Email Marketing Solution - Swiftpage

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Integrated Email Marketing - Swiftpage

Swiftpage is an Email Marketing solution that is integrated into the business applications where your contact list resides.  Swiftpage's solution helps it's users create graphical, rich media email marketing messages, send the emails using Swiftpage's powerful, secure servers and track who opened and clicked the marketing messages.

Swiftpage integrates as a plug-in to the following products:
ACT! by Sage
Sage CRM SalesLogix

Microsoft Outlook
Microsoft Excel

Small Business Marketing Strategy

Tips from our marketing director

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Swiftpage Call List

Who's hot and who's not? Sale potential at a glance.

The Swiftpage Call List is a ranked list of your most interested contacts based on their interaction with your email marketing campaign(s). Your recipients will open and click through your email campaigns and Swiftpage scores each recipient based on how many times they do so. Your most active, and qualified contacts will be presented back to you at the top of the Call List.

Call List Benefits:
Know who your most interested contacts are
Form groups out of your hot, warm and mild contacts for more focused future emailing
Gain confidence that you are calling only qualified contacts
Ultimately make more revenue as you are calling only those contacts you know are interested!

Swiftpage Features

  • Integrates into your contact management software
  • Swiftpage Listbuilder grows your contact list automatically
  • View open and click rates with
    Detailed and Graphical Reporting
  • Survey Creation Tool
  • Choose from 65+ Pre-built Templates
  • Automatically manages opt-outs to keep you legal

Swiftpage Listbuilder

We make it easy to expand your contact list.

The Swiftpage List Builder allows you to automatically create new contacts in ACT! by having your website visitor submit a web form. You can use several different list builders to capture visitor data from different places on your website. Creating a different group from each list builder allows a better understanding of what your new contacts are interested in.

How do you do this?
Create a different form for each product or service offering. "Sign up to learn more about product A - Sign up to receive updates about Product B". Create a Whitepaper that is very focused on each portion of your business. Ask visitors to enter their contact information before they receive your whitepaper or article.

Swiftpage Demonstration

Email Marketing Video

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Podcasts

Listen and Learn about Swiftpage

Marketing with Swiftpage
Bob Ogdon CEO and founder of Swiftpage Interviews with Duct Tape Marketing

Email Marketing News

News Articles featuring Swiftpage

Swiftpage Creates Technology that Removes Traditional Cold Calling from the Sales Cycle
Swiftpage today announced a new sales automation feature to their current email marketing solution that scores and ranks email recipients based on their interaction with the messages they receive. The Swiftpage Call List provides direct insight into who the most interested contacts are from a specific email campaign(s).
The battle to block spam is heating up
As e-mail filtering services and software developers try new ways to block spam e-mail, local experts say professional spammers are perfecting the black art of getting their messages through anyway.
Forbes
Forbes on Email Marketing and Swiftpage
Call List for ACT!
Swiftpage Announces New Product To Speed List Creation In ACT!
ACT! integration
ACT! by Sage Integrated With Swiftpage Add-On Solution Helps Internet Marketing Company Convert More Prospects To Customers
Sage CRM
CRM Vendor Sage Announces 9.0, Swiftpage Integration
Internet Affiliate
Swiftpage Makes You a Mass Emailer

Email Marketing Tips

Running List of tips and tricks to increase your ROI

Rotating Crops
Seth Godin on Email Marketing
Shortcuts
Seth Godin - Content!
Instruments of Email Marketing
Email marketing is immediately associated with personalized bulk mailings, and possibly newsletters.
CEO Advisor
Sherlock Holmes shows us how to be a CEO.

Marketing Channel Success

Selling tactics that work.... or don't

What marketing tactics work for you? How have you increased your sales and revenue? TV? Direct Mail? Let us know by voting!

