Marketing Strategy for the Work-At-Home Mom Real Estate Agent
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The WAHM Agent: Marketing Strategy Book
Are you a busy mom juggling real estate and family? Learn how you can market yourself in your everyday Mommy life and grow your real estate business!!
Marketing Strategy for the Real Estate Agent Mommy
Because Moms have a lot going on!
Whether you are a new real estate agent, or a new mommy, you're bound to need some direction when working your real estate business.And that direction comes in the form of The WAHM Agent: Marketing Strategy for the Work-At-Home Mom Real Estate Agent! This book gives you all the tips you need to market your business and build your client base...and all from the perspective of a fellow mommy agent!!
My name is Tina McAllister and I am a licensed real estate agent in the state of Arizona. I got into real estate before marriage. Before a baby. So I know the advantages that a single professional with no family responsibilities has when building a real estate business. And I had to find ways to keep working my real estate biz while still keeping up with baby and wife responsibilities!
In my book, The WAHM Agent: Marketing Strategy for the Work-At-Home Mom Real Estate Agent I've written all about how you can grow your business and find clients...and many of these marketing tips can be implemented just by living your everyday mommy life and raising your kids!!
"The emphasis in Tina's ebooks is placed on managing life while building a successful business."
Favorite Real Estate Marketing Methods
(I'm talking the old school stuff...not the cool mommy marketing tips in the book)
You've seen and heard and maybe read all about the "tried and true" marketing methods used by real estate professionals. And some of them are "tried and true" for a reason. And some are just plain stale.
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The Inexpensive Handout
No money for the pricey promotional pens, magnets and squeezy balls? No worries! You can still create your own handouts, chock full of information!
Create flyers with everything from comps for an area, home maintenance tips, decorating tips, local events and more! Prospects LOVE useful information!
You need a logo for your real estate business!
And you need it to be professionally designed!
A professional logo can go a long way in branding your real estate business. Don't try to crank something out yourself.Seriously. You need a professional. And it won't cost you an arm and a leg to get that professional.
In The WAHM Agent: Marketing Strategy for the Work-At-Home Mom Real Estate Agent you will learn all about how to find a graphic designer and why it's so important. You'll even see samples of logos I had designed...and the story of how I finally came to have a logo designed that I absolutely fell in love with!
My AZTina logo...love it!!
Promotional Items for Real Estate Agents
We all like little goodies to hand out!!
The WAHM Agent: Marketing Strategy for the Work-At-Home Mom Real Estate Agent has a chapter on promotional items...whether you need them and how to break down the REAL cost of these handouts...
Want to see your options? Here are a few sites to look at:
Want to see your options? Here are a few sites to look at:
- ePromos
- Cool house-shaped promotional items for sale
- National Pen
- You'll find more than pens at this site!
- Superior Promos
- Tons of promotional items to choose from
- CafePress
- Low-cost promotional item alternatives
- VistaPrint
- Another low-cost alternative for promotional items
A Promo Item Guaranteed to be a Keeper!!
If you have the money, think about buying some data sticks (flash drives) with your logo and contact information.
At the end of a transaction, you can scan all the transaction documents into a pdf file and then place the file on the data stick. Give it to your clients and they will never lose it!
"Tina has put together a really cool marketing blueprint that is very easy to follow!"
Yes, marketing as a work at home mom in real estate can be fun!
How about a little networking with your kids?
Guess what? Real Estate is not a solitary business. Sure, you may work on MLS searches alone. Or update your website. But for the most part, in order to build your business, you need to find clients. And to find clients, as a mom, you have a significant advantage!!!In my book, The WAHM Agent: Marketing Strategy for the Work-At-Home Mom Real Estate Agent, you will learn how to find clients in everyday mommy life.
How does taking the kids to the Mall sound? You can take your children to the play area and chat up parents and grandparents, making important connections and passing along your business card and perhaps a promotional item.
How about going to the park to play for an afternoon? Yep, it's still a networking opportunity!!
The WAHM Agent: Marketing Strategy for the Work-At-Home Mom Real Estate Agent will explain how you can build your client base just by being yourself.
Because networking doesn't have to be some stuffy, get all dressed up, nerve-wracking situation!
Make Marketing a Family Affair!
Marketing shouldn't be a solo activity. Get help from your partner. Get help from your kids! Use their artwork in your marketing materials. Have your teenager help you with graphic design. Get everyone involved and build a "family brand" for your real estate business.
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"A seasoned professional with an advanced business degree, Tina gives step-by-step marketing advice."
More Stuff You Can Find in my Marketing Strategy Ebook for Work At Home Mom Real Estate Agents
There's plenty of bang for your buck!!
What else can you find in The WAHM Agent: Marketing Strategy for the Work-At-Home Mom Real Estate Agent book?
Oh, lots of stuff!!
Oh, lots of stuff!!
- How to find clients in everyday life and never leaving your comfort zone (if you don't want to, that is)
- How to network through your extended family and neighbors
- Pros and cons of joining networking groups
- How to design a business card that is eye-catching and trumps your peers' cards
- What to think about when you develop your online presence
- How to update the traditional farming method and make it work for you
- How to team up with other professionals to save money on marketing
- How to use your passions in life to spread the word about your real estate business
- Marketing plan worksheets
- Example marketing materials used in my real estate business
Got some marketing tips to share with other real estate agents?
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Reply
- Linblair Linblair Oct 29, 2008 @ 11:00 pm
- I love how you have it all covered with your 3 lenses! Excellent info and super layouts!
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Reply
- TinaMcAllister TinaMcAllister Sep 30, 2008 @ 3:32 pm
- Hey Ashwin - I just used basic html codes in the text modules. If you need more details about that, just let me know!
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Reply
- Ashwin Ashwin Sep 25, 2008 @ 11:58 pm
- Hey, Great lens. How do you manage to do these little things with HTML?
A book for pennies a page?? YES!!!
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Writer, editor, wife, mommy (is that in order of importance or not??) I work from home as a ghostwriter (aka I write the goods and my client gets the... (more)
