My Review
I'd be remiss if I didn't share with the reader my impression of The Dip right at the beginning of the review. One word can sum up the tone and maybe even the direction Seth Godin takes us in, that word is Peppy.
When I finished reading The Dip all I wanted was for our side to win. Now I have to admit I'm not sure who or what our side is but Seth suceeds in getting me to root for them.
Godin is a master of focus in his books. He can take a line like " most people quit, they just don't quit sucessfully" and make your journey through the world of start, then into the valley of The Dip and on up to the mountian top and mastery seem inevitable.
Godin is part cheerleader, part carnival barker and part visionary. I recommend this book highly especially to those who find themselves stumped and in The Dip of keeping their dreams burning.
"Lean into the DIP
Seek Out The DIP
Dream About The DIP"
Your turn
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Most Pregnant Line in The Book
"most people quit,they just don't quit successfully"
Seth Godin on Wikipedia
Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. Godin popularized the topic of permission marketing.

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