Telebrands Direct Response Television - Infomercials
Established in 1983, TELEBrands has launched more inventive and useful products through Direct Response Television (DRTV) than any other company in history. Founder and President, AJ Khubani has not only positioned the company as the driving force of the DRTV industry, but has also increased revenues from $83,000 to over $100,000,000 since the company's inception.
Today, TELEBrands has expanded their territory, with offices in the the United Kingdom and Hong Kong. They are also the first DRTV company to penetrate the challenging Indian market, with an office in Mumbai. TELEBrands' Invention Channel can be seen on television, in print ads and catalogues, and on the Web in 90 countries. For more information visit
TELEBRANDS.
Today, TELEBrands has expanded their territory, with offices in the the United Kingdom and Hong Kong. They are also the first DRTV company to penetrate the challenging Indian market, with an office in Mumbai. TELEBrands' Invention Channel can be seen on television, in print ads and catalogues, and on the Web in 90 countries. For more information visit
TELEBRANDS.
Your Own Inventions and Products - Getting Them On The Market
Please be aware this is only a lens about "TeleBrands and founder A.J. Khubani" I do not have their contact information.
If you are trying to get a product on the market, on infomercials, please check back. I will be posting information on how you can get "A Complete Infomercial Production Package". Feel free to email me and once I have all the information on this package I will get back to you.
If you are trying to get a product on the market, on infomercials, please check back. I will be posting information on how you can get "A Complete Infomercial Production Package". Feel free to email me and once I have all the information on this package I will get back to you.
Telebrands Top Selling Products
- Pedi-Paws - The Incredible Pet Nail Trimmer
Pedi Paws pet nail trimmer for fast easy and painless grooming that you've seen on tv.
PediPaws is the revolutionary nail trimmer for your dog or cat. It's the newest, fastest and easiest way to keep your pet's nails trim rounded and smooth with no mess! Now you can trim your pet's nails anywhere without the pain caused by traditional nail clippers.
Wikipedia on Telebrands
TELEbrands Corporation conducts Direct response marketing. A. J. Khubani, its founder, is the current CEO. It is a New Jersey- based company that has introduced a number of consumer products over twenty three years of operation.
It claims to be the oldest existing Direct Response Television Marketing company in the world, though Ronco is older. It is also the original creator of the "As Seen On TV" logo and category of trade.
The company has been featured in many episodes of the Discovery Channel TV series PitchMen.
Direct Response Television Books on Amazon
Direct Response Television and Infomercial Sample Business Plan 2004/2005 Edition
Amazon Price: $69.95 (as of 11/27/2009) 
List Price: $69.95
Available for download now
Direct Response Television: The Authoritative Guide
Amazon Price: (as of 11/27/2009)
List Price: $47.95
Local infomercials are getting starring roles. (direct-response television): An article from: San Diego Business Journal
Amazon Price: $5.95 (as of 11/27/2009)
List Price: $5.95
Available for download now
Invention Channel Best Sellers - As Seen On TV Infomercial Products
Since the very successful launch of The Invention Channel on TV, millions of people have seen their catalog and web site of all the amazing inventions that they find from around the world. They are proud to offer you their new, exciting catalog inspired by their wonderful customers and viewers. From the thousands of new ideas and innovative products they review every month, they have narrowed the list down to their favorites.
Best Selling Infomercial Products
One Sweep
AMAZING NEW BROOM OUT PERFORMS OTHER TRADITIONAL BROOMS. The broom that picks it all up (dirt and dust) in just One Sweep. Great for removing pet hair from carpets!
DoggySteps
The Incredible New Doggy Steps! Helps your pet climb with ease!
Stick Up Bulb
The amazing wireless light bulb that installs anywhere! Just Peel and Stick this wireless lightbulb. It's that easy!
Betty Crocker Clean Cookin Non-Stick Oven Liner
The Better Crocker Clean Cookin Oven Liner
Dial-A-Disc
Flat Fold Colander
The Amazing Flat Fold Colander
Grease Bullet
Don't Slave Over Cleaning Pots and Pans Anymore! Just add the Grease Bullet tablets to water, throw in your dirty pots and pans and let them clean themselves!
Rollup Piano
Amazing Piano Lets You Play or Practice ANYWHERE! Just unroll this magnificent 37 key digital piano and you're ready to begin playing.
Best Selling Infomercial Products
One Sweep
AMAZING NEW BROOM OUT PERFORMS OTHER TRADITIONAL BROOMS. The broom that picks it all up (dirt and dust) in just One Sweep. Great for removing pet hair from carpets!
DoggySteps
The Incredible New Doggy Steps! Helps your pet climb with ease!
