The Butter Group Business and Marketing Books
Ranked #213,613 in Business & Work, #1,503,555 overall
Read, Digest, Implement!
At the Butter Group, we're big readers. This lens is dedicated to sharing the books from our library that we have found helpful in making us better marketers, better business people, and better consultants. Read on and you'll find business books that will change your perspective and help you achieve better results in the business world. And please rate this lens and bookmark it at de.lici.ous (details at the bottom of the page) to help get the word out about these great books!
Contents at a Glance
Indispensible
These are the big guns. The books that have helped make us who we are as marketers, that have taught us more than any others, whose ideas we use every day of the year (except when we're on vacation).
ROI Marketing
The BS stops here. These books are all about marketing techniques that will show measurable returns on investment.
Productivity Hacks (er, Books)
We all need tips and tricks. Here are some books that have helped us enormously with the ever-present problem of... Getting Things Done.
Inspiration
We all need a little... at least.
On Blogging
Some great (and some not-so-great) titles that will help you break in to, learn more about and polish the art and business of blogging - the internet's most powerful medium for getting your message out.
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by thebuttergroup
thebuttergroup
The Butter Group is a creative content agency based in Boulder, Colorado. We help businesses create and communicate powerful messages through highly targeted... more »
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