How to write quality articles
This lens will focus on writing quality articles. As with any skill, practice makes perfect. But there are definitely ways to help you become a better writer faster.
When I started out, I have to admit I bought most of my articles. I have a PLR article membership, which is such a good deal that it made it easy to get started. As a member you pay only $0.10 per article. So, anyone can afford it. I still use them, because it is so cheap, but I am also writing my own articles. In this lens I will share the tips and tricks with you that I learned and that have made writing so much easier.
Tips on writing articles
Which tips are shown on this lens
- Make a big list of benefits and features before you begin writing
- Start a swipe file
- Understand your customers to write more compelling copy
- Before you start writing, create a plan
- Make your copy sound like a conversation
Make a big list of benefits and features before you begin writing.
The more you have to work with, the easier the task. That goes for any writing project%u2026 and it's especially true when writing sales letters. With plenty of resources and reference material at hand, writing copy is a breeze. The trick is to spend the time and effort
digging up the gems before you begin.
digging up the gems before you begin.
Start a swipe file.
Good copywriters are always on the lookout for examples of good copy. When you find them, add them to your "swipe file" for ideas when you get stumped. Of course it's never advisable to plagiarize something another copywriter has written, but you can take a particularly well-written letter or ad and rework it so it works for what you're selling.
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Understand your customers to write more compelling copy.
If you want to write copy that captures the attention of potential customers, you need to know who it is that you are writing for and what's important to them. Take the time to clearly define
your target market by researching them in online forums, reading the products they're buying and conducting surveys. Who is your ideal customer? How old are there? Where do they live? What do they want out of life? What do they look for in products similar to yours? A lot of copywriters assume they are part of their own target market and don't spend nearly enough time on this important step. Be sure you've researched your ideal customer inside and out before you ever write a word of copy!
your target market by researching them in online forums, reading the products they're buying and conducting surveys. Who is your ideal customer? How old are there? Where do they live? What do they want out of life? What do they look for in products similar to yours? A lot of copywriters assume they are part of their own target market and don't spend nearly enough time on this important step. Be sure you've researched your ideal customer inside and out before you ever write a word of copy!
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Before you start writing, create a plan.
Always sit down and make at least a short plan before you start drafting your website or sales letter. Without a plan, you are more likely to get off-topic or to lose track of what you wanted to say next. Even a simple outline can keep you on track and help you ensure you don't miss any important points.
New Link List
- Inexpensive unique PLR articles
- Membership site that helped me get started in Article Marketing
- Instant Article Wizard
- With this software I am able to write articles in less time and about topics I know very little about.
Make your copy sound like a conversation.
The more conversational your copy is, the more engaged your customers will feel. Nothing is worse then boring
sales letters that sound distant and technical as they describe the features of the product. If a prospect is not engaged, he or she will not stick around long enough to even think about buying.
sales letters that sound distant and technical as they describe the features of the product. If a prospect is not engaged, he or she will not stick around long enough to even think about buying.
