Social Media Marketing Resources, Tips and How To

Twitter 

How to use Twitter!

5 Wickedly Clever Ways to use Twitter

We're always hearing about what an incredible tool Twitter can be, particularly when dealing with real-time events - before Twitter, there was never such an incredibly effective way to track trends, news and events as they happen. In a world where things happen at a faster and faster pace, tools like Twitter are going to become indispensable as we move forward into the future.

Not convinced? Here's five wickedly clever ways to use Twitter:

Tips for writing retweetable tweets

If you're using Twitter as a tool to promote your brand or products, it's crucial that you write retweetable tweets. The shareability of your message makes it viral and extends the reach of your message beyond your own Twitter followers. The trick is to make sure that the content you are writing provides immediate payoff by entertaining, giving useful information, provoking or sharing experiences that help your followers. If your tweet provides some kind of value and is not another "me-too" , it has a good chance of being passed on. Once it's passed on, your message gains momentum through a wider audience and increases your influence. If you use your 140 characters wisely you can compel your followers to spread the message and help you develop your following.

Use these tips to encourage retweets:

Add a link to your tweet (You'll want to use a URL shortener like bit.ly or ow.ly)
If your tweet is compelling enough, your followers will appreciate more details on the subject and a link to your blog or some other source that will provide them with more information, making your initial tweet more valuable.
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HOW TO: Use Twitter Hashtags for Business

A guide to using Twitter hashtags for business.

10 Ways to Find People on Twitter

Thankfully, there are a number of ways you can find people on Twitter. Here are ten sites you can use to locate tweeps to follow.

Free Twitter logos, Twitter buttons, Twitter icons, Follow me buttons, Twitter graphics, Twitter designs

Twitterlogos.com has the largest collection of unique twitter logos, twitter icons and twitter buttons to add to your blog or website for free.

Tweepi :: a geekier, faster way to bulk add quality followers

There are too many people out there using Twitter for an infinite variety of reasons and to share a wide collection of topics ranging from business, to cooking, dancing, technology and so on. The most common way to find and add people with the same interests as you, is to find a popular tweeple within your area of interest, say "mashable" or "techcrunch" for technology news, and add people who follow these known users.

Twitter Directories 

WeFollow

Twitter Directory and Search, Find Twitter Followers : Twitter celebrities, actors, TV personalities, or new Twitter friends in your area. WeFollow is a directory of Twitter users organized by interests. Find likeminded friends today!

Twellow

The Twitter Yellow Pages...
Twellow is a directory of public Twitter accounts, with hundreds of categories and search features to help you find people who matter to you.

Twitdom

The Twitter Applications Database: Twitdom, which launched with 50+ apps and now houses more than 300, uses Wordpress as a platform to display information on Twitter applications and let users navigate category types via tabs to find desktop, mobile, or web apps, browser plugins, and mashups.

Facebook 

HOW TO: Integrate Facebook With Your Blog

There was an Internet before Facebook, and many of us have existing web sites or blogs. Learn how to integrate Facebook with your blog using our handy guide.

HOW TO: Use Facebook for Professional Networking

How to setup your Facebook for professional use, how to find others to network with, Facebook features that work for professional networking, and ways to maximize the value from those features.

32 Ways to Use Facebook for Business

Here are 32 ways to use Facebook in your business.

9 Rules of Facebook Promotion Every Small Business Should Know

You're the owner of a local small business and you are trying to figure out the best steps to get on to Facebook to drive new customers. It can be a daunting task and with little extra time in the day, how can you be expected to spend time promoting your business on Facebook? I completely understa .

10 Tips for Creating Buzz With Facebook Events

Discover how to create buzz with Facebook Events. Follow these 10 tips for this Facebook tool for great event marketing on this leading social media platform. Whether you attend events via Facebook and/or you host your own, this post should interest you. The Facebook Events application is one of the most powerful tools on the platform and there is a fine art to using it effectively.

Fan me on Facebook 

CLICK TO FAN NOW! Diane Rayfield - Social Media Marketing Specialist

Find out all of the insider tips and tricks for social media marketing by fanning me on Facebook. Ask your questions on the wall and I will answer!

Measuring Social Media Success 

7 Considerations for Tracking Social Media Success

Social media marketing isn't like an email campaign where you can track the number of emails sent out, the number that were opened, the number of clicks, visits, leads and conversions all in one process. Much of what happens in the social media world happens behind a login and the old ways of tracking web visitor analytics just doesn't work in that scenario.

10 Ways to measure social media success

Rather than focusing on individual social media campaigns, I'd like to look at social media measurement from the perspective of a business that a) buys into social media, b) commits to it over a period of time, and as such c) has an integrated social media strategy. You people know who you are!

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

Here I've pulled together a collection of valuable resources, tools, & advice specifically on the topics of social media measurement, monitoring and ROI. You'll also find a handful of key social media statistics resources to put in your toolkit.

How to track Social Media Analytics

You're going to focus on traffic statistics if you're tracking social media website engagement, while if you're tracking a wider campaign, Twitter response and positive comments might be a more appropriate metric.

Social Bookmarking 

AddThis Social Bookmarking Sharing Button Widget

Get your own AddThis button!

Delicious

Keep, share, and discover the best of the Web using Delicious, the world's leading social bookmarking service.

YouTube - Social Bookmarking in Plain English

A short explanation of the features and benefits of Social Bookmarking sites like Delicious.com.This video comes in an unbranded "presentation quality"...

WordPress Social Bookmarks - WordPress Plugins

The Social Bookmarks plugin for WordPress adds a list of XHTML compliant graphic links at the end of your posts and/or pages that allow your visitors to easily submit them to a number of social bookmarking sites.

AddToAny

AddToAny - Share / Bookmark Button, Email Button, Subscribe Button Widgets Helps visitors share, save, bookmark and subscribe to your content with AddToAny buttons.

Using Flickr 

A Beginners Guide to Flickr

A pictorial tutorial demonstrating how to use Flickr.

How To Get The Most Out of Flickr

Flickr is almost certainly the best online photo management and sharing application in the world. Show off your favorite photos and videos to the world, securely and privately show content to your friends and family, or blog the photos and videos you take with a cameraphone.

How to Use Flickr: Basics and Beyond

Flickr is one of the most popular photo-sharing sites on the Internet. Owned by Yahoo!, Flickr offers its users a website where they can create free accounts that let them store, share, and explore digital photos. Flickr is also an online community, whose members share photos and mutual interests. Just read on and begin your Flickr experience.