1. At the outset, and without wanting to offend, please allow me to caution about the use of the term "third world". "Third world" and "third world countries" are dated and politically insensitive terms, having the connotation of inferiority, backwardness, sub-standard, low etc., and also denotes inferiority of the people of those countries. Something like: "Third grade people live in third world countries". It is terminology associated with and rooted in imperialism, colonialism and the oppressive regimes of the "superior conquerers"

2. Notwithstanding the above and without venturing into the role of imperialism and colonization in the very creation of these discrepancies, can the reality of wealthier and poorer nations not be negated. Hence, the more acceptable and less patronizing terms for "third world" would be "developing countries", or better still, "emerging market economies"

3. I think a shift in how people in emerging market countries are referred to and perceived would probably be a prerequisite for successful business and marketing ventures in such countries.

4. As a citizen of a so called 3rd world country, I am not aware of any developing country without a strong developed or 1st world component. I have included some photographs in this lens to depict the developed/under-developed characteristics and contradictions of emerging market economies.

5. The huge gulf between the haves and have-nots in the developing world and between the rich and poor nations of the world raises serious questions about the global socio-economic order, at least for those with a social conscience

4. How to boost the sales of branded eye wear in developing countries would probably not differ much from how it would be done in wealthier countries, except that one would obviously want to target the section of the population that are fashion and brand conscious and who can afford branded eye wear. That segment of the population would be no different to the wealthier, fashion conscious people in the developed world as far as an appetite for fashionable items goes. In fact, there is a middle-class boom in the developing world, very open to fashion trends and perhaps less saturated than the people in the developed world.

5. Good luck with your sales in the emerging market economies. If you can reach the right people and appeal to them you might find much greater growth opportunities there than in the wealthy (spoiled?) countries.