'account planning' yielded 5 matches.

Showing matches 1 to 5:

1. Account Planning School Of The Web This is a lens for the small but happy band of Account Planners out there. Or people who want to be Account Planners, Communications Strategists, Brand Thinky People or some such. Think of it as a cheat-sheet for junior planners. Account Planning wa...
2. Communications Planning What is Strategic Communications Planning?   How do you know you've got a strategic plan and not a tactical plan?  What really is communications planning?  Well, here's my attempt to clarify it based on my 12year experience as a c...
3. Marketing Inspiration This lens is for people who want to think harder about marketing. It is intended to provide inspiration and interest - something to help us think beyond the everyday - as well as provide handy information sources. Please feel free to email me with su...
4. Transmedia Planning This lens on Transmedia Planning is build upon my interest in advertising and marketing communications. In recent months, there have been a lot of debate throughout the web about transmedia planning - whether it rea...
5. Planning I work as a planner in an advertising agency and I created this lens because people often ask me what planning is. For me it´s the greatest job in the world. I define planning as making reality blury for the creatives and help them to think the...