The Long Tail: How Endless Choice Is Creating Unlimited Demand

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The long tail

One of the best books of 2006, "the long tail" explain how and why the digital distribution of contents is changing the way the market works.
...and why and an endless offer is affecting the way we buy and choose things.
Recommended reading!

The Long Tail: How Endless Choice Is Creating Unlimited Demand 

The Long Tail How Endless Choice Is Creating Unlimited Demand

Amazon Price: (as of 12/06/2009)Buy Now

"The best thing about internet marketing, after fried chicken!"

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Love it! Great read.

BookReview says:

Looks like a great book, just featured it in my Squidlit lens

flaminglacer says:

Couldn't agree more - it should be tattooed on the inside of your eyelids

pososto says:

this is a must read for anyone who wants to actually run a successful business online

Sorry, not my cup of tea.

 

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The best line ever:

Endless Choice is creating unlimited demand

Chris Anderson's official site 

don't miss it!

http://www.thelongtail.com/
Chris Anderson's official site

Chris Anderson on Wikipedia 

==Biography==

Before joining Wired in 2001, he worked at The Economist, where he launched their coverage of the Internet. He also has a degree in physics from George Washington University and did research at Los Alamos National Laboratory. He has also worked at the journals Nature and The Scientist.

His newest book, entitled Free, which examines the rise of pricing models which give products and services to customers for free, was released on July 7, 2009, by Hyperion.The Long Tail: My Next Book: "FREE" About Me

Anderson generated controversy for plagiarizing content from the online encyclopedia Wikipedia, among other sources, in Free. Anderson responded to the claim on his The Long Tail blog that there were disagreements between him and the publisher over accurate citation of Wikipedia due to the changing nature of its content. Also on his blog, he took full responsibility for the mistakes and noted that the final version of the printed book still contains the plagiarized passages, but the digital editions of Free will be corrected. The notes to the book will also contain corrections.

Regardless of the controversy, the $26.99 hard copy version of Free! debuted as #12 on the New York Times Best Seller List and was also available for $0.00 and downloaded by close to 300K individuals who wanted to read the book on their e-readers - lending credence to the "freemium" model proposed by the book.

In 2007, Mr. Anderson founded GeekDad, the parenting blog of Wired.com. He acted as the editor until handing the title to Ken Denmead.Dear Malcolm: Why So Threatened? Mr. Anderson now serves as Editor Emeritus of GeekDad.GeekDad

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Postscript of utmost importance 

DonorsChooseIf you buy any of the books recommended above, this page automatically makes a donation to the incredible nonprofit, Donors Choose, which helps provide classrooms and students in need with resources that our public schools often lack.

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