How the Great IM Myth Report Can Help Your Online Business
The Great IM Myth report is a free, 44-page report written by Internet marketing (IM) expert Russell Brunson. Don't assume that because the report's free it's just a puffed-up ad for some product. This report is filled with specific, proven-effective business development strategies that just don't get talked about on the IM forums and blogs.
So, what's the myth he's talking about, anyway? When you first read the title, it sounds like he's blowing off Internet marketing as a myth -- suggesting you can't really market much of anything online. Well, that's only half right. The myth, according to Brunson, is that it's possible to grow your business to its full potential using only online marketing. He laments the way many owners of online businesses get so involved in IM, they forget about offline marketing. They build their business with blinders on, completely unaware of the huge potential they're missing out on.
What Brunson is suggesting is marketing your online business offline. Now, if you think you don't have the cash to invest in offline campaigns, read a little further down in this article. Brunson's report reveals some ingenious ways to get around that problem.
The tips Brunson offers aren't just theory; they've been tested more than once. The spark for the Great IM Myth came about when Brunson met with a young man who pulled in a million dollars in only 2 years by selling a $60 product. During a 6-hour interview, Brunson learned all the secrets of this young man's success.
Then he struck out on his own to test these techniques and, sure enough, his business tripled within a year (including sales of some big ticket items with high profit margins), he hired on nine new employees, and even started a call center. These techniques can do for you what they did for these two business people.
Reach more customers for less money
The report offers seven steps to "IM proof" your business. Step #2 is about using customer-financed offline tactics. With the strategies Brunson outlines here, you'll not only be able to reach more people than you ever could through the Internet alone, but you'll be able to do it with no out-of-pocket expense.
Improve your advertising to draw more customers
The report offers tips for learning copywriting and smart tricks for making sure your potential customers really pay attention to your ads. Again, these aren't vague theories, but specific actions you can easily duplicate.
Get buyers, not just browsers
Some of the most important information the report provides is how you can make sure your marketing to buyers, not just tire-kickers. So many new Internet marketers get all wrapped up in building traffic only to be disappointed when the sales don't come in. Avoid this by learning how to direct your energies towards people who'll buy.
Learn strategies the IM gurus won't teach you
Even if you're already an expert in Internet marketing, you'll get at least a few valuable new ideas from the Great IM Myth report. After all, the whole point of this report is to show you how to implement strategies that are going right over the heads of even the big-name gurus.
Although the title of the Great IM Myth may be a little confusing, the report contains some excellent ideas anyone who's serious about building a real business should be aware of.
So, what's the myth he's talking about, anyway? When you first read the title, it sounds like he's blowing off Internet marketing as a myth -- suggesting you can't really market much of anything online. Well, that's only half right. The myth, according to Brunson, is that it's possible to grow your business to its full potential using only online marketing. He laments the way many owners of online businesses get so involved in IM, they forget about offline marketing. They build their business with blinders on, completely unaware of the huge potential they're missing out on.
What Brunson is suggesting is marketing your online business offline. Now, if you think you don't have the cash to invest in offline campaigns, read a little further down in this article. Brunson's report reveals some ingenious ways to get around that problem.
The tips Brunson offers aren't just theory; they've been tested more than once. The spark for the Great IM Myth came about when Brunson met with a young man who pulled in a million dollars in only 2 years by selling a $60 product. During a 6-hour interview, Brunson learned all the secrets of this young man's success.
Then he struck out on his own to test these techniques and, sure enough, his business tripled within a year (including sales of some big ticket items with high profit margins), he hired on nine new employees, and even started a call center. These techniques can do for you what they did for these two business people.
Reach more customers for less money
The report offers seven steps to "IM proof" your business. Step #2 is about using customer-financed offline tactics. With the strategies Brunson outlines here, you'll not only be able to reach more people than you ever could through the Internet alone, but you'll be able to do it with no out-of-pocket expense.
Improve your advertising to draw more customers
The report offers tips for learning copywriting and smart tricks for making sure your potential customers really pay attention to your ads. Again, these aren't vague theories, but specific actions you can easily duplicate.
Get buyers, not just browsers
Some of the most important information the report provides is how you can make sure your marketing to buyers, not just tire-kickers. So many new Internet marketers get all wrapped up in building traffic only to be disappointed when the sales don't come in. Avoid this by learning how to direct your energies towards people who'll buy.
Learn strategies the IM gurus won't teach you
Even if you're already an expert in Internet marketing, you'll get at least a few valuable new ideas from the Great IM Myth report. After all, the whole point of this report is to show you how to implement strategies that are going right over the heads of even the big-name gurus.
Although the title of the Great IM Myth may be a little confusing, the report contains some excellent ideas anyone who's serious about building a real business should be aware of.
What Makes the Great IM Myth Report Unique?
There are literally hundreds if not thousands of Internet marketing (IM) reports floating around out there. No one has time to read them all, but here are a few reasons to consider investing your time in reading the Great IM Myth.
