'marcom' yielded 8 matches.

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1. marketing dictionary: benefits, not features This just might be the best-known and most overlooked piece of advice since "eat right and get regular exercise." If you know about focusing on benefits in your marketing already, this lens will help you figure out how to actually do it.&nb...
2. Fast, cheap, and out of control: how to promote your business, project, or nonprofit You had to buy something expensive, like advertising, or do something complicated, like PR. Or you sent out lots of direct mail, which is expensive and complicated and horrendously wasteful. (Only 97% of our junk mail was thrown away! Fabulous succes...
3. My Passion for Marketing The purpose for this lens is to share my experiences, tips, and rules of the road to be a successful marketer. My 10 years in marketing, sales, and customer service has given me exposure to all the points of the sales cycle from promotion to selling...
4. marketing dictionary: split test Would you find it helpful to spend less money on marketing, or get better results from the money you're spending?  Split testing is one of the most important concepts in marketing (along with putting customers’ needs first and fo...
5. My Creative Team My Creative Team is an evolving lens developed to share the Best of the Web resources on Advertising, Creativity, Marketing and Public Relations. Subscribe to our blog feed and our enewsletter.
6. Strategic Design : Nick Rice I own a company that helps successful professional service firms that are struggling to attract clients. For over 12 years, I have given marketing and advertising advice to companies like IBM, Sabre, Lexmark International, Adobe, Farmers Insurance, S...
7. The Best Resources for Technical Copywriters You have a hot new product to introduce, a major upgrade to announce, or a new market to reach. Now you need the best sales and press materials. I've been in your position before . . . too many projects, too short deadlines, too frequent changes. An...
8. Marketing Ammo   Egad! Another marketing missile!  No wait!  Please don’t click me into oblivion before I plead my case. I’m on your side. Honest. If you have something you want to sell whether it’s a product,  idea,  ins...