The Zen of Internet Marketing

All roads lead to Rome. Let me rephrase that. What I meant to say. Is this. Picture a tree! A Bodhi tree. Look upon the Bodhi tree as if it were the "Tree Of Knowledge". And in that tree lives various species of spiders. All with their specialized environments and specific survival needs. My point here is. Some of us look upon the internet as if it were a single foreboding entity. This is not the case. The World Wide Web is one of a multitude of webs that reside in it's host. The "Tree Of Knowledge". Reflecting the highest qualities in human nature and is therefore part of our evolutionary process. Yes. Webs need a home too!

We need to digress for a moment.

Webs, like everything else in nature, respond to their environment. You'll agree that no two webs are the same. The tree itself has it's place in the realm of possibility. Each web, like a well strung harp, plays an individual harmony which the tree responds to. So it goes...

The Internet was created, designed and implemented by us, for us, with good intention in mind. May it remain that way. It is also maintained...continually developed and upgraded by us too. It is a testimony to our imaginative tool making ability.

At present my propositions are these...

. The greatest appeal of the Internet are the elements of community and interaction.

. The Internet fulfills the content on demand need effectively and efficiently. It is perfect for it.

. We choose the content we want and in that is the agreement to participate.

. The Internet is the ideal vehicle for the sharing of multiple media information in digital format, it has no rival, it is a powerful meme spreading tool.

. The Internet is a powerful resource with potential we are just beginning to realize.

. As a powerful resource we can utilize this potential towards our best aims.

a.k.a "The Zen Of Internet Marketing"

At the heart of every success story is a discipline. A process whereby those who proceed according to it. Profit by it! When it comes to building a website or lens that pulls in traffic you need a process. You also need the right knowledge and tools to extract the most from it. A system. SiteBuildIt!'s system is a tried and proven process that produces results. With a level of support that is absolutely 1st Class!

Take confidence in the knowledge that you can build a body of work. That is exactly what I did. I simply claimed my right as a human being to express myself fully. I have no excuses. All the tools are there with the technology in place to support our endeavors. I am not talking about some pushy arrogance that only begets strife...it is a state of mind that is egoless. A state of mind that transcends desire.

This concept is not new. But I can tell you this. Once realized...it takes away all the burden of ambition. Blind ambition is reckless.
It is the notion of primordial human goodness that is the actual appeal.

This fact is of paramount significance. Especially in the paradigm of Internet Marketing. Your success depends upon your authentic presence as a Content Provider. In other words you must gain your visitor's trust!
The way to communicate this trust is to deliver beyond expectation. Simply by being yourself. Your best self! This is what will remind people of the basic goodness within themselves. Also known as alignment.

Now. Some people may say that my proposition is manipulative. I disagree. People are not stupid...they will spot your undoing as sure as the sun shines! It is all about supply on demand. The Sun is always there...supporting life on earth as we know it. It is this sense of consistency that radiates the confidence we are attracted to. Be that dependable. Take the effort to refine your knowledge of your niche. Know the benefits and joy of doing good work. Because fear can not exist in a world empowered by dependable and relevant information. Knowing this...executing the order of business without attachment and simply doing the things that work. By eliminating failure...you will most definitely produce content that will satisfy both you and your target audience. Also known as producing the goods.

Before we set out I would like to note...that I am not going to handle the subject of Site Optimization here. There are other lenses in my LensRoll that tackle that subject...or there is SiteBuildIt! for websites.

Press on shall we?

When I first made the comment. All roads lead to Rome. I was obviously using it for affect. As a device to grab your attention. But in reality there is a great deal of truth in this statement.
Whether on or offline all businesses need access to traffic. Access to prospective customers. As customers are the lifeblood of every business!

But before we proceed I must make myself perfectly clear.

We must accept the fact that even though we may be passionate and knowledgeable about a subject. That this alone is not enough to make of it a profitable business. Some wonderful ideas make excellent reading are often quite informative and useful, and are an excellent form of expression. Like a journal or diary, and as such are a personal indulgence. Now we are presented with a dilemma. A double edged sword. The double edged sword of Business and Pleasure, that cuts through tradition and myth. I assure you that this sword does, in a manner of speaking, exist!

Now. Although the original idea for your niche may on the surface seem lax. Your niche... Your gold... Will be found in a vein somewhere deeper within that original "idea". (Or from somewhere just outside of it.) This makes the discovery of your niche a very personal and exciting one. The niche within a niche. Your theme!

All roads do lead to Rome! Get it? Good...

(Find the gold and the miners will come!)

Fact, literally billions of dollars and countless number of man hours a year are spent by search engine advertisers and their customers, to get your business! The bottom line is that search engines are on the side of Content Providers, who in turn need to be onside with their audience.

Own your niche. So you can give of it freely.

Visitors to your site get there seeking relevant...original information. Seeking value. So you must play by the rules to be looked upon as being of value. By actually...being of value! It is self sabotage to do otherwise. And nonsense to think anyone can outwit the likes of Google. By adopting techniques that will not yield the desired long term results.

Ultimately it is the customer that must be kept in focus. At all times! This is accomplished by providing content that delivers. By delivering it in your own voice. In your own way. By giving of yourself in lieu of your absence.

Your visitors will like and trust in this approach. They will like and trust...You!

And you will find your work both a Business and a Pleasure.

PREsell with theme based...keyword focused content pages.

Enjoy!

Home Based Business...

Thinking about starting a home based business? Run a real business, your business, from home, full or part time.

Service Business...
Offer a service related to your niche. Build a client base, whether clients are local or global or start a completely new service business.

Electronic Goods...

Maybe you have an idea for an e-book? Or perhaps you a photographer with collections of digital photos, or even video clips. Just about anything can be digitized nowadays - sell it.

Hard Goods...

Are you a small business or someone that creates, manufactures, retails your own hard goods. Put up your own store and sell direct. No products of your own, you can still add a your own store, sourced from thousands of manufacturers that drop-ship for you.

Agent... Rep... or Distributor...

It's your traffic, sell or rent what you want, how you want. Do you represent great products, either for sale or rent.

Affiliate...

Add hundreds to thousands of dollars per month to your monetization mix without having a product of your own. No warehousing, packaging, shipping, etc. And if you do sell a product of your own, simply choose merchants that complement your product line.

Referrer... Finder...

Get paid a referrer or finder's fee by an offline business for finding a customer.

Existing Online Business or E-commerce Site...

Already have an existing online business or e-commerce sites? Use Site Rubix as a traffic funnel.

Network Marketer... Multi-Level Marketer...

Imagine if you could build your own unique site that attracted warm, ready to spend leads all day long?

Local Offline Business...

Use your website to grow your business locally and extend your market globally.

THE BOTTOM LINE...

Start at the beginning by providing Great Content.

Do not start at the end... Do not start with Monetization.

Recognize the fundamental reality of how people use the Internet. Online, people look for Content.

Start here. Provide Great Editorial Content, which attracts visitors that are PreSold first, then and only then consider your Monetization mix.

LensRolling helps Lensmasters get their lenses noticed and also helps boost your credibility with your audience. Remember you can add and subtract any lens to your LensRoll at your will...So if you find a Lens of value...LensRoll it...Let's get rolling!