All About Text Link Advertising
For search engines, links are counted as 'votes' and ultimately translate into rankings at the engines. If you own a website, you monetize it by selling text link ads to related web sites. You can sell links on your homepage or from every page of your site. Selling text links directly as a publisher is an options, and there are services that allow you to buy, sell, or exchange links betweeen sites.
What are text link ads?
Text links have a higher click-through rate compared to banner advertising. Over time, advertisers have mostly abandoned graphic banners in favor of text link ads. Advertisers purchase links to improve their ranking in search engines and build website traffic.
Text link ads are basically static HTML links placed on high-quality, high-performing web sites.
The most effective way to use text link ads (as an advertisers) is to make your text links based on a keyword phrase related to the page on the website you are linking to. For example, a "blue widgets" text link would point directly to the blue widgets page on the advertiser's website.
This focus of text link/related page helps boost search engine rankings for that page for that related keyword phrase.
Text link ads are basically static HTML links placed on high-quality, high-performing web sites.
The most effective way to use text link ads (as an advertisers) is to make your text links based on a keyword phrase related to the page on the website you are linking to. For example, a "blue widgets" text link would point directly to the blue widgets page on the advertiser's website.
This focus of text link/related page helps boost search engine rankings for that page for that related keyword phrase.
Selling Text Link Advertising
The ethics of the deal...
Selling text advertising is pretty straightforward. Someone pays you (directly or through a service) to put their link on your website.
Less scrupulous seller may employ the following tricks to keep an advertisers link from fully benefiting from their link ad. These include:
* Using a redirect through a URL blocked by robots.txt
* Redirecting the link through a URL using a 302
* Using Javascript to direct the link (search engines cannot read JS)
* Applying the rel="nofollow" attribute to the link
* Adding the Meta Robots = "nofollow" to the page
header
If you sell advertising or sponsorship on your website, you should be upfront about what type of link your advertiser will get. Some advertisers simply want traffic, and may agree to forgo the SEO benefit. Other's won't. Either way, full disclosure is best for everyone.
Less scrupulous seller may employ the following tricks to keep an advertisers link from fully benefiting from their link ad. These include:
* Using a redirect through a URL blocked by robots.txt
* Redirecting the link through a URL using a 302
* Using Javascript to direct the link (search engines cannot read JS)
* Applying the rel="nofollow" attribute to the link
* Adding the Meta Robots = "nofollow" to the page
header
If you sell advertising or sponsorship on your website, you should be upfront about what type of link your advertiser will get. Some advertisers simply want traffic, and may agree to forgo the SEO benefit. Other's won't. Either way, full disclosure is best for everyone.
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Additional Article Links
- Don't Be Weak! Link For Authority!
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Reader Feedback
Lensmaster
Waugh wrote
Wow, you really have put together some great information and built a great lens here.lot of good information on link advertising I have also created my lens this will give insight onBuy web site advertising.
Posted February 19, 2008
