Product Launch Formulas

Last month was crazy... my inbox was STUFFED with all kinds of promotions for those big MEGA-LAUNCHES.

I'm sure all those guys made a million bucks with their launch.

But the thing I keep wondering is what happens to the little guy? Can just plain regular folks win with those kinds of launches?

Well I just saw a short video that gives the FINAL
answer on that question. And I have to admit, I found it really shocking.

I mean a guy with a crazy obscure niche going from the food stamps line to a six figure income?

Go watch the video now:

www.productlaunchformula.com

But before you go... one more thing: you don't need to enter your email address to see the video - it's
completely free. But MAKE SURE that you do enter your email address anyway... the follow up "case study" is going to be even better than this first video.

www.productlaunchformula.com

best regards,

P.S. Food stamps to six figures is cool... but that's just one of the amazing non-guru case studies in the video. How about a list to 312 people that generates way more than five figures?

Not going to sugar coat this... signing up for the current version of Product Launch Formula will cost you $1997! You can pay that in one lump sum, or you can pay a little more and spread he payments over 6 months. But, that's the bottom line.

That price has not changed in years. But, the value you get for it has definitely increased. You get the launch formula training, plus a full list building course, plus a full product creation course, plus a bunch of cool extras. If you are ready to take action, the cost will be repaid quickly by your increased profits.

Now, you can get the core training cheaper - if you hunt around and find a used copy of the original course. I've seen copies turn up for $300-$500 on these used market (that's why the current course isn't shipped on DVD anymore.) Beware of bootleggers and scammers. They know this is still powerful information and that people want it badly. Stick with retailers like Amazon so you have a way to get your money back if scammed.

You lose a lot up you buy the used copy. You don't get the extra courses on list building and product creation. You won't have access to support and live training events. And, you won't have the latest updates on using web 2.0 resources in your launch. The core info is still great, but you will have to adapt it to add things like Twitter and Facebook into your launch sequences.

So, $1997 is the price if you want the best and most current info available and you can save a few bucks if you are prepared to settle for slightly outdated information and get a used copy of the original course.

CHECK THIS OUT... It's like getting the The Poor Man's Product Launch Formula and saving $1997 in the process!

At the heart of it, a Hollywood movie release is nothing more than a product launch sequence for an information product - a feature film!

The launch sequence used by big Hollywood distributors is very well honed and nearly every film goes through the same basic process.

Months before a movie hits the theaters, a carefully orchestrated promotional sequence begins. It is designed to capture your attention, make you curious about the movie and then build your desire to see the film to the point where you rush out on opening weekend to be the first person to see it.

This sequence includes behind the scenes documentaries, trailers, magazine articles, tv commercials, websites, games, product tie-ins and other cross-promotions, newspaper ads, movie reviews, advanced screenings and star-studded premieres, talk show appearances, and more.

After opening weekend (launch day) the publicity about weekend box office returns begins and the discussion about which movies are popular begins. Audience reviews start building up and new trailers and ads are created using quotes from reviews and clips of audience members praising the film.

Later, a smaller segment of the total films released gets talked about during the run-up to the various award shows and the winners usually see special engagement re-releases in the theaters.

Along the way, the movie marketers are capturing our interest, building our desire, helping us bond with the actors, and leading us to feel a sense of urgency for seeing the film before it leaves the theaters.

The process isn't always a huge success, but even a failed movie launch often draws box office sales of $40-50 million. That dwarfs all but the biggest launches in the Internet Marketing world.

The problem with movies is it costs a fortune to produce them, distribute them, and promote them. So, $150 million in box office sales could be a net loss.

Internet marketers have much lower production, distribution, and advertising costs so can turn a profit with much smaller revenues.

But, moviemakers are playing by the same product launch elements that are available to anyone marketing products and we can model their methods.

There are many tactics and techniques employed during a product launch, but they can all be organized around these basic elements of a product launch:

• Build Awareness for your product


• Create Desire for your product


• Establish A Trust Bond with your audience


• Show Proof your product works as claimed


• Establish Value of your product


• Build Urgency to compel immediate action to purchase

Learn more about running a product launch...

Jeff Walker has finally made if official, Product Launch Formula 2.0 goes on sale on 2pm EST Thursday, March 27, 2008. With people like Frank Kern, John Reese, Mike Filsaime, and Eben Pagan promoting it, Product Launch Formula 2.0 is pretty much guaranteed to sell out in hours - possibly minutes. That's what these guys do.

If you haven't see the free content that Jeff has published, check out Product Launch Formula 2.0 and sign up for the free stuff. The Product Launch Blueprint videos are really amazing (you have to sign up to get access to these) and he outlines an amazing amount of detailed content from the course.

The videos are available for download for later reference. They are sitting on my harddrive already.

Jeff Walker is about to drop a huge free gift on the Internet Marketing world. As part of his promotional campaign for Product Launch Formula 2.0 he is GIVING AWAY his Product Launch Blueprint.

If you visit the launch site you can watch the latest product launch secrets video where he talks with Eben Pagan and Frank Kern for 75 minutes about their recent launches and goes over the steps that made them successful. This is some solid content.

But, if you want the free Product Launch Blueprint you're going to have to give up your name and email address and get on his launch marketing list.

Don't worry, Jeff isn't bombarding people with emails and what he does send is worth more than most paid products.

Check out the latest Product Launch Formula Video and then sign up to get the Product Launch Blueprint for free.

This is crazy...

Last week, I sent you a link to Jeff Walker's newest video about product launches...

You saw that, right?

www.productlaunchformula.com

I certainly hope so, because he just released a new video, and this video blows this thing wide open.

John went from food stamps to six figures using a brand new product launch method called the Horizontal Helix.

Yeah, I know. Sounds kinda techy. But then I watched the video. And I gotta tell you... this whole thing is as far from techy as it gets.

In fact, it's so freakin' simple, you'll smack yourself on the forehead because you didn't think of it first.

Go check it out now - it's free and you don't even need to give your email or anything...

www.productlaunchformula.com

IMPORTANT: like I said above - you don't have to enter your email or anything... but I think you're crazy if you don't go ahead and subscribe on that page. Because there's a super-ninja part 2 of the video that you don't want to miss.

Here's the link again:

www.productlaunchformula.com

best regards,

P.S. I love this case study, because it shows that the "little guy" can still crush it using simple product launch strategies.

And what's even more sweet about this video is that you can take this same strategy and use it in your own niche.

Don't miss it:

www.productlaunchformula.com

Product Launch Formula 2.0 is going to be different than the 1.0 version in more ways than one. In addition to expanding the material, Jeff has decided to offer the course online rather than dump a box of books and DVD's on your doorstep.

Expect the course to operate in a very similar fashion to Frank Kern's recent Mass Control course - several modules delivered over a number of weeks with conference calls for Q&A.

The expected price is also similar to the Mass Control course's price tag of $1997.

The Product Launch Formula 2.0 launch is also sure to include plenty of bonus materials as well, so visit the Product Launch Formula 2.0 website and join the launch mailing list for more details.