Online Marketing for Women Entrepreneurs: Top CEO Directory, The New US Woman

Our Mission: "When men and women unite across all artificial lines of age, race, economic class, sexual identity, and religion...the consequence is not only empowerment, but a complete societal shift that makes the world more just."

MY GOAL IS INCLUSIVITY

I started out my career as an educator--a high school English teacher, teaching basic grammar and American literature and wearing out many a red pen. I transitioned into wearing a CEO hat as a writer of children's book reviews, editor for a wedding publication, and marketer for Wedding Song Trio. On the weekends, I performed with the trio, and I was in second heaven.

My work in the wedding industry led to an event management position, where I planned wedding and business affairs 200-300+... larger than my Italian family! As my daughters entered college, I left a defined "9-9+" job, and transitioned into marketing and sales which brought back the flexibility I needed to travel to colleges on different trimester and quarterly schedules.I created content for 3 websites, wrote press releases, sold ad space in a wedding publication, designed training manuals, and I noticed a strange trend, one that got under my skin and would not go away...

What was that trend? Business associations were literally locking visitors out from hiring their members with a "password protected" directory! Online sites were no better-- women received no PR support and very little time in the spotlight. (Men were also being locked out from hiring women entrepreneurs, which further contributed to sexism.) None of their "dues" were being used to promote anything but the association! Women were given a sticker for their window, or a plaque for their wall, and the privilege of saying they were a "member."Only those at the top levels of the association were being quoted in papers and given the spotlight.

After I planned both of my daughter's weddings (and I no longer needed my vendor list) I sidestepped into a career that I know will last a lifetime--promoting women and male entrepreneurs. I am determined to create an OPEN directory that puts the SPOTLIGHT on their businesses and provides the consistent PR they need, when they need it!

Each state page will be developed into a state website like The New TN Woman. State websites link entrepreneurship to philanthropic opportunities, for there are too many women near the poverty level in the US. The National site links entrepreneurism to activism, for "women's work" most certainly involves politics.We have to be willing to get our hands dirty, to effect change! And, there's so much to do!

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WHAT YOU GET WITH OTHER "WOMEN'S NETWORKS" IS "PRIVACY" THAT LOSES YOU BUSINESS:

* One list and link in a "password "protected" directory seen by "members only" rather than the entire internet.

* A log-in box as a greeting, which means visitors don't see your business information!

* An index by category that you have to click in and out of each time to see new vendors, which discourages browsing

* No visibility by those "outside the circle," often only board members or highest paying sponsors are featured

* Artificial divides by age, economic status, geography, and religion which limits your territory and realm of influence.

* No ability to be hired by men, for they are "women's only" in focus and have no place on their site for men to shine.

* Visibility only when they buy traffic via PPC and are a "sponsor"; their password protected policy impairs their daily traffic and ranking, so they have to do PPC or they will not be found.

* A large corporate, static site that is focused on dues and membership.

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WHAT YOU RECEIVE WITH THE NEW US WOMAN PREPARES YOU FOR 2020!

* Five links--national and state--that drive traffic to your business daily

* Visibility on Page #1 of Google for keywords: "Women CEO Directory," "Women Entrepreneurs Directory," "Top CEO Directory"

* A one-click and scroll directory so every business is seen...every time someone visits.

* Inclusivity that opens doors for women and men to take their business national and work together for a common cause.

* Men, who are included on our site, promoting products that benefit women and welcome to see our women's directory and hire them!

* An organic link on the first page of Google, which provides about six times the traffic of a sponsored (Adsense) link on the same page. Our site is seen every day, 24-7, without PAYING for traffic.

* A blog powered site which is going to phase out traditional corporate sites (according to all internet trend forcasters and the creator of the web), and replace traditional media by tv, radio and print by 2010.

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ONE FINAL THOUGHT: I am only interested in promoting business that have a plan for philanthropy and a giving spirit. This site is eager to bless you, so you can be a blessing to OTHERS. The New US Woman gives 10% of all it receives (before expenses are deducted) to women's shelters in TN. Please let me know how you are contributing to improve the world, when you join.

Rosanne Ferreri-Feske, CEO
The New US Woman
www.thenewuswoman.com
Twitter: TheNewUSWoman
Facebook: The New US Woman