He is the author of "THE GOAL", an underground best seller that utilizes a non-traditional approach to convey important business information--it is a business textbook written in novel form, disguised as a love story. The ideas illustrated in "THE GOAL" underscore Dr. Goldratt's Theory of Constraints, an overall framework for helping businesses determine:
· What to change---what is the leverage point
· What to change to---what are the simple, practical solutions
· How to cause the change---overcoming the inherent resistance to change.
Dr. Goldratt, founder of the Avraham Y. Goldratt Institute, is an internationally recognized leader in the development of new business management philosophies and systems. He has become a sought-after educator by many of the world's largest corporations, including General Motors, Procter & Gamble, AT&T, NV Philips and Boeing.
Editorial Reviews
In this intriguing, readable business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employeesi n the struggle involve the reader; and thankfully the authors' economic models, including a game with match sticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.
Copyright 1986 Reed Business Information, Inc. --
From Library Journal
Alex Rogo manages a failing manufacturing plant, and his marriage is on shaky ground due to his long work hours. When his district manager tells him that profits must increase or the plant will be closed, Alex realizes he needs help. He turns to Jonah, a former professor, whom Alex discovers is now a management consultant (although Jonah's field is physics). With the help of the enigmatic Jonah and the plant staff, Alex turns the plant around while at the same time abandoning many management principles he previously thought were ironclad. This multivoiced presentation is lively and interesting and offers food for thought for managers in any field. The performances are natural and unaffected, with sound effects to enhance the illusion of reality. Although it is a novel, this title is more appropriate for business collections.
- Melody A. Moxley, Rowan P.L., Salisbury, N.C.
Copyright 1993 Reed Business Information, Inc.
Books by Eliyahu M. Goldratt
by Christian
Technology junkie and closet Barry Manilow fan, Christian's mind is full of useless 80's music trivia and ideas for new entrepreneurial ventures. When...
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