The FREE debate

Tribes: We Need You to Lead Us by Seth Godin

A tribe is any group of people, large or small, wh more...3 points

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes t...3 points

Outliers: The Story of Success by Malcolm Gladwell

In this stunning new book, Malcolm Gladwell takes more...1 point

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he e...1 point

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin

The man Business Week calls "the ultimate en more...1 point

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Inter...1 point

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin

The old saying is wrong-winners do quit, and quitt more...1 point

The old saying is wrong-winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try. According....1 point

Free: The Future of a Radical Price by Chris Anderson

The New York Times bestselling author heralds the more...1 point

The New York Times bestselling author heralds the future of business in Free. In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a busine...1 point

Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson

The New York Times bestseller that introduced the more...1 point

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tai...1 point

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

In his #1 bestseller The Tipping Point, Malcolm Gl more...0 points

In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the differen...0 points

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

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Unleashing the Ideavirus by Seth Godin

The book that sparked a marketing revolution. &quo more...0 points

The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, r...0 points

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

You're either a Purple Cow or you're not. You're e more...0 points

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, t...0 points

Free Prize Inside: How to Make a Purple Cow by Seth Godin

How to find the Â"soft innovationÂ" th more...0 points

How to find the Â"soft innovationÂ" that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth GodinÂ's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply donÂ't work anymore. The best way to sell anything these days is through word of mouthÂ-and the only real way to get word of mouth is to create so...0 points

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin

More provocative business thinking from the bestse more...0 points

More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected t...0 points

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

Every marketer tells a story. And if they do it ri more...0 points

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want t...0 points