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Seth Godin's Blog

Extraordinary Marketing

Marketing advice at it's best
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Copywriting Tips

6 Tips for writing great Copy

Copywriting Tips

As your customers continue to have more and more access to content due to the 2006 surge of consumer generated content, how do you keep them interested in what you have to say? Here are a few copywriting tips to keep your customers reading further and ultimately making a buy decision.

Write Strong Headlines - Write headlines for your main topics as if you were submitting them for approval to make the front page of the New York Times. You have less than 3 seconds to pique your readers interest after they have opened your email.

Practice - Send a test email of a template to yourself. Open it in your email application (Outlook) and only look at it for 3 seconds. Then look away or minimize your application. What do you remember? Are you excited to read on? Do you know what to click? Do you know what the main points are? Remember much of your content may be below the fold. In your 3 second snapshot, before scrollin, were you able to understand that a buy decision could be made?

Do the Research - OK, you've convinced me to read on and in fact I'm looking forward to learning what you have to say, but if the body copy is fluffy and sales pitchy I'm pitchin' the email. If it provides valuable, unique, original, relevant content I'm not only going to read on and come closer to a buy decision, I'm going to take some of the content, post it to my blog, forward your email to my colleagues and reference it in a whitepaper I'm writing giving you credit and exposure for providing excellent insight.

Practice - Commit to putting a graph, a chart, a matrix, a quote, something extra in your next email that will add robustness to your content and prove to your readers that you are willing to go the extra mile. It's a time commitment, but it pays off in reader loyalty, your database will grow quicker as your thoughts are spread by your readers and it will help you establish credibility with new readers.

Ask for Help - A good habit to get into once you have salved over putting together excellent email copy is to pass it off to someone else to have a look over. Give them the complete product, built in your template with images and all. Don't just give to anyone either, give to your design/advertising team to look over headlines and creative copy and give to someone that understands moving people to buy decisions to see if your email does just that.

Practice - Ask to be an editor for a friends email outside of your organization. Do the 3 second snapshot and

Can-Spam

Swiftpage and Can-Spam Compliance

The Federal CAN-SPAM Act went into effect on January 1, 2004, that outlines requirements about promotional or marketing email. The most important of these stipulations is the "opt-out" function that end recipients can employ at any time, prohibiting companies from contacting them in the future. Once a person "opts-out" of an email from any company, the company as a whole must cease all email to that individual.

Every Swiftpage email that is sent out through our server automatically contains the opt-out functionality required by the Federal CAN-SPAM Act. In addition, the suppression is managed on the Swiftpage Email server, meaning that the "opt-out" information is disseminated company-wide for those who use Swiftpage, and even prohibits delivery to that list, regardless if your salesperson has requested delivery or not.

Swiftpage University

A helping hand

Attend Swiftpage University. If you are new to Swiftpage or new to email marketing, Swiftpage University offers extensive training via recorded video, live demonstration, how to articles, and click through presentations. Led by our Sales Director, we will teach you how to increase your revenue with Swiftpage email marketing. Visit Swiftpage University to get the answers you need.

Swiftpage Freebie

We offer a 30 Days free to try Swiftpage. Click below to receive our offer.
Swiftpage Free Month
Increase your sales and ROI! Try us today!

30 days not long enough?
Call us and we can help you: 877-228-8377

Swiftpage is different

Email Marketing from your existing applications

Send directly from your application:

Swiftpage is different than traditional email marketing services as we fully integrate into the everyday applications you use to run your business. Take away the hassle of exporting lists from your database and importing them into the email sending engine. Swiftpage has a fully integrated solution for the most popular database applications. Simply press the Swiftpage button within your application and Swiftpage handles all of the sending on our servers (not your ISP), manages suppression, compiles all reporting data and presents to you the most interested contacts in your email campaign based on their interaction with your campaign. See supported applications above.

Swiftpage also offers a stand alone solution. If you do not use any of the above mentioned products try Swiftpage for Windows Desktop.

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Swiftpage makes email marketing one of the most
cost effective tools in a company's arsenal, simple and accessible to
individuals and organizations of...
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