Swatch Watches

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Swatch Originals, Irony, Skin, Flik Flak, and Swatch Bijoux

Swatch understands that it is not enough to just offer a good watch. That is why their watches are attractive, cheeky and good fun, daring in design and aggressively priced, with high quality and innovative flair. Swatch watches are always high-tech and came in a variety of fashion and art designs.

Here we'll introduce you to the latest Swatch collections as well as older Swatch models. We also have a huge stock of Swatch straps, Swatch accessories, etc. We hope you have fun on this site.

About Swatch

Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers during the aggressive growth of Japanese companies such as Seiko in the 1960s and 1970s, and to re-popularize analog watches at a time when digital watches had achieved wide popularity. The launch of the new Swatch brand in 1983 was marked by bold new styling and design. The name "Swatch" is often misconstrued as a contraction of the words "Swiss Watch," but Nicolas Hayek, Chairman of the Swatch Group, affirms that the original contraction was "Second Watch."

Swatch in the News

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Full Blooded

SWATCH, makers of the world's most innovative art for the wrist, presents new versions of the popular Irony Diaphane Chrono, Full Blooded. The first of these sparkling creations was a fashion hit, and the trend-conscious Swiss fashion watch and jewelry maker has come back with classy variations on a thoroughbred theme. The new models feature both classic finishes and pastels, new designs and crystals set in sunbrushed dials. The chrono pushers are in stainless steel, the counters discreet yet easily readable.

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Sense of Nature

2007 Fall Winter Collection

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Irony Chrono

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Irony Diaphane Chrono

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Irony Big

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Irony Scuba

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Introducting Puzzle Motion

Constantly changing

The brand new Puzzle motion watches constantly rotate 360 and get back to their original position once every hour to reveal a particular image.

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Puzzle Motion

SWATCH just can't keep still! The wizards of the Swiss Made watch business have created a fascinating new line of SWATCH watches with dials that are constantly changing. Each of the five new "SWATCH Puzzle Motion" models presented today has a delightful, multi-coloured dial that keeps on changing-just like a kaleidoscope!

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Jelly In Jelly

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Irony Chrono

In 1996 this series was launched and it was a huge success! Cases of these watches exist in Stainless Steel and the much lighter Aluminum. That is a nice step up considering they only have an MSRP of less than $200 and you can find them much cheaper at Amazon.

Swatch Men's Blustery Chronograph Watch #YCS438G

Amazon Price: $109.99 (as of 12/10/2009)

SWATCH SWISS "UPPER STEEL" CHRONOGRAPH MENS WATCH

Amazon Price: (as of 12/10/2009)

Swatch Men's Wheeling Chronograph Watch #YCS408G

Amazon Price: (as of 12/10/2009)

Swatch Men's Clock The Time Chronograph Watch #YCS468G

Amazon Price: (as of 12/10/2009)

Swatch Men's Double Level Watch #YCS109

Amazon Price: (as of 12/10/2009)

Irony Big

The Swatch Irony BIG collection is the first collection of stainless steel medium sized Ironies, made for men with a feel for style. The designs are timeless and classic, opposed to the plastic collection which is more colorful and pointed toward the world of fast fashion.

Swatch Irony Diaphane Chrono Full Blooded Sea Watch SVCK4041AG

Irony The Chrono

Swatch Irony The Chrono is the Biggest member of the Irony family. With a case diameter of 47 mm this sure is a huge watch. Rough, Elegant and Strong are the keywords for this Swatch category.

Swatch Get Fly Black Unisex Watch YOS414G

Swatch Links

Official Swatch homepage: Official Swatch site: browse the latest Swatch collections of Swatch Originals, Irony, Skin, Flik Flak, and Swatch Bijoux (jewellery).
Swatch Watches - SHOP.com: SHOP.COM makes online shopping easy by allowing shoppers to shop across millions of products,
hundreds of stores and thousands of name brands with one account
Swatch - Stay tuned to Swatch: All the latest news and infos from the world of Swatch watch collecting
Official Swatch e-store web site: Official Swatch e-store web site; swiss watch; buy wrist watch. Men's and ladies' wrist watches. Collections: originals, skin, irony, beat, flik flak.

New TV Spot: Swatch with Blue Man Group

TV Spot Swatch with Blue Man Group 60sec cut / Blue watch

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