Taking Control of the Insatiable American Appetite
Most of us know what it feels like to fall under the spell of food-when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But it's harder to understand why we can't seem to stop eating-even when we know better. When we want so badly to say "no," why do we continue to reach for food?
Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how the food industry has hijacked the brains of millions of Americans. The result? America's number-one public health issue. Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters.
THE END OF OVEREATING explains for the first time why it is exceptionally difficult to resist certain foods and why it's so easy to overindulge. Dr. Kessler met with top scientists, physicians, and food industry insiders. THE END OF OVEREATING uncovers the shocking facts about how we lost control over our eating habits-and how we can get it back. Dr. Kessler presents groundbreaking research, along with what is sure to be a controversial view inside the industry that continues to feed our nation-from popular brand manufacturers to advertisers, chain restaurants, and fast food franchises.
For the millions of people struggling with weight as well as for those of us who simply don't understand why we can't seem to stop eating our favorite foods, Dr. Kessler's cutting-edge investigation offers new insights and useful tools to help us find a solution. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.
The End of Overeating
Taking Control of the Insatiable American Appetite
The End of Overeating: Taking Control of the Insatiable American Appetite
Amazon Price: $17.13 (as of 01/05/2010)
Kessler surveys the world of modern industrial food production and distribution as reflected in both restaurants and grocery stores. To his chagrin, he finds that the system foists on the American public foods overloaded with fats, sugars, and salt. Each of these elements, consumed in excess, has been linked to serious long-term health problems. Kessler examines iconic foods such as Cinnabon and Big Macs, all of which have skilled marketing machines promoting consumption. Such nutritionally unbalanced foods propel people who already tend to eat more than mere physical need might otherwise warrant into uncontrolled behavior patterns of irrational eating. These persistent psychological and sensory stimuli lead to what Kessler terms "conditioned hypereating," which he believes is a disease rather than a failure of willpower. There is hope, however. Kessler identifies the cues that lead to overeating and offers some simple, practical tools to help control one's impulses.
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Fetching blurbs now... please stand byAbout the Author, David Kessler
on Wikipedia
David Aaron Kessler (born May 13, 1951 in New York, New York) is an American pediatrician, lawyer, author, and administrator (both academic and governmental). He was the Commissioner of the Food and Drug Administration (FDA) from November 8, 1990 to February 28, 1997.
More books by David Kessler
Vote for your favorites, or add any I missed.
The End of Overeating (Hardcover)
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The End of Overeating (Audiobook CD)
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The End of Overeating (Kindle Book)
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A Question Of Intent: A Great American Battle With A Deadly Industry
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What's the buzz about "The End of Overeating"
- What Causes Overeating?: A Discussion of Food and Environmental ...
- Kessler, D. The End of Overeating. Rodale, 2009. Wansink, B. "Environmental Factors That Increase the Food Intake and Consumption Volume of Unknowing Consumers." Annu. Rev. Nutr. 24: 455. 2004. The copyright of the article What Causes ...
- Half Full Fitness and Health Blog: Half Full Fitness and Health ...
- ... Super Foods RX (Steven Pratt, MD and Kathy Matthews); The Better Brain Book (David Perlmutter, MD); The Detox Book (Bruce Fife, N.D.); The End of Overeating (David A. Kessler, MD); The Female Brain (Louann Brizendine, MD) ...
- Missio Dei - Following Jesus into the world: The end of overeating
- This evening I finished a fantastic book by Dr. David Kessler called "The End of Overeating". Dr. Kessler is the former head of the Food and Drug Administration and like so many of us a "compulsive overeater". ...
- paris breakfasts: The End of Overeating
- The End of Overeating. Did you overeat during Thanksgiving? Who didn't? Do we stuff the turkey as a dress rehearsal for what's going to occur 'a table ? I was planning to post this tomorrow, but when I saw. French Word of the Day ...
Wanna borrow this book when I'm done?
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- AdrienneJenkins AdrienneJenkins Jul 31, 2009 @ 3:35 pm
- Definitely on my To Read List
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- BigGirlBlue BigGirlBlue Jul 31, 2009 @ 3:09 am
- Sounds interesting. Congratulations on making it to week 7!
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- flighty02 flighty02 Jul 29, 2009 @ 4:11 am
- Sounds interesting, I should really read this one!
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- bdkz bdkz Jul 28, 2009 @ 2:17 pm
- I really want to read this book.
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- WhiteOak50 WhiteOak50 Jul 26, 2009 @ 8:12 pm
- Very nice lens!
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- stargazer00 stargazer00 Jul 26, 2009 @ 7:02 pm
- This book looks really good. Trying to cut those bad things out of our diet or at least cut down on them. Nice work!
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Reply
- Frankster Frankster Jul 26, 2009 @ 3:22 pm
- A book that most of us need for sure. I just heard that the average American eats their weight in sugar every year! Bear hugs, Frankie
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Reply
- rms rms Jul 26, 2009 @ 10:58 am
- Great choice!
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Postscript of utmost importance
If you buy any of the books recommended above, this page automatically makes a donation to the incredible nonprofit, ASPCA, a cause formed to alleviate the injustices animals face and the fight to battle cruelty.Whether it's saving a pet who has been accidentally poisoned, fighting to pass humane laws, rescuing animals from abuse or sharing resources with shelters across the country, this page will work toward the day in which no animal will live in pain or fear.
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