As a management student, I was puzzled all throughout my degree at the content that I was supposed to learn. Old theories, repeated over and over again, to the point of exhaustion. I recognize the importance of Ford and Taylor to modern management, and I couldn't imagine how to market stuff without the 4 P's. But are these tools enough for the challenges that await me, as a 21st century manager?
The answer was a clear "no". So, my quest for new knowledge began... And some of it is presented now in this Squidoo Lens.
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My personal blog about these matters and more.
Fetching RSS feed... please stand byMemorable posts
Straight to the point.
- Truthful Marketing
- "Truthful" marketing relies on revealing all the naked truth, instead of embeleshing it, like ordinary advertising does.
- Design Matters
- Design matters.
Think about it. Your daily choices are influenced by design, whether product design, ambient design, print design, or others. You choose what is most attractive, most simple, most natural. - DYB.com
- DYB stand for "Destroy Your Business". The basis behind this theory, is that, if you don't take the initiative to kill your cash cows and instead, rely on old business, your competitors will do it for you, leaving you at a standstill when the "train has already moved on".
Thinkers!
People who change things.
- The Tom Peters! Weblog
- Tom Peters changes the way I look at business every day, with each entry of his blog. Some call him an "extremist", I call him a visionary - one who pushes limits. You will soon find out by yourself what do I mean...
- Seth's Blog
- Do I actually need to describe this link? If you're here, at Squidoo, you already have some idea of who is Seth Godin and what does he do. If not... I'll let you find out by yourself.
- Seth Godin's Squidoo lens
- More of the same. Make sure you download (and actually read...) the e-books available here.
- The More Space project
- Essays about business by known bloggers. Must read.
- Management Craft
- Lisa Hanenberg's blog about state-of-the-art management. Quite an interesting read.
Looking for real world inspiration?
Good examples are never enough.
- Apple
- Need I say more?
- IDEO
- Innovation is IDEO's business. Searching for the future? Look no further.
- General Electric
- Welch's GE was a great example of top-notch management, Immelt's GE is quickly redefining the way all of us will do business in the next decade.
- Pixar
- Pixar single-handedly dragged a kicking and screaming industry into the future. I call that a prime example of innovation.
- Nokia
- If you're looking for examples of innovation, always go for the leader of the pack. No communications company comes even close Nokia at user-centric design. And that's good business in my book.
Present it!
Effective communication.
- Presentation Zen
- This site has changed my presentations inside out. Garr Reynolds points out great examples of how to do things right, with a nice Zen touch...
- Five Rules for Better Presentations.
- Blog post on the five commandments thou shalt honor if you are to present successfully.
- Presentation Tips
- More Garr Reynolds. Read him and learn.
Must Read!
It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
Must have. Read it how many times you need, then browse it again each day.
Amazon Price: $8.95 (as of 12/12/2009) 
The Tipping Point: How Little Things Can Make a Big Difference
Are you ready to start a revolution? You will be...
Amazon Price: $9.11 (as of 12/12/2009)
The Art of War: (Miniature book)
I can't believe how corporate strategy isn't taught with this book at each and every management school in the world...
Amazon Price: $4.30 (as of 12/12/2009)
Re-Imagine! Business Excellence in a Disruptive Age
All you know about business is worth... Nothing, when you start reading Peters...
Amazon Price: (as of 12/12/2009)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Hello, I have this great stuff, can I market it to you? Before Seth Godin, this question would've been ridiculous...
Amazon Price: $17.15 (as of 12/12/2009)
The One to One Future
If Seth Godin changed the way you look at marketing, the revolution started here.
Amazon Price: (as of 12/12/2009)
by gmoura
professional (one can hope!), living in Portugal, interested in all
things marke... (more)
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