The Importance of Analyzing Website Traffic

Seo Made Easy

If you're anything like me, you've probably created a brand new website, Submitted it to a few search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling.

After a couple of weeks go by and only a few stray people show up at your website, you decide to try and "optimize" your website around your main keyword in hopes that you just might rank well in 1 of the millions of search engines. Another couple of weeks go by and still no luck.

At this point you probably give up and decide to either build another website around a different target market or just lose all hope and quit. Well, news flash, as you've probably figured out by now, this is not the way to go about doing things.

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These figures are the most correct measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your web-site is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors one time they come to your web-site to exactly gauge the effectiveness of your site.

About Blogging & Traffic

A few years ago, I was browsing the internet and began to see more and more references to blogs and blogging. After a bit of additional investigation, I discovered exactly what a blog was and how to build one for myself. After some more research, I learned about ways to possibly profit from the creation and maintenance of a blog. Google Adsense, for instance, seemed to hold real possibility for revenue production.

It was an exciting idea. I could create and easily maintain a dynamic web site on the subject of my choice and make some money at the same time! I dove in headfirst.

I enjoyed writing in the blog and tweaking with its layout. In time, I was sure, the blog would "take off" and earnings would start to compile. I was wrong.

I had everything: good content, a popular topic and well-placed advertising. Nothing was happening. The reason: few visitors.
Even after adopting some of the frequently recommended methods of generating content, my blog was still only producing a few cents a day--on its best days!

I abandoned my blog. Over the next several months, I would occasionally return to my research on blogging and money making. I kept noticing articles about those making real money with blogs and Adsense. My first experience had been a failure, but I was beginning to learn why.

I compiled my research, went through it carefully, and devised a plan of action for a new blog. Within thirty days of the blog's launch, I earned my first Adsense check. One month later, my check was for over four hundred dollars! Since then, I have added a few more blogs to my personal "network" and continue to post consistent earnings.

What was the difference between my first failed experiment and my subsequent success? The content was not better. In fact, I think my original blog was probably a better read. The design was only marginally better. The difference was traffic. I had found a way to create blogs that attract visitors.

There is often a great misconception about what is often known as "hits" and what is effective, quality traffic to your site. Hits basically means the number of information requests received by the server. In the event you think about the fact that a hit can basically equate to the number
of graphics per page, you will get an idea of how overblown the idea of hits can be.

For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in point of fact they are speaking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your web-site traffic.

The more visitors that come to your web-site, the more correct your interpretation will become. The greater the traffic is to your web-site, the more exact your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The objective is to make use of the web traffic statistics to figure out how well or how poorly your site is working for your visitors. way to choose this is to find out how long on average your visitors spend on your site. If the time spent is comparatively brief, it usually indicates an underlying issue. Then the challenge is to figure out what that issue is.

Khoa Bui,NOOK Book (eBook), English-language edition,Pub by Entrepreneur Press

The problem could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit quickly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific issues, and after you fix those issues, continue to make use of time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you select effective and ineffective areas of your website. In the event you have a page that you think is important, but visitors are exiting it quickly, that page needs attention. You could, for example, think about improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Web promotion campaign.

If, on the other hand, you notice that visitors are spending plenty of time on pages that you think are less important, you might think about moving some of your sales copy and promotion focus to that particular page.

Your website without a doubt has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit quickly. However, not every visitor to your site is going to find exactly what he or he is looking for, so statistics may show you lots of different exit
pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the issue is. One time you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site in lieu of exiting at the wrong page.

Master Search AdvertisingWhether they "Google" "Yahoo" or even "Bing," millions of potential customers are searching within your business category-wouldn't you like to capture their business?Search engine optimization expert Jon Rognerud cuts through the confusion surrounding search engine optimization and delivers a step-by-step plan to gaining greater visibility, drastically boosting website traffic, and multiplying sales numbers.

Learn how to create a search-friendly website and employ a powerhouse SEO marketing plan using proven tools and tactics including keyword research, link building, local search, social media and more!Learn how to: Create an attractive website with SEO-enriched content Choose the right keywords and create an effective seed list Use effective tools to identify and attract quality traffic Safeguard your site from becoming spam Use cutting-edge tactics to gain local exposure and land on page 1 of Google Create relationships with other sites through linking Use social media tools to create targeted traffic Turn traffic into sales "Rognerud is a Master in search engine optimization and internet marketing.

The tips and suggestions that he offers in his book are easy to understand and to implement even for the novice. He also offers many other powerful strategies that even an old pro like me finds insightful. Ultimate Guide to Search Engine Optimization is one of the few books that I recommend to students at our SEO Workshops." - Radar by Roy Reyer, Certified Advanced SEO - Search Engine Academy,www.SEOtrainingSW.comJon Rognerud owns and runs chaosmap.com, a search marketing firm focusing on SEO, SMM, PPC, client strategy and implementation. He is a technologist with more than 20 years in the industry.

His depth of experience includes owning an SEO development company, designing online database web applications and search systems, one of which was licensed to Expedia/Microsoft, and running internal business solutions at Overture/Yahoo.Jon Rognerud is a recognized authority on SEO who has spent more than 20 years creating and managing web marketing projects, incuding positions at online giant Yahoo!/Overture. He is the founder of a top search marketing company and works to deliver SEO, PPC, Social Media solutions and consulting to mid-sized businesses.

After you have analyzed your visitor statistics, it is time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.

However, in case you discover a large number of visitors are being directed - or ought to I say misdirected - to your site by a particular keyword or phrase, that keyword demands alteration. Keywords are vital to bringing quality visitors to your site who are prepared to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.

Finally, in case you notice that users are finding your web-site by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a positive sign of burgeoning success.