If you live on this planet and are not sure who Gene Simmons is, then you must be multi-sensory deprived - seriously.

The crowd at the Glazer-Kennedy SuperConference went mad when Gene Simmons came on stage. There were even some hard-core KISS fans all dressed up in honor of the rock star.

It was pretty cool to be in the midst of a celebrity. Gene was promoting his new book, "Sex Money Kiss." But what was so incredibly amazing about this celeb was his level of expertise in marketing.

Here's a highlight of Gene's major points to Billion Dollar Success:

1. Develop and BE your BRAND. According to Gene Simmons, KISS isn't a successful rock band, it's a successful B-R-A-N-D. Every time his BRAND is used, he gets paid.

2. Be ACCESSIBLE to your audience. Gene reported that he traveled alone and he traveled like our mainstream public does. He said that once he begins to take private jets, etc., he then shuts himself off from the public, their wishes, their desires and feedback.

3. BE A SUPER A+ STUDENT. I was absolutely SHOCKED to learn that Gene can speak multiple languages. (Stereotyping, I know...) Not only that, but he studies and is an information FIEND.

4. Don't focus on HOW you're going to do something. Simply make up your mind and get it done. It was clear that fear does not stop the man. He just makes a decision to do something and doesn't stop until he sees it come in to fruition.

5. Business is for a PROFIT. Period. We're in business to profit. Not for hobby purposes, but to make a serious profit. Don't forget this.

6. When in Rome, act as the Romans do. Don't be afraid to mesh with your audience, otherwise they will NEVER listen to you and you won't be affective.

And possibly one of my favorites...

Gene noted that it was critical to adore women. (Heart goes: thump-thump, thump-thump...)

In all seriousness, I really was blown away by this man. His serious dedication to success beyond the band KISS was not at all what I expected. He was an inspirational favorite among attendees, and my personal fav.

Yanik Silver's presentation at the Glazer-Kennedy SuperConference was probably the most enjoyable and down-to-earth. Yanik has an incredible way of putting the audience at ease and teaching sales in a way that is captivating. No rah-rah or woo-woo, just the real deal on sales, which I totally appreciate.

Here are the Yanik Motivation Highlights:

1. TELL STORIES: "Once upon a time...Yanik Silver came to the SuperConference and taught us that stories worked in sales..." Yanik said that people generally feel like they 'stumble upon' stories and they are more likely to read to the end. Yanik suggested buying and studying Dr. Ciladini's book Influence: The Psychology of Persuasion. Apparently he's on like his ninth read of the book, so we better all just get it and read it.

2. WHY? : The second strong motivator in sales is in giving your audience the reasons WHY a person should do or buy something. What I really love about Yanik is that he backed up his entire presentation with suggestions. In this case, we should all quickly whip out our debit cards and order Robert Collier's Letter Book on Amazon asap.

3. SPECIFICITY: People dig specifics. So stop generalizing dammit!

4. TELLING THE TRUTH: What a concept! OMG! Yanik said he has had a great deal of success in simply telling the truth. It's a learned behavior for some, I suppose. The hint here is to study John E. Powers.

5. CURIOUSITY: Yanik recommended utilizing bullet points to peak a person's curiosity. Like... "Do you recognize this Mystery SuperFan who attended the SuperConference?"

6. AUTHORITY: Use expert testimonials because it's implied credibility. I was shocked to learn that nurses actually have the highest level of credibility! And, if you can get a celebrity - do it!

7. SCARCITY: This can be used as a motivator because people have more fears about losing than gaining something. When selling, we can use "deadlines," "limited time offers," a qualification process & pop-up timers. It's really the psychology behind the idea of scarcity. "Mommmy! But little Jimmy's parents got him a new red bike. Why can't I get one?!!"

8. SOCIAL PROOF: i.e. use testimonials. The "majority rules" concept is very powerful. Enough said.

9. CONTRAST: Comparing apples to oranges can be used to create an unfair comparison and increase your own value. But, Yanik's disclaimer was that if you are going to use this tool, use it for a good purpose. He said, "Be a Good Jedi Knight!"

10. RECIPROCATION: This includes free samples, labels, etc. For instance, St. Jude and the Human Society of America send me free mailing labels & calendars BEFORE I donate so that I will donate - get it?

11. COMITTMENT VS CONSISTENCY: Let people know that you're committed to them and your own goals. And Yanik even suggested making a public declaration so that the public can hold you to it. Declare your goals & go walk proudly you goal-setter you!

Basically, Yanik's presentation rocked. What he didn't reveal verbally, but definitely through example, was the fact that he is clearly an avid studier of information. If you don't remember anything else from this article, just know that you've got to study. And study more. And study even more if you want to be successful.

George Ross was my second favorite speaker at the Glazer-Kennedy SuperConference. I was completed awestruck by all that this man had accomplished in his life and his dedication to learning. I was shocked to learn that he has been a profession at NYU for over 20 years...wonder what it would have been like to be in his class?

George was promoting his book, "Trump-Style Negotiation: Powerful Strategies and Tactics for Mastering Every Deal." And God Love George Ross for teaching us some serious success techniques. According to the man who has been the Chosen One (i.e. Top Negotiator) for Trump, he says that in order to reach serious Billion Dollar Success you're got to fully develop three characteristics:

1. Personality: Develop a good, confident and likeable personality.

2. Knowledge of Human Nature: Study the psychology of people, how they think, why they think they way they do, how those thoughts are attached to their feelings & how thoughts and feeling are attached to behavior. (Lucky for me, I'm a psych buff. If you're not one, become one.)

3. The Ability of Organize Information & Manage Their Time: Hmmm...are you one who is constantly searching for that contract, those keys, that email, the little teeny weeny piece of paper that had someone's last name and number that you were supposed to call about 5 minutes ago? How about getting down to the end of the day and wondering where the time went because you should have completed like 10 more things on that mile long to-do list? Take a time management course, hire a PA, learn how to time block and take a week to get your entire office and home organized.

If you're faced with a situation, always break it down like this:

P is for PEOPLE & PERSONALITIES. Who is your audience? What are they like? Their strengths? Weaknesses?

O is for OBJECTIVE. What is your objective? And is it measureable?

S is for STRATEGY: What plan am I going to employ? Always have a plan. Think through it. Am I going to play "good cop-bad cop," dumbo, smartie pants, good friends,etc.

T is for TACTICS: According to George, TACTICS is actually an extension of STRATEGY. We've got a game plan, now it's time to come up with all of the questions and answers that could possibly come up.

Here are some extra Tips from George:

a) "Everybody loves a freebie!"
b) "People want what they can't have or what everyone else can't have."
c) "People will believe what they SEE." For instance, that price-tag that has red ink all over it & marked for $99 off...yeah, you think you're getting a deal...just think about it. We buy what we SEE.
d) You must learn how to Negotiate or you won't ever be able to affectively advance.
e) Before taking any action, always get as much information as possible. The more preparation you do, the more successful you will be.

Then George spilled the beans on the 3 magic words of Powerful Negotiation:

Learn these magic words when negotiating - "YOU'VE GOT TO DO BETTER!"

Well, George really couldn't have done a better job. I'm a SuperFan of George Ross and wish I could get my hands on some recorded NYU lectures.