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Target Your Niche

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Target Your Niche

 

I have learned a lot during my 2 years online and I have made quite a few mistakes and spent a small fortune. I was most disheartened in the beginning and gave it all up for about six months before I returned to 'give it another shot'.

Although I still have my day job, I also have my online businesses with Creative Niche Graphics and Niche Membership Pro which are flourishing, a growing list of subscribers, my own product and I am making money. Selling products on the net was something that I never thought was possible for the 'ordinary' person, that it was only for the gurus of Niche and Internet Marketing.

Because of my experiences with marketing both good and bad, I decided to write various articles on different Niche and Internet Marketing subjects with information and ideas on how you can make money online, start your own online business, have a growing list of subscribers and how to create your own product.

I am hoping that my learning experience will help you and point you in the right direction, ensuring that you do not make the same mistakes that I have done and help you keep your costs to a minimum.

This Squidoo lens contains information that will hopefully inspire you to take action. You may also like to visit my Target Your Niche Blog!

 

Finding New Products to Promote as an Affiliate 

Affiliate Marketing Article

Affiliate marketing is one of the most popular ways of making money online. If you are new to Niche and Internet Marketing, this is probably one of the first ways of making money that you came across.

For the creator, having an affiliate to promote and 'sell' his product for him saves him a lot of time and money trying to get traffic to his website and the word out about his product. Having just a handful of busy hard-working affiliates can bring many sales and even though the creator of the product is paying his affiliates a percentage of the purchase price, he is still making money and becoming known in his field.

The reason why becoming an affiliate is so popular is that there is no product that you need to create and when you are a newbie to online marketing, this can seem very attractive. The product has already been created and the tools, such as banners, emails and articles are all there ready for you to use and promote the product in question. If someone purchases through your affiliate link, you get paid a commission for the sale. As an affiliate, you do not even have to deal with the customers, their questions and concerns or any downloading problems.

However, unless you go all out to promote a product or make your affiliate links viral, you probably will not see many sales. You need to promote the product as though you were the creator. You need to promote the product as though it were your own. Then, and only then, will you start to see some monetary gain. The question is this:

How do you find out about products before they launch? If you can find them on Clickbank and PayDotCom then they are already out there in the marketplace. You may even have had a few marketers emailing you about a new product that has already launched. One that they have already affiliated with and hoping that you will purchase the product through their affiliate link which is conveniently placed within the email. It seems that all of the 'gurus' of Internet Marketing find out about these products before anyone else and you end up getting the exact same email in your inbox from a dozen different marketers in one day! There are quite a few people looking for affiliate programs to join, the new products get snapped up quick and before you know it everyone has heard of it, it has been saturated on the web and it is all old news.

There are a few ways that you can find out about pre-launch products and one of them is to subscribe to various marketers lists. Obviously the more lists that you join, the more emails you will get but you will also stand a better chance of finding out about brand new products. Marketers sometimes ask you to promote their products as an affiliate which means that you will be one of the first to know about it.

Another place to go is The Warrior Forum where you will find out about new products in their pre-launch state. You will be able to get some good deals there too which will help you with your online marketing business.

Affiliating with and promoting someone else's product takes work. It is not an easy thing to do to earn money and you may not get rich through affiliating. However, if done in a correct manner, becoming an affiliate at the beginning of your online marketing career will bring in the money and give you the confidence to create your own product and have your own successful online business. Maybe one day soon, someone will be promoting your product as an affiliate.

"Target your niche and create a website based on your hobby or interest!"

 

Affiliate Marketing at Amazon! 

A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants

Amazon Price: $19.79 (as of 10/07/2008)
List Price: $29.99
Used Price: $19.78

Usually ships in 24 hours

The Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online

Amazon Price: $57.16 (as of 10/07/2008)
List Price: $59.00
Used Price: $55.77

Usually ships in 24 hours

Introduction to Internet Marketing; Search Engine Opti Adword Marketing, Email Promotion, and Affiliate Programs

Amazon Price: $15.59 (as of 10/07/2008)
List Price: $19.99
Used Price: $13.61

Usually ships in 24 hours

THE EXPERT GUIDE TO AFFILIATE MARKETING - THE ESSENTIAL GUIDE FOR ALL WOULD-BE AFFILIATE MARKETERS

Amazon Price: $9.99 (as of 10/07/2008)
List Price: $16.90
Used Price:

Usually ships in 24 hours

The Affiliate Marketing Manual: Performance-based Marketing Strategies for Online Traders

Amazon Price: (as of 10/07/2008)
List Price:
Used Price:

 

Targeting the Health Niche 

One of the best selling products online are health products and health related information such as ebooks, books and magazines. If you are interested in getting involved in this particular niche, here are a few ideas.

