads in the News
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