TV Commercial Production & Television Advertising For Business Owners
TV Commercial Advertising For Your Business
Your Company Can Advertise On TV!
Newspapers are typically read by educated people age 50 and above. This is great news only if your best prospect is a well educated person over the age of 50. Also, we have the problem of running an ad once and hoping people will see the ad. What if our ad was too small and didn't get noticed? To be effective in newspaper advertising we have to be consistent and keep running our ads over a period of time if we are to see results.
Another option is direct mailing a postcard to our potential clients. Postcards just like newspaper ads need to be designed. There are a couple of extra steps in direct mailing your prospects. You'll need to buy a list of the people you are trying to target. So far this option is looking better than newspaper advertising because we can target who we want to have viewing our message. If 1,000,000 people live within the area serviced by our business this doesn't mean that we have 1,000,000 prospects. For our example let's imagine that only 10% or a total of 100,000 people would ever have any use or desire for the products or services offered by our business. If that is the case then we only need to print 100,000 postcards. For a moment let's pretend that we have a friend who works at an ad agency and we get our postcard designed for free. We are going to say that there is another friend who compiled the list of 100,000 prospects and gave us that for free. Let's also pretend that we have a friend, a really great friend who will print our 100,000 postcards for free. I want to assume that our only cost here is the cost of postage. If we keep our postcard size just right and sort everything just right maybe we could pay as little as $0.25 per postcard to mail them. So 100,000 postcards mailed at $0.25 each is $25,000.00. Now what did our $25,000.00 in postage buy us? We put a card in the mailbox of 100,000 people one time. We hope these people will look at our postcard and be interested in what we are offering them and that they will take action and buy what we are selling. We also know that what we did is called "Junk Mail". Junk Mailing works because if we are selling an expensive enough product or service it is ok to spend $25,000.00 to reach 100,000 people once even if most people throw away the postcard. This is why we see certain types of businesses advertising with direct mail. Car dealerships, furniture stores, hospitals and plenty of other businesses can afford to direct mail.
Now let's look at TV advertising and we will keep the same dollar amount in mind. We can have a TV commercial like the one shown here produced for $5,000.00. This leaves us $20,000.00 to use buying TV time. We could spread this budget out over three months. Just like direct mail TV advertising allows us to target who we want to reach. Thanks to the Neilson ratings we know in general what type of people are most likely to be watching each TV show. So if a buyer of our products is women aged 35-55 we know which TV shows would have the greatest proportion of our typical client watching. Depending upon exactly what show we decide to advertise on and the city where we want the ads to run the cost of buying time on that show could allow our commercial to run a few hundred times or a few thousand times. Of course nobody will see our TV commercial every time it runs but by running our commercial often enough we build up brand recognition and people will begin to have confidence in that brand because they have seen it so many times.
These are the reasons that although our company does offer all types of advertising, TV advertising is often the best option for many clients.
Creative Funny TV Commercial TV Production
Attention Getting TV Commercials
New Guestbook
Like this lens? Want to share your feedback, or just give a thumbs up? Be the first to submit a blurb!
TV Advertising News
News about Television advertising and commercials
- Will fans of Web TV sit still for just as many ads?
- By By Jeffry Scott Americans watch about 150 hours of television a month containing about 14 hours of commercials. The big question, as more TV shows move ...
- A TV guide for Massachusetts Democrats
- Dan Payne is a Boston-area media consultant who has created TV commercials for Senator John F. Kerry and Representative Barney Frank and Democrats around ...
- UPDATE 1-RTL sees some uppick in TV ad mkt but remains wary
- FRANKFURT, Nov 10 (Reuters) - Europe's biggest commercial broadcaster RTL Group AUDK.LU said it saw improved TV advertisement bookings but like many of its ...
- Westwood One, Inc. Reports Results for the Third Quarter 2009
- In previous years, the TV upfront (where advertisers purchase commercial airtime for the upcoming television season several months before the season begins) ...
TV Commercial Production
Blogs by others about television commercial production
- TV Commercials Corporate Ads Making in India
- These days in India where the film and television industries is in its prime period many new corporate ads making agencies are coming up and competing. ... Video production on DVD media for sharp crystal clear images of excellent quality, video recording, CD-DVD duplication and editing in professional broadcast quality. TV commercials and corporate ads is one of the best way to promote any business, organization or a corporate house. Companies can get huge benefits and ...
- Disclosure commercial, page 1
- Disclosure commercials. That is just one helluva great idea. In fact, I'd wager that there are all kinds of video gurus out there who would jump at the chance to make a few of these ads. There could be a contest... like some political entities offered in the past, to produce viral TV ads. ... The ad production campaign could include a contest for the best video and then... someone in either ATS or the UFO disclosure community could fund the airing of them on TV. ...
- TV Commercials Corporate Ads Making in India
- TV Commercials, is one of the easiest and fastest tools of advertisement for any kinds of products. TV Commercial Ads can be done for product placement, Marketing Promotion, Sponsorship, Banking, Health Care, Hospitality, ... Video production on DVD media for sharp crystal clear images of excellent quality, video recording, CD-DVD duplication and editing in professional broadcast quality. TV commercials and corporate ads is one of the best way to promote any business, ...
- Online Video Advertising For The Professional Publisher: A Video ...
- Defining new video communication strategies: A lot of advertisers have already created video commercial assets for TV. These same advertisers tend to re-utilize the same TV assets when approaching online video advertising. .... At the end of the day, again, it really comes down to having really great people who understand. video as a medium,. storytelling,. production values,. cutting and editing. producing,. in a way which is compelling to whomever it is you are trying ...
by AdEx
I began making websites in 1995. Now I am the president of a full service Advertising Agency. I also own a Web 2.0 Viral Marketing company. We have a...
(more)






