Product Marketing Resource
The number one reason that new or existing product initiatives fail is that management falls in love with their product. They believe they have an excellent product and often act in reliance on the assumed fact the product is great. This often causes them to disregard, dispute, dislike, disown or disrupt the crucial sales and marketing processes.
Assume that your product is "Terrible" and you will drastically improve your chances of success. [Audiobook Download] [Free ebook by Henry Ford] [Our Book: Overcoming Inventoritis]
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Introduction to Product Marketing
If you want a crash course in product marketing, read the pages below.
- Wikipedia: Product Marketing
- A good overview of what product marketing is.
- Introduction to Product Marketing
- This site offers a good introduction to the area of product marketing.
- Introduction to New Product Launches
- Bringing a new product to market? You might want read this article first.
- How to be a good product manager
- "A blog by Jeff Lash with tips on Product Management, focusing on managing online products."
- Michael on Product Management and Marketing
- "On product management, marketing & the high-tech business - by Michael Shrivathsan, a product management & marketing expert in Silicon Valley, USA. No agenda, nothing to sell - just a shared journey for knowledge. Hop on!"
- Product Life Cycle
- "A product's life cycle (PLC) can be divided into several stages characterized by the revenue generated by the product."
Free Product Marketing University
Great educational resources you can access for no cost.
- MIT Sloan School of Business Courses
- MIT's free and open educational resource (OER) for educators, students, and self-learners.
- MSN Live Meeting
- Free web seminars offered through MSN. It's an amazing product marketing resource.
- marketingprofs.com
- A great site for marketing professionals.
- marketing sherpa
- A website filled with marketing knowledge and case studies.
A list of really cool new products sites
- Boing Boing
- A directory of wonderful things.
- Brand Cameo
- Ever wonder what products are placed in movies? Brand Cameo has the list of the product placements that appear in the mainstream movies.
- engadget
- Features technology gadgets tips and reviews.
- Strange New Products
- If you go to the site and you'll see what I mean.
- Cool Buzz
- Coolbuzz covers the latest products and gadgets to enter the market.
- Cool Hunting
- The name says it all.
- Trendhunter
- "Trend Spotting, Cool Hunting, and Innovation Trends, including: Gadgets, Technology, Pop Culture, Style Trends, Fashion Trends, Art, and Design Trends."
Free Product Postings/Tools
- American Inventor Spot
- Share your new products on the American Inventor Spot site.
- Google Base
- Post your products here for free (gmail account needed).
- ProductWiki
- Post your products here for free too.
- Product Bytes
- Tools and Templates for Product Marketers.
- This Next
- Don't forget to feature your product on this trendy social shopping site.
- Squidoo
- Starting a free squidoo page isn't a bad idea too.
- Terrible Products Podcast
- Let me know what you think.
- Wists
- Post your products here for free.
- Crowdstorm
- Post your products here for free.
- ShopWiki
- Create a page for your product.
- Style Hive
- Introduce your products to Style Hive
- Kaboodle
- Introduce your products to Kaboodle
Free Press Release Distribution
Product Marketing Tools
- PR Web
- Free press release distribution service (basic).
- Press Exposure
- Another free press release distribution service (basic).
- PR Leap
- A free press release distribution service.
Product Marketing Associations
- The Association of International Product Marketing and Management
- The Association of International Product Marketing and Management (AIPMM) is where product professionals go for answers. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other individuals responsible for guiding their organizations and clients through a constantly changing business landscape. It is the only organization that represents those who manage a product or service through the entire product life-cycle in any industry.
- Product Developers and Managers Association
- The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals.
- Boston Product Management Association
- The Boston Product Management Association (BPMA) is the only professional association in the Greater Boston region dedicated to the career development of product management and product marketing professionals. BPMA is a not-for-profit, membership-based association that offers both local events as well as a comprehensive set of online resources.
- Silicon Valley Product Management Association
- Our mission is to provide Product Management professionals with networking, training and career acceleration opportunities. Through monthly speaker meetings, quarterly workshops and quarterly networking and social events, SVPMA helps Product Management professionals to be more effective in both day-to-day work as well as managing their overall careers.
Great Stuff on Amazon
Overcoming Inventoritis: The Silent Killer of Innovation
Amazon Price: $19.95 (as of 07/13/2009) 
The Product Managers Handbook, 3E
Amazon Price: $37.77 (as of 07/13/2009)
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
Amazon Price: (as of 07/13/2009)
by tnakagawa
Tatsuya Nakagawa - President and CEO of Atomica Creative (product marketing) and Co-Author of Overcoming Inventoritis.
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