SUPERMODELME.tv

Catch the final webisode on Thursday, 3rd September 2009
www.SUPERMODELME.tv

After 10 weeks of intensive competition, the winner of Asia's first online reality programme was excitedly revealed, at the finale party of www.SUPERMODELME.tv. Staged at Zouk on 22nd August, Saturday, the final showdown, that will be broadcasted online on 3rd September, was filmed 'live', amidst a crowd of over 1,000 guests and with the attendance of some of the leading faces in the Singapore fashion industry.

Warming up the party were presentation-flashes of webisodes, images and videos of SUPERMODELME.tv; the star-studded party was accented with the presence of renowned fashion luminaries, celebrities, business associates, media friends, as well as the ardent audience-fans of www.SUPERMODELME.tv.

Hosted by supermodel - Charmaine Harn and show producer/choreographer - Rizal, the www.SUPERMODELME.tv final face off, kick-started with the much awaited appearances of the final top three contestants - Kathlene McKinney, Christabel Campbell and Evelyn Leckie; who were reunited with their seven other eliminated counterparts.

[caption id="attachment_3214" align="aligncenter" width="500" caption="Christabel Evelyn Kathlene"][/caption]

A photo shoot challenge framed by Jeremiah Ang of Geoff Studio, and a catwalk challenge dressed in Frederick Lee Designs, saw Kathlene, Christabel and Evelyn, pit their tip-top modelling talents, amidst an intensified situation - in front of a 'live' audience.

The participation of celebrity and international models to the catwalk challenge - Ethel Cho, Tinie, Charmaine Harn, Kristen D, Kazumi and Yang Xu, all who helmed the modelling scenes during their reign, added a sheer boost, to the confidence of the top three finalists.

With the public's voting comprising of 50% (internet, SMS, onsite-mobile voting boxes) and the remaining 50% voted by judges - Andrew Tan - Creative Director, The Refinery Studio & Managing Director, Andrews Models KL; Jeanette Ejlersen - Fashion & Beauty Director, Her World; Marcus AC - Celebrity Show Producer and Fashion Stylist and Olivier Henry - Photographer, Milk Photographie, the stakes for the evening, were indeed on a level of fashion-high.

The evening's fanfare also saw the announcement of the winner of the Her World / NuYou Readers' Choice Award, which went to Evelyn Leckie and the winner of the Best Use of Social Media Award, which was presented to Fiona Thomas.

Culminating the high points of the night, was the revelation of the winner of Asia's first online reality programme - the prestigious title of SUPERMODELME.tv was conferred to Evelyn Leckie, who walked away with a S$10,000 value FEVO Mastercard, a cover shoot with JetStar Asia inflight magazine, four days three nights stay at Somerset Azabu East in Tokyo, an Acer F900 Windows Mobile Phone, a Redken and M.A.C. hamper.

[caption id="attachment_3215" align="aligncenter" width="500" caption="Kathlene Chrsitabel Evelyn"][/caption]

"I was so ecstatic, I never expected to win. I am so excited and grateful for this wonderful opportunity I have been given," said Evelyn.

First runner up, Christabel Campbell won for herself a S$5,000 value FEVO Mastercard, a four days three nights stay at The Ascott in Kuala Lumpur, a Redken and M.A.C. hamper, whilst second runner up, Kathlene McKinney earned herself a S$4,000 value FEVO Mastercard, four days three nights stay at the Citadines in Bangkok and a Redken and M.A.C. hamper.

The crowd's shrill enthusiasm was further heighten, when five winners who had accurately voted for the winner of SUPERMODELME.tv, were separately presented with a Samsung Preston mobile, handset Xbox set and Redken hampers.

Revelry at the finale party of SUPERMODELME.tv continued on, as the fashion-sassy crowd strutted their best dance moves, and with previsions of greater anticipation, for Season Two of SUPERMODELME.tv.