Unique ideas
If you've been getting your marketing tips from IM forums, blogs, and newsletters, the Great IM Myth will set your head buzzing with new ideas. If you're already experienced in offline marketing, this report will help you effectively bridge the gap between your on and offline strategies.
Real World Experience
Many business experts write about theories in economics, psychology and sociology, but few actually go out on the front lines and implements the methods they think up. Russell Brunson is different. Using his own business as a "guinea pig," he invested a tremendous amount of time and energy to test out and fine-tune the ideas he picked up from another successful businessman.
A bridge between online and offline marketing
The Internet has developed so fast that it's left a serious gap offline and online marketing. What works online doesn't translate offline and vice versa. Brunson has taken a number of offline marketing strategies and tweaked and finessed them until he was able to build a smooth path from offline ads to online income.
Strategies for serious business people
Ever stop by an IM forum, see people getting excited about making $100 a week and think "And these are business people?" Then the Great IM Myth was written for people like you. It is possible to run a serious business online (unless you don't consider Amazon.com and Agora.com serious) but not, as the myth goes, by using only online resources.
Resource list
This is another bonus of Brunson's having tested his strategies in the real world. At the end of the report, you get a list that includes full contact information of the vendors and resources that have helped him get where he is now. Don't waste time searching and testing when you can go straight to the best ones.
Unadvertised bonuses
When you sign up to receive your free copy of the Great IM Myth, you'll get access to a number of genuinely valuable bonuses. Maybe even more valuable than the bonuses themselves, though, is the insight you get from seeing how Brunson offers these bonuses. It's a living example of how to implement some of the strategies the report teaches.
It seems like a lot of the free reports out there are nothing but ads for the authors' own products. They give you some vague ideas then ask you to buy their ebook so you can learn how to actually put those ideas into practice. Now, Brunson's no fool and he does make mention of his own products in this report, but the information he provides is detailed and complete enough that you can get started using it without having to buy anything else. More importantly, it's information you'll be hard-pressed to find at any IM site.
Unique ideas
If you've been getting your marketing tips from IM forums, blogs, and newsletters, the Great IM Myth will set your head buzzing with new ideas. If you're already experienced in offline marketing, this report will help you effectively bridge the gap between your on and offline strategies.
Real World Experience
Many business experts write about theories in economics, psychology and sociology, but few actually go out on the front lines and implements the methods they think up. Russell Brunson is different. Using his own business as a "guinea pig," he invested a tremendous amount of time and energy to test out and fine-tune the ideas he picked up from another successful businessman.
A bridge between online and offline marketing
The Internet has developed so fast that it's left a serious gap offline and online marketing. What works online doesn't translate offline and vice versa. Brunson has taken a number of offline marketing strategies and tweaked and finessed them until he was able to build a smooth path from offline ads to online income.
Strategies for serious business people
Ever stop by an IM forum, see people getting excited about making $100 a week and think "And these are business people?" Then the Great IM Myth was written for people like you. It is possible to run a serious business online (unless you don't consider Amazon.com and Agora.com serious) but not, as the myth goes, by using only online resources.
Resource list
This is another bonus of Brunson's having tested his strategies in the real world. At the end of the report, you get a list that includes full contact information of the vendors and resources that have helped him get where he is now. Don't waste time searching and testing when you can go straight to the best ones.
Unadvertised bonuses
When you sign up to receive your free copy of the Great IM Myth, you'll get access to a number of genuinely valuable bonuses. Maybe even more valuable than the bonuses themselves, though, is the insight you get from seeing how Brunson offers these bonuses. It's a living example of how to implement some of the strategies the report teaches.
It seems like a lot of the free reports out there are nothing but ads for the authors' own products. They give you some vague ideas then ask you to buy their ebook so you can learn how to actually put those ideas into practice. Now, Brunson's no fool and he does make mention of his own products in this report, but the information he provides is detailed and complete enough that you can get started using it without having to buy anything else. More importantly, it's information you'll be hard-pressed to find at any IM site.
Contents at a Glance
Great IM Myth Report: budget advertising that really works
In the Great IM Myth report, Russell Brunson explains how he used some very basic offline marketing techniques to triple his business with even less effort than online marketing alone required.
The key is what Brunson calls "customer financed offline tactics." Yes, you read that right. He teaches you how to get the customer to pay to receive your advertisement. Of course, you still have to provide your prospects with something of value along with your advertising message.
As effective as these strategies can be, though, it's worth taking the time to do that. Here are some of the strategies he teaches.
Direct mail
Mailing lists can cost thousands of dollars and you can run up even bigger bills in printing and shipping costs. But you can avoid that. The Great IM Myth Report will teach you how to use direct mail with no out-of-pocket expense and show you specific ways to make sure your mail gets read.
Call centers
Selling big ticket items with high profit margins can bring you serious income. Selling these through a Web site is hard, though. It's much easier when you can talk directly with the prospect. That's why Brunson uses call centers. He'll explain how you can, too, for no up-front cost.
