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- Everything you need to know about PURPLE COW by Seth Godin You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. PURPLE COW. What do Starbucks and JetBlue and Krispy Kreme and Apple and Dutch Boy and Kensington and Zespri and Hard Candy have that you don't? How...
- Enron: The Smartest Guys in the Room Nominated for BEST DOCUMENTARY at this year's Academy Awards. (Tune in on Sunday, March 5 2006 to see if it wins!) Just as Watergate was the defining political story of its time, so Enron is the biggest business story of our time. And just as All the...
- Everything you need to know about THE DIP by Seth Godin The old saying is wrong--winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. And then...