Asia's first online reality programme - SUPERMODELME.tv was proudly presented by StarHub and supported by Hyundai and FEVO Prepaid MasterCard by EZ-Link Pte Ltd and MasterCard Worldwide, and also supported by the following partners: Exploit Technologies Pte Ltd (A member of A*STAR), Jetstar Asia Airways, The Ascott, Redken, M.A.C., Tiger Beer, Piper Heidsieck, Russian Standard Vodka, Red Bull, F&N, alldressedup, diva, Dorothy Perkins, Massimo Dutti, Max Studio, Miss Selfridge, Pull and Bear, PUMA, Rip Curl, River Island, TOPSHOP, Warehouse, ZARA, Her World, NuYou, Clark Quay, Mimolette, Red Dot Traffic, Zouk, Suncoast Sitra, True Group, IDP, Akamai, m:idea and Webvisions.

Catch the final webisode on Thursday, 3rd September 2009
www.SUPERMODELME.tv

About Refinery Media
A subsidiary of events company, The Refinery Studio, Refinery Media, a multimedia micro studio, was formed in March 2009 by its founder, Ms. Karen Seah. The core business of Refinery Media is producing original content for the 360 platform which comprise of Web, Mobile and Television.

Refinery Media produced www.SUPERMODELME.tv, a 20-webisode online reality model search competition that showcases the challenges and struggles encountered by 10 aspiring models from across the Asian continent. This reality series was launched online on 16 June 2009 and also has some behind the scenes footages being shown on Starhub Mobile.

Together with Exploit Technology Pte Ltd (A member of A*STAR), Refinery Media will be developing a English to Chinese/Bahasa translation subtitling technology called Substream.

Also available on PressReleasePoint
SUPERMODELME.tv the final face off!

Check out these lovely Asian Model beauties who will work to endear you and gain your votes in the SUPERMODELME.tv online web reality TV styled show.
Join the official Facebook fanpage here: Supermodelme.tv

Click on each Models image to connect to her directly on twitter :-)























10 MODELS. 10 WEEKS. 1 HOUSE. 1 WINNER

10 gorgeous girls in one house, all competing to become Asia's next big modeling sensation. What can possibly go wrong? Join the girls on their journey to fame as they pout and strut their way through weekly challenges and elimination rounds.

Register now www.SUPERMODEME.tv and be among the select few to watch pre-show videos and trailers, receive exclusive SMMTV party invitations, and even spend a day on the set of this groundbreaking online reality series!

As the SUPERMODELME.tv Reality Online Model Contest launch nears - June 16 2009 - The SUPERMODELME.tv contestants have created facebook fans pages to gain your support. Maybe you will find out more about your SUPEMODELs than you imagined... here are their fan pages to become their fan...



Contestent Model Facebook FanPages

Anna - http://www.facebook.com/pages/Anna_smm/99585682312



Christabel - http://www.facebook.com/pages/Christabel_SMM/104157667322



Ciara - http://www.facebook.com/pages/Ciara_smm/110368146010



Emilia - http://www.facebook.com/pages/Emilia_smm/91311182810



Evelyn - http://www.facebook.com/pages/Evelyn_smm/87990018517



Fiona - http://www.facebook.com/pages/Fiona_smm/100919228216



Helen - http://www.facebook.com/pages/Helen_smm/85645476767



Jenny - http://www.facebook.com/pages/jenny_smm/109467295829



Kathlene - http://www.facebook.com/pages/Kathlene_smm/95365012517



Yuen - http://www.facebook.com/pages/Yuen_smm/85520407538



SUPEMERMODELME.tv Fanpage - http://www.facebook.com/pages/SupermodelmeTV/80974482419

Refinery Media launches SUPERMODELME.tv in a MOU Signing with Exploit Technologies

SINGAPORE, May 2009, the signing of a Memorandum of Understanding (MOU) between multimedia production agency Refinery Media and Exploit Technologies Pte Ltd - a member of A*STAR - will see the beginnings of Substream, the latest webbased subtitling technology to hit Singapore's new media industry which allows viewers to switch between English and Mandarin subtitles with ease as they view online programmes, including SUPERMODELME.tv, a reality model search conceptualised and produced by Refinery Media.



Conducted through a press briefing at the Red Dot Traffic Museum, the MOU signing ceremony will be graced by Guest-of-Honour, Mr. Lim Chuan Poh, Chairman of A*STAR and finalises the partnership between Exploit Technologies, as represented by Executive Chairman Mr. Boon Swan Foo, and Refinery Media, by its Founder Ms. Karen Seah, who is also one of Singapore's most successful entertainment and nightlife entrepreneurs. Conducted through a press briefing at the Red Dot Traffic Museum, the MOU signing ceremony will be graced by Guest-of-Honour, Mr. Lim Chuan Poh, Chairman of A*STAR and finalises the partnership between Exploit Technologies, as represented by Executive Chairman Mr. Boon Swan Foo, and Refinery Media, by its Founder Ms. Karen Seah, who is also one of Singapore's most successful entertainment and nightlife entrepreneurs.

"A homegrown start-up like Refinery Media is a bright spark in today's economic climate. I am impressed with the drive and courage of Refinery Media's founder, Karen Seah, in investing in a new media startup despite the crisis. This is an inspiring story of how a young Singaporean pushes on, despite the downturn, to leverage made-in-Singapore technologies to find open up new market opportunities," said Mr. Boon.

Set to debut on 16 June 2009, SUPERMODELME.tv is a twice weekly, 20-episode online model search that will showcase the ups and downs encountered by ten aspiring models from Singapore, Malaysia, Korea, Thailand, the Philippines and even India, as they compete for the Grand Prize of S$10,000 and for the chance of becoming the next prominent Asian face to grace runways and fashion magazines.

Hosted by Singapore's first supermodel, Charmaine Harn, the road to success for the triumphant model will not be easy as they must deal with the pressures of living together under one roof. Above all else to avoid weekly elimination, they must impress a panel of resident judges, made up of established fashion industry veterans, including prolific fashion photographer Geoff Ang and guest judges such as fashion designer Frederick Lee and celebrity hairstylist, David Gan, through a series of specially designedchallenges.

SUPERMODELME.tv is not your average web-based reality programme with the introduction and use of Hyperspot technology, the hottest tech-speak that will bring virtual lifestyle entertainment to the very next interactive level. With Hyperspot technology enabled, viewers can receive real-time information on the models' apparel, as well as exclusive hair and beauty tips, simply by clicking on the images of their choice. Viewers will also be able to enjoy instant information on the brands, prices and even details on where to buy the outfits worn by the models.

At the same time, there will maximum programme participation as viewers can interact directly and freely with the models via online voting, web conferences, virtual chat-rooms and even post their comments and thoughts about the programme on the website.

"SUPERMODELME.tv - Asia's most groundbreaking online reality programme, is the result of my vision and attempt to bridge the vacuous canvas and connection between the fashion world and the tech-savvy audience. The audience will be able to experience the thrill and receive immediate fulfilment of knowing where to purchase that desirable get-up, for example, or even learn the most up-to-date methods in coifing chic runway hair-dos", added Ms Seah.

Asia's first online reality programme - SUPERMODELME.tv is proudly presented by StarHub and supported by Hyundai and FEVO Prepaid MasterCard by EZ-Link Pte Ltd and MasterCard Worldwide, and also supported by the following partners: Exploit Technologies Pte Ltd (A member of A*STAR), Jetstar Asia Airways, The Ascott, Redken, M.A.C., Tiger, Piper Heidsieck, Russian Standard, Red Bull, F&N, alldressedup, diva, Dorothy Perkins, Massimo Dutti, Max Studio, Miss Selfridge, Pull and Bear, PUMA, Rip Curl, River Island, TOPSHOP, Warehouse, ZARA, Her World, NuYou, Mimolette, Red Dot Traffic, Zouk, Suncoast Sitra, True Group, IDP, Akamai, m:idea and Webvisions.

"We are proud and excited to be associated with this reality TV show made for the Internet. It showcases a new engagement model for both TV viewers, and Internet users used to watching videos online. StarHub Mobile customers will also get exclusive mob-isodes of 'behind the scenes' footage and 'confessions' filmed by the models themselves using StarHub-provided camera handsets. We are pleased to provide our Hub Trooper Premium Technical Support service to Refinery Media where the cast and crew will enjoy the extensive range of StarHub's entertainment, communications and connectivity services on location throughout the shoot. They will be able to access to StarHub's cable TV programmes while staying in touch with the world, and their friends and family both online and on mobile", said Ms Iris Wee, Head of StarHub's Marketing.