Free outsourcing
Let's face it, you can't run a serious business all by yourself. Since hiring employees is expensive, many small-time marketers look for cheap outsourcing opportunities. Imagine, though, how much more you could accomplish if you knew where to get free outsourcing?
Don't think just because you don't have a huge budget you can't use the same marketing methods big businesses do. The Great IM Myth report shows you how to get the advantages of some of the most effective offline marketing strategies no matter what your budget.
The key is what Brunson calls "customer financed offline tactics." Yes, you read that right. He teaches you how to get the customer to pay to receive your advertisement. Of course, you still have to provide your prospects with something of value along with your advertising message.
As effective as these strategies can be, though, it's worth taking the time to do that. Here are some of the strategies he teaches.
Direct mail
Mailing lists can cost thousands of dollars and you can run up even bigger bills in printing and shipping costs. But you can avoid that. The Great IM Myth Report will teach you how to use direct mail with no out-of-pocket expense and show you specific ways to make sure your mail gets read.
Call centers
Selling big ticket items with high profit margins can bring you serious income. Selling these through a Web site is hard, though. It's much easier when you can talk directly with the prospect. That's why Brunson uses call centers. He'll explain how you can, too, for no up-front cost.
Free outsourcing
Let's face it, you can't run a serious business all by yourself. Since hiring employees is expensive, many small-time marketers look for cheap outsourcing opportunities. Imagine, though, how much more you could accomplish if you knew where to get free outsourcing?
Don't think just because you don't have a huge budget you can't use the same marketing methods big businesses do. The Great IM Myth report shows you how to get the advantages of some of the most effective offline marketing strategies no matter what your budget.
Awesome Great IM Myth Pics
How to Get Even More From Great IM Myth
Although the Great IM Myth is primarily about offline marketing strategies, there's a lot you can pick up by taking a close look at how the author, Russell Brunson designed his own site. It provides an excellent real-life example how to implement some of his tips.
First, you sign up for the free report. Then you're taken to another squeeze page with a one time offer (OTO) for a CD recording of Brunson's talk with his mentor. If you choose to buy the CD, you're also joining his mailing list for the DotComSecrets Insider Journal and DVD of the month for a monthly fee.
If you opt-out, you're taken to the download link for the Great IM Myth report along with a chance to become an affiliate. Affiliates get several pre-written autoresponder messages, forum signature samples, and a huge list of marketing forums where they can use those sigs.
Next, you're offered three unadvertised bonuses:
Bonus #1 is a free web site, blog, and squeeze page generator. The script you're offered is free, but in order to get it, you'll need to sign up with the selected hosting plan, which isn't free.
Bonus #2 is a free product from Dan Kennedy for which you pay only shipping. Again, you'll also be joining his membership program for a monthly fee.
Bonus #3 is a pack of two Mike Filsaime products, one highly popular and high priced, for a package discount.
Can you see what Brunson's doing here? He's bound and determined to make a sale. Once you read the Great IM Myth report, you'll be better able to see how all this fits together.
First, you sign up for the free report. Then you're taken to another squeeze page with a one time offer (OTO) for a CD recording of Brunson's talk with his mentor. If you choose to buy the CD, you're also joining his mailing list for the DotComSecrets Insider Journal and DVD of the month for a monthly fee.
If you opt-out, you're taken to the download link for the Great IM Myth report along with a chance to become an affiliate. Affiliates get several pre-written autoresponder messages, forum signature samples, and a huge list of marketing forums where they can use those sigs.
Next, you're offered three unadvertised bonuses:
Bonus #1 is a free web site, blog, and squeeze page generator. The script you're offered is free, but in order to get it, you'll need to sign up with the selected hosting plan, which isn't free.
Bonus #2 is a free product from Dan Kennedy for which you pay only shipping. Again, you'll also be joining his membership program for a monthly fee.
Bonus #3 is a pack of two Mike Filsaime products, one highly popular and high priced, for a package discount.
Can you see what Brunson's doing here? He's bound and determined to make a sale. Once you read the Great IM Myth report, you'll be better able to see how all this fits together.
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David wrote
Nice Lens. Thanks for the info on the Great IM Myth!
Posted June 30, 2008
THE BEST MLM BOOK I'VE READ IN YEARS!!!
I've been in MLM/Internet Marketing for over 10 years, read a lot of books, heard a lot of tapes and been to a lot of seminars.
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The "Magnetic Sposoring" book shatters a lot of the "traditional" teachings of MLM, and it does it for good reason. Then it teaches you what works in the REAL WORLD.
If you're only going to read one book this year, I recommend this one.
by www-AaronOrtega-net
Aaron Ortega (of AaronOrtega.net) is an Internet Marketer / Entrepreneur.
Today, he promotes multiple streams of automated income such as MyWorldP... (more)
Today, he promotes multiple streams of automated income such as MyWorldP... (more)