By now you have probably already heard of Dr. Suzanne Gudakunst with her product Top Secret Fat Loss Secret ebook. This little ebook seemed to cause a big stir in the dieting world and certainly made Dr Suzanne very famous and extremely rich. Obviously being a doctor, she knows her stuff but with the access that we all have to private label rights content, this should not deter you if you want to target this niche market.

Together with Dr Suzannes product, she created an affiliate program with plenty of emails, articles, blog posts, banners - in fact everything you need to promote this product and earn a commisson from it. By placing these banners on your health related niche website, you could generate an extra income. Here is just one of the nice flashing banners that is provided with this program:

Click here to Top Secret Fat Loss Secret


Because of the success that Dr Suzanne has had with this product, she has now created a Health Biz in a Box.


This is actually quite a nice package and well worth having a look at. You get a complete website set up for you with an actress/model stepping out from the side of the page to 'talk' to your prospective customers.

Although this package is priced extremely low for what it is, this is something that not everyone can afford to purchase. So, again, there is a very nice affiliate program attached to this so that you can promote the product and earn a commission if you prefer. Here is one of the banners available:

Click here to go to Health Biz In A Box

If you wanted to target the health niche but do not want to spend out on the Health Biz in a Box, you could quite easily set up your own website using private label content. All Private Label Content have some great packages and article bundles that you could use for this. Place your affiliate links on your website in the form of banners for the two products I have mentioned above and this would give you a chance of earning extra income. Amazon also have an affiliate program and once your website has been approved by them, you could start placing Amazon widgets on your site too. Creating a free newsletter for website visitors to opt-in to would help to build your list and you could recommend health related products to them via your affiliate links.

Becoming an affiliate does not cost anything so by using the strategies above and some of your own, you could create quite a lucrative online business in the health niche.

If you would like to find other health related affiliate programs, you could pop over to Clickbank and search their marketplace.



What is 'Niche Marketing'? 

Article

To sell a product on a particular interest or to a particular type of person as opposed to the world in general, is known as 'niche marketing'.

Usually a 'niche' is a small or special area that perhaps is not as popular as another. For example, the subject of "Online Dating" is more popular than "How To Teach Your Parrot To Talk" so the latter would be described as a 'niche'. However, from what I have seen on the Internet and in magazines, the word 'niche' seems to target any area that is of interest to anyone, categorised as small or large niches.

Targeting products or services towards a specific smaller niche is more attractive to sellers in that their advertising budgets go further. It costs less to advertise to a smaller specialised market than it does to advertise to a wider market. Some larger companies also sell to smaller niches. For example, a company that makes computers and computer accessories might advertise all-in-one copy/printer/scanners to the home computer user while at the same time advertising single function machines to large businesses. This way they also meet the needs of the smaller niches that they would otherwise not have met, reaching a larger audience and making more money. Good business sense!

However, for the smaller niches, marketers must tailor their product to meet the unique needs of their targeted audience. What use is an e-book on the subject of 'dog grooming' to someone who does not own a dog? None at all! So in order to advertise your product of 'dog grooming', you need to target those people who are interested in the subject or indeed have a dog that they wish to groom! In other words, you need to 'target' your niche.

Niche marketing is a very effective and cost efficient way to advertise and sell specific products or services to a particular audience.

Niche Marketing at Amazon! 

All About Marketing & Market Positioning - 5 DVD Bundle

Amazon Price: (as of 10/07/2008)
List Price:
Used Price: $189.00

Your Portable Empire: How to Make Money Anywhere While Doing What You Love

Amazon Price: $16.47 (as of 10/07/2008)
List Price: $24.95
Used Price: $12.00

Usually ships in 24 hours

There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire TodayGuaranteed!

Amazon Price: $16.47 (as of 10/07/2008)
List Price: $24.95
Used Price: $12.33

Usually ships in 24 hours

Damn! Why Didnt I Write That?: How Ordinary People are Raking in $100,000.00 or More Writing Nonfiction Books & How You Can Too!

Amazon Price: $13.45 (as of 10/07/2008)
List Price: $14.95
Used Price: $30.99

Usually ships in 7 to 11 days

Become A Recognized Authority In Your Field - In 60 Days Or Less

Amazon Price: (as of 10/07/2008)
List Price: $18.95
Used Price: $21.65

 

Micro Niche Finder 

Targeting a smaller niche market is another way of making money online. If there are enough people interested in the niche you intend to target but not many products available, creating your own product utilising private label content could bring you another stream of income.

I have read quite a few books in my time explaining the process of finding a small niche market that is profitable. I did however find it rather confusing - search on Google, click here, click there, divide and multiply - that I gave up in the end. But now there is an easier and much quicker way!

I have just discovered (and purchased) a brand new little program called Micro Niche Finder.

This is a rather nifty little program and I am testing it out to see what happens. The Micro Niche Finder will help you to find 'hidden' niches, will perform word phrases that are being searched on Google, lets you know whether it is profitable to target that particular niche or word phrase or not and also searches Clickbank for you so that you can affiliate with a product on the related niche. Pretty cool program!

One other thing that I liked about this was that you can actually watch videos on site so you can see this program in action before you purchase.

If you are looking to target a smaller niche market then I would urge you to pop over to Micro Niche Finder and watch the videos!

Watch the Micro Niche Finder in Action! 

 

Niche Marketing is the Way to Succeeding Online 

Article

Unless you want to compete with the 'big boys' of Internet marketing, Niche Marketing is the answer for the small business entrepreneur. Small business brick and mortar stores do not stand a chance against the larger corporations in the real world but the Internet seems to have created an equal opportunity for small businesses; the world is at your fingertips, not just the local neighbourhood.

There are many different ways to having a niche marketing business. Firstly you will need to decide what niche you are going to target and build a website on that theme. Secondly you will need a product or content for your site that will draw in people time and time again, providing your business with a profit. The question is, what type of product or content should you produce? Below are a few ideas that you may find useful:

1. You could create an informational product on your chosen niche. This could be in the form of articles, reports, audio or video products. You could even write an e-book on your chosen subject.

2. Building an article site for you to publish your own work and invite others to submit theirs for publication will give you a content rich website which Google will love. Place on some Adsense ads on each page and this will give you a nice income.

3. Publish newsletters or ezines on the subject of your chosen niche. Pack them with useful information and you will find that people will be happy to pay for a subscription. For example, real world magazines on subjects such as gardening, dieting or model railways have many people subscribe for each issue, providing the publisher with a regular monthly income.

4. Build a membership site on your chosen niche. Rather like a monthly newsletter or ezine, a membership site would provide you with a regular monthly income from your members. A paying online dating site for example would be very popular. Although there are many free sites available, some people prefer a paid membership as they can rest assured that their 'prospects' are serious about finding a mate.

Whichever type of product or website you decide to create, it must be rich with information, help people to solve problems and make them happier, healthier or wealthier. In essence, it must provide the very thing that your buyer wants or needs in such a way that they cannot get anywhere else.

Take Action!

If you do not take action now, you will be in the same situation in six months time as you are today!

 

Using Your Hobby for Niche Marketing 

Article

Using your hobby for niche marketing is a great way to start your own online business.

When you have a passion for something, when something really matters to you and you have experience in that subject, you can conceive and produce your own product with authority.

It doesn't matter what your hobby or passion is, even if nobody else has heard of it, there are probably plenty of other people who share your interest and who may even be more involved in it than you are.

Being passionately involved in a hobby is the thing that successful niche marketing is made of. To be successful with your online business, you have to have enthusiasm for the subject that you are creating a product for. Most really successful niche marketers have turned what they care about most into successful businesses, online and offline, and the reason for their success is because of the love they have for the theme of their business.

It's hard to stay focused on a subject that you don't care about. Passion, enthusiasm and dedication are your biggest assets, as creating a successful niche marketing site takes a lot of time and energy and a lot of dedication. You must be willing also to accept the fact that it could be quite some time before you start making a profit, even a modest one. By persevering, you will be successful.

You can establish a money making niche website with the theme of the things that you love the most. If you make certain that people are willing to pay for the product or service that you are selling and target that specific audience, there is no reason why you cannot build a successful niche marketing online business that is all about your greatest passion or hobby.

Doing what you love doing the most and making an online business out of it is something to think about. To have an online business with a theme that you are passionate about will not be successful however, unless you take action.

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"Browse magazine stands and book stores to give you ideas of niches to target!"

 

Ideas for Niches to Target 

Amazon have a great selection of magazines some of which are priced quite high. However, looking in book stores and on magazine stands can give you ideas of what niche to target with your online business. Here is a small selection of magazines available at Amazon.

Dog Fancy (1-year)

Amazon Price: $12.00 (as of 10/07/2008)
List Price: $59.88
Used Price:

Usually ships in 1 to 3 months

Food & Wine

Amazon Price: $19.99 (as of 10/07/2008)
List Price: $54.00
Used Price:

Usually ships in 1 to 3 months

Horse Illustrated (1-year)

Amazon Price: $10.00 (as of 10/07/2008)
List Price: $47.88
Used Price:

Usually ships in 1 to 3 months

Archaeology

Amazon Price: $15.95 (as of 10/07/2008)
List Price: $29.94
Used Price:

Usually ships in 2 to 4 months

Bird Talk (1-year)

Amazon Price: $13.99 (as of 10/07/2008)
List Price: $59.88
Used Price:

Usually ships in 1 to 3 months

 

Hear and Play 

Successful Niche Marketing

If you've never heard of Jermaine Griggs then you must read this!

This is a guy who has made his fortune in niche marketing by doing something he loves - playing the piano!