Stick Up Bulb
The amazing wireless light bulb that installs anywhere! Just Peel and Stick this wireless lightbulb. It's that easy!
Betty Crocker Clean Cookin Non-Stick Oven Liner
The Better Crocker Clean Cookin Oven Liner
Dial-A-Disc
Flat Fold Colander
The Amazing Flat Fold Colander
Grease Bullet
Don't Slave Over Cleaning Pots and Pans Anymore! Just add the Grease Bullet tablets to water, throw in your dirty pots and pans and let them clean themselves!
Rollup Piano
Amazing Piano Lets You Play or Practice ANYWHERE! Just unroll this magnificent 37 key digital piano and you're ready to begin playing.
AJ Khubani UTube vids
curated content from YouTube
Interviews with A.J. Khubani and Telebrands News
- The New York Enterprise Report: Interview with Telebrands Founder
- The founder of Telebrands discusses with editor-in-chief Robert Levin the genesis of a hit new product, marketing in the internet age, strengthening his management team and more.
Telebrands has had a string of best selling products. In this continuation of New York Enterprise Report's editor-in-chief Robert Levin's interview with A.J. Khubani, Khubani discusses the genesis and development of Doggie Steps, one of the company's current hit products, how the Internet is changing the company's business, how Chapter 11 strengthened his management team and more.
- Cash Infusion Lets Telebrands Resurrect Package Insert Program
- A $4 million cash infusion will stave off Telebrands' creditors, and allow the Fairfield, NJ-based marketing firm to continue its direct response television activities while restarting its package insert program. In an interview with DIRECT Newsline, Telebrands president A.J. Khubani said the package insert program would start anew in January 2001.
- ABC News: The Art of the Infomercial
- The Art of the Infomercial. Meet the Infomercial King AJ Khubani Can Sell You Things You Never Knew You Always Wanted. AJ Khubani could be called the king of the infomercial. "It has to be with the right product," he says. "It has to demonstrate well. Consumers have got to relate to it, it's got to convey a problem and a solution that consumers can identify with." (ABC News)
Khubani is the master of the night %u2026 he wants you to get up out of bed, grab the phone and buy stuff. His stuff. What Khubani is after, always, is the right kind of product for what is officially called direct response television. %u2026 We know them as infomercials.
It is a classic line in the world of late-night infomercials, and AJ Khubani, who could be called the infomercial king, said "more" is the secret to infomercial success. "There's got to be more," he said. "There's always more."
"They're not intending to make the purchase," he explained, "but there's something about the commercial and the product and the pitch and the offer that compels people to pick up the phone and take out their credit card and make the call."
Khubani is a first-generation Indian immigrant who has been in the infomercial business for more than two decades. He is also the unapologetic champion of products you probably never thought you needed, never knew you wanted but bought anyway. He's sold 200,000 adhesive earlobe supporters, 3 million stick-on light bulbs, and 3 million sets of portable stairs for dogs.
And his latest product?
"I have been doing this for 24 years. I have looked at thousands of products, and one of my favorite products is the Go-Duster," he said, referring to a motorized duster the company sells.
Telebrands News Article
- Telebrands' Khubani to Launch Vacuum Cleaner Attachment With Princeton Help - DMNews
- Telebrands' founder and CEO A.J. Khubani's appointment to chair of Princeton University's new Entrepreneurial Engineering program has led to new product innovation in the marketplace.
The program takes students through the entire process of inventing, producing and marketing a product. In January 2007, Telebrands will launch the WetterVac with five Princeton students as the co-inventors on the patent and licensing agreement.
"[Mr. Khubani's] a real visionary in the consumer products industry, able to see market opportunities and develop new products to meet them," said Daniel Nosenchuck, mechanical engineering professor at Princeton. "A.J. seemed like the perfect guy to talk to the students about the elements of a successful marketing strategy."
Mr. Khubani was appointed chair to the Entrepreneurial Engineering program after the popularity of his role as guest lecturer four years ago at the invitation of Mr. Nosenchuck.
Reader Feedback Post Your Thoughts on DRT - Direct Response Television Products
Please be aware this is only a lens about "TeleBrands and founder A.J. Khubani" I do not have their contact information.
If you are trying to get a product on the market, on infomercials, please check back. I will be posting information on how you can get "A Complete Infomercial Production Package". Feel free to email me and once I have all the information on this package I will get back to you.
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- madglory madglory Oct 12, 2009 @ 8:46 pm
- Ron, how do I contact you confidentially off this site? I may have something for you.
- madglory
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- Squidron Squidron Jan 22, 2008 @ 12:36 pm
- I have several well thought out products-inventions and would like to know who I may contact for developement-manufacturing and finacial assistance. Thanks, Ron
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