Join the Safari!
The Swami Safari project sees the chronicling of the Swami's meditative safari through fantastical lands of mythology and impossibility. A fusion of fashion, art and story-telling.
A new t-shirt is released each month conveying the on-going safari of the Swami as he enjoys a well earned holiday after several lifetimes teaching his disciples in the Himalayas.
The first episode features the Norse mythology and the world tree Yggdrasil. The second episode to be released in late January/early February will feature the Egyptian mythology and the jackal-headed god Anubis.
Swami Safari was conceived and created by et cetera.
"What is this?!" - For the attention & time deprived
What we do & what we're about
- One t-shirt designed & produced each month, every month. Accessories designed & produced each quarter.
- A fusion of fashion, story-telling & art
- Charity (we sponsor a child in India & $1 from each sale provides additional support).
- Transparency (our FAQ lists a lot of information about the cost and creation of our products)
- Mythology & Spirituality
- Doing things differently
About the product --
Total transparency! Yay!
Made In: Hong KongFabric: 180gsm 100% combed cotton
Current Artist: James Hancock
Cost Breakdown:
1.Physical product - AU$13.50 (includes production, shipping & customs duties)
2.Artwork - AU$600 per print
3.Packaging & Accessories - AU$3
4.Shipping - AU$5-7 standard, AU$10 express, AU$13 Int'l
Total Cost of Physical Inputs--AU$27.5 (local) $35.5 (int'l)
5.Website - Development & hosting - AU$Varies
6.Our Time - liasing with suppliers, customer service, shipping orders, researching, etc. - AU$Varies
7.Charity - We sponsor a child in India (AU$39/month) and donate $1 from each sale as an additional contribution.
8.Rent - $Varies
Local Sale Price:AU$49
Int'l Sale Price:US$45 (approx AU$57.5)
Approx. Gross Profit (Local): AU$21.5
Approx. Gross Profit (Int'l):AU$22
TOTALS! (all for the first month)
Total Produced: 100
Total (POTENTIAL) Revenue: AU$4900
Total (POTENTIAL) Gross Profit: AU$2150
Total (POTENTIAL) Additional Charity Donation: AU$100
If you'd like to purchase one of our t-shirts they are available for sale at the Swami Safari site.
Testimonials
All direct quotes:
Hello - I just wanted to say I was blown away when I got your package on the Monday before Christmas.Thank you - I really appreciate the efforts you went to on my behalf. My brother loved the tshirt so hopefully the Swami will be getting some
London outings in the not too distant future.
Cheers,
Alison
I received my tshirt in the mail today and Im very, very happy with it.
From a designers point of view, it looks incredible in real life and the fabric of the shirt is amazing. I will be showcasing it tomorrow, and look forward to a good response.
Especially looking forward to the next design. Thanks guys!
D Liu Carbery
hi guys,
well... it was a last minute treasure that i found your safari thanks to michigirl... and literally in the last hour, the postie arrived with the first T. phew! just in time for our christmas dinner and gift exchange.
here's the feedback...
HE LOVES IT! i think i might love it a bit more than him... or more, my reactions are far more exaggerated.
but he put it straight on, and we zipped off for some tapas in the city. i usually hate stare bears, but i was quite happy that two boys were checking vincent out. yeeeeeeahhhh. he looked extra tasty even though he wasn't wearing a shark head. and the small is a perfect fit.
he loves the cut, he loves the fabric, and definitely loves the concept.
Swan
Episode 1 - Watering the World Tree
The Story:The Swami travels to Yggdrasil; the Norse world tree that holds the universe on its limbs. The home for many inhabitants including the giant rooster Vidofnir and dragon Nidhogg. The squirrel Ratatosk passes insults between the two as they refuse to leave their perches. James Hancock
Our first artist
His website can be found here
Additional Reading
- Swami Safari
- The main website for the Swami Safari project.
- Flavour Comes First! blog
- The blog for fashion label et cetera. and its various projects.
- Yggdrasil Wikipedia entry
- For anyone wanting to know more about the first episodes core subject matter.






