Who is Tom Dickson, Creator of "Will It Blend" Blendtec Blenders
Ranked #511 in People, #11,220 overall
Tom Dickson and "Will It Blend"
A prolific inventor and CEO of Blendtec, Tom's extremely successful viral video advertising campaign has earned him a diverse collection of awards. He's been a guest on Jay Leno and The Today Show, as well as "I Want That," and Modern Marvels on The History Channel.
Putting Over-the-top Power on Little Things
Tom's Powerful History Goes Back to a Very Early Age
Tom Dickson grew up putting big engines in little things. From drag racing motorcycles to clocking go-cart speeds on the salt flats, Dickson is always looking for more power. It's not at all strange, then, that this Blendtec CEO leads the way in building high-end commercial blenders. The blenders, which have found their way into food and coffee joints all over the nation--places like Starbucks, Baskin-Robbins, Subway, and Red Lobster--have cut blending time in half. Dickson brags that four chocolate shakes which used to take six minutes to make, can now be made in six seconds. "Nobody can make better drinks with less money and less time with less stress on the operator," he says.
When Jamba Juice told Dickson the $14,000 blender package was too expensive, he cut them a deal, asking simply for a nickel of every sale. Now, with 50 million smoothies sold each year, Dickson says it was one of the best deals he ever made.[Utah Business, July 2004, Ernst & Young Entrepreneur of the Year Awards]
"$14,000 too steep for ya? That's okay, just give me a nickel instead."
It will blend iPhones, but will it blend smoothies?
You bet, they just taste better.
The Total Blender is the Total Solution! Blend, Chop, Grind, Freeze, Cook, Hash, Crush, Mince, Dice, Mill, Puree, and Much More! Its an all-in-one appliance that makes smoothies, fresh juice, ice cream, milkshakes, cappuccinos, margaritas, soups, sauces, breads, dressings, salsas and more!
It replaces up to 9 other appliances with one fast easy-to-use machine, at a fraction of the cost. You've seen the unique square jar before; for years blending professionals have used Blendtec machines in the best coffee shops, juice bars, gyms, and restaurants around the world.
Blendtec machines are known for producing the best, most consistent results in taste and texture, and now with the Total Blender, you'll enjoy the same great results in your home!
Total Blender comes with exclusive Smart-Touch technology which means when a cycle button is pushed, the Total Blender automatically speeds up and slows down, then shuts off when the cycle is complete, so recipes turn out perfect every time.
Tired of your blender not being able to crush ice? The Total Blender has so much power (1500 Watts) it turns ice to snow and actually comes with an Ice-Crushing Guarantee. From the home gourmet chef to the every day smoothie fan, the Total Blender fits your lifestyle.
Total Blender Available at:
Viral Advertising Campaign or Blenders?
Where Does Tom's Genius Lie?
While it's true that without the overnight popularity of his videos you probably wouldn't be reading about Tom right now, it's also true that there would be no videos in the first place if Tom didn't demand perfection in his products with extreme testing.
Asked the real purpose of his videos demonstrating various objects being pulverized to a pile of dust, Tom's answer is that it's simply pure entertainment and nothing more. Everyone agrees with that, but did it help to sell his blender? Only to the tune of a 500% increase in sales.
Read More About Tom Dickson, His Blender, and "Will It Blend?" Viral Marketing Campaign in this Wikipedia article:
Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the Total Blender. In the show, Tom Dickson, the Blendtec founder, attempts to blend various items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending attempt with a box of matches.Esquire. Will it Blend?
The Famous iPhone Video
The iPhone's in the Blender, Now Put the Blender in Your iPhone
"Yum. . . .Smells like Tom's making delicious sawdust smoothies!"
How the Videos Got Started
Sawdust Day at Blendtec
The story goes that on the days that employees at the Blendtec plant smelled sawdust, they knew Tom was experimenting again and would flock to see the show. Tom was stuffing things like 2x2s into his blender. Noticing how entertained the staff was, Tom's marketing manager, George Wright, caught it on video, and with an advertising budget of only $50 it all began. It instantly hit the jackpot on YouTube, and the rest is history.And by the way, that really was Tom's personal iPhone.
Tom Dickson's Famous Will It Blend BlendTec Blender
Tom Invented the World's Most Powerful Blender, Bar None!
The Viral Video Campaign That Caