Tom Dickson, Creator of "Will It Blend" Blendtec Blenders

Tom Dickson grew up putting big engines in little things. From drag racing motorcycles to clocking go-cart speeds on the salt flats, Dickson is always looking for more power. It's not at all strange, then, that this Blendtec CEO leads the way in building high-end commercial blenders. The blenders, which have found their way into food and coffee joints all over the nation--places like Starbucks, Baskin-Robbins, Subway, and Red Lobster--have cut blending time in half. Dickson brags that four chocolate shakes which used to take six minutes to make, can now be made in six seconds. "Nobody can make better drinks with less money and less time with less stress on the operator," he says.

When Jamba Juice told Dickson the $14,000 blender package was too expensive, he cut them a deal, asking simply for a nickel of every sale. Now, with 50 million smoothies sold each year, Dickson says it was one of the best deals he ever made.
[Utah Business, July 2004, Ernst & Young Entrepreneur of the Year Awards]

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The story goes that on the days that employees at the Blendtec plant smelled sawdust, they knew Tom was experimenting again and would flock to see the show. Tom was stuffing things like 2x2s into his blender. Noticing how entertained the staff was, Tom's marketing manager, George Wright, caught it on video, and with an advertising budget of only $50 it all began. It instantly hit the jackpot on YouTube, and the rest is history.

And by the way, that really was Tom's personal iPhone.

You can find the latest news on Tom and his blender further on down the page, but the older news has the best part of Tom's sudden catapult to fame.