Hear and Play was a little website that Jermaine set up to sell his unique product - an online course that teaches people how to play the piano.

Jermaine was determined to make money and dreamed of being successful. He even tried his hand at delivering Avon products!

You can read Jermaines story at Nitty Gritty Marketing and if this doesn't inspire you, I don't know what will!

More Niche Marketing at Amazon! 

The Business and Practice of Coaching: Finding Your Niche, Making Money, and Attracting Ideal Clients

Amazon Price: $25.29 (as of 10/07/2008)
List Price: $33.95
Used Price: $24.99

Usually ships in 2 to 3 weeks

Damn! Why Didnt I Write That?: How Ordinary People are Raking in $100,000.00 or More Writing Nonfiction Books & How You Can Too!

Amazon Price: $13.45 (as of 10/07/2008)
List Price: $14.95
Used Price: $30.99

Usually ships in 7 to 11 days

Become A Recognized Authority In Your Field - In 60 Days Or Less

Amazon Price: (as of 10/07/2008)
List Price: $18.95
Used Price: $21.65

NICHE Internet Marketing: The secrets to exploiting untapped niche markets and unleashing a tsunami of cash

Amazon Price: $27.00 (as of 10/07/2008)
List Price: $27.00
Used Price:

Usually ships in 24 hours

 

Finding Niche Products to Resell 

Article

Obtaining content and products by way of articles and e-books for your online business doesn't have to be time consuming and expensive. Content is definitely 'king' but this applies to new and original content, not content that is old and worn out and which has been travelling all over the Internet for the past few years. If you search for content on the Internet and at places such as e-Bay.com for products such as e-books and articles, you will probably stumble upon 'old' products and products that a lot of other people have - hence them already being sold to others and to you!

What you really need is brand new content. Content that not many other people have, this way you will have more of a monopoly. Below are a few different 'types' of products that you will find on the Internet that you may obtain for your own online business.

Private Label Rights

Private Label Rights Products (PLR) are excellent as you receive the original 'Word' document which means you can brand them with your own name and website address and even change the content if you so wish. If you don't give any rights with these products, i.e. Resale or Master Resale Rights, then you will be one of the few people who have and are selling this product. If you are able to obtain unrestricted Private Label Rights to a product say, for example an e-book, you may even change the graphics to make it look completely different. Giving Private Label Rights with the product (where the license permits) when you sell will make it even more valuable to your buyer.

Resale Rights

Resale Rights products (RR) are excellent too because only you and those who have bought the product direct from the original seller can resell the product. For example, if you are only one of 50 people who have bought the product then there are only 50 people (including you) in the whole world that people can buy that particular product from.

Master Resale Rights

Having Master Resale Rights (MRR) to a product still doesn't mean that if you acquire it you have to pass on those rights. MRR products are more widespread and it is quite hard to find products by way of e-books that are brand new. Because a lot of people have them and are selling them with Master Resale Rights, this gives their customers permission to pass on those rights too and so on and so forth. Therefore the quality of Master Resale Rights products and in particular, e-books, seems to have deteriorated.

Hiring a Ghostwriter

Hiring a ghostwriter to write your articles and/or ebooks for you can be very expensive but your work will be original. However, in the case of ebooks, you will still have to either produce the e-book graphic yourself or hire someone to do it for you.

Write Your Own

Writing your own content by way of articles and/or e-books is the best way of having your own original content. However, this will take up a lot of your time and research on your part to produce. In the case of e-books, you will still have to design your own graphics or hire someone to do it for you.

There are a few different ways of having content for your website or blog by way of articles and products to sell and searching the Internet for quality content that is brand new can take a lot of your valuable time and money. Joining a membership site is a good way of obtaining content and e-books for your online business without having to produce your own. The fees are set per month and you are able to obtain everything all in one place. You will of course have to look at what each membership site contains as they vary from site to site. Some are for Private Label Rights Products, some are for Master Resale Rights and some are for Resale Rights products only. A few have a mixture of products and some membership sites only have one particular theme or niche.

Although my membership site Niche Membership Pro (which is just $3 for the first 100 members by the way :-) ) contains some niche products and my other membership site, Creative Niche Graphics has exclusive minisites for sale, you may also like to check out Master Resale Rights for products that you may purchase separately.

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moneyman17

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Posted September 25, 2008

 

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Bayou

About Bayou

 

When I first started on my adventure of Internet Marketing, I came across so many different ways of seemingly making money on the web that I wasted a lot of time and money trying to figure it all out.

Although I still have my day job, I do have a thriving business on the net and a growing list of subscribers. I will not promote anything that I do not use myself so you will only find products on my lenses here at Squidoo that I truly recommend.

I am hoping that these lenses will help you on your way to start building your own successful online business.

If you would like more information, please visit me on my Blog!

To Our Success!

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