Created by AllisonSweet (contact me)
Hi, I'm Allison Sweet McLean. I'm a book publicist for Portfolio, the business imprint of Penguin Group USA. I'm starting a series of lenses on all my... (more...)
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So, what's it all about?
The old saying is wrong--winners do quit, and quitters do win.
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.
A New York Times Bestseller... and a whole lot more
Here are just a few of the book's accolades
--New York Times bestseller--BusinessWeek bestseller
--Wall Street Journal bestseller
--Semifinalist-The 800-CEO-READ 2007 Business Book Awards
--Amazon.com's Top 10 Best-Selling Business Books
--Named one of "15 Must-Reads for Tech Pros" by CIO-INSIGHT
--Named one of the "Best Business Books of 2007" by Richard Pachter in the Miami Herald
This is what The Dip looks like...
Seth: the quick (quick) bio
Seth is the author of nine international business bestsellers. He is also the founder and CEO of Squidoo.com, and the most popular marketing blogger in the world.John Moore's silly Q&A with Seth can certainly tell you more!
Just a handful of posts worth reading about The Dip
- Guy Kawasaki and Seth talk about The Dip
- A practical blog for impractical people.
- from "Blue Sky on Mars"
- Blue Sky On Mars Kevin Dangoor on Technology, Business and Everything
- Andy Wibbels on The Dip
- That's it: the alternate title for this book should be The Slog. (That's a good thing!)
Quit or Stick: Tell your story
Tell us about your latest experience with the Dip. Did you stick it out and rededicate yourself to pushing through? Or did you quit and head off in a new, healthier direction?
Quit or Stick?
Fetching blurbs now... please stand byQUIT -- I'm at a deadend
STICK -- I'm working through The Dip
steve866 says:
I'm in a dip with my lenses, but no matter what, I believe in the concept of Squidoo. I will NOT give up, and with the new knowledge from reading a lot of lenses, I will persevere!
Posted April 15, 2008
Susan52 says:
I'm working through a dip - and starting to see the road curve upward at last!
Posted April 15, 2008
Music-Resource says:
I hit dips all the time and it's an ordinary part of the game. I kind of look forward to it because I feel like I get a break and I can sit back and reflect. I get to use the engineering part of my mind and that is quite euphoric. Then I experience new heights shortly thereafter.
Posted February 15, 2008
Christopher_Scott says:
When it came to blogging I had to decide, do I quit or stick?
I chose to stick and it's worked!
Posted January 25, 2008
What's your favorite Seth Godin book?
Seth on Flickr
books
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Meatball Sundae: Is...
Seth Godin
Seth Godin
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Seth Godin
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Seth Godin
Amazing ! Our waiter...
Recent Blog Posts from Google about The Dip
- Seth Godin Knows Marketing... And More
- Tags: avinash kaushik blackberry blogger business book canadian marketing association cma convention...
- The Big Dipper
- I just sped through Seth Godin's book The Dip, which asks you at the end to write down the reasons...
- Does Seth Godin Understand Marketing?
- Entrepreneurship; Purple Cow - Seth Godin; The Dip: The Extraordinary Benefits of Knowing When to Qu...
- Is It Time to Quit?
- Well according to Seth Godin, author of ?The Dip - A Little Book That Teaches You When to Quit (An...
Read the latest on the Sethblog
Better yet, go subscribe!
Fetching RSS feed... please stand byAnd now, of course...
It's time to buy your copy!
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Amazon Price: $10.15 (as of 05/17/2008)
More of Seth's lenses
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Meatball Sundae
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A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like...
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Seth Godin!
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WRITER of bestselling books about marketing. SPEAKER with a unique style and great reputation. ENTREPRENEUR with a track record.
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The Seth Godin Boxed Set
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For a few years, people have been asking me for a DVD. One of those really expensive, really short training video type DVDs that the corporate training department buys. I've resisted, for a number of reasons. I didn't want to try to make a movie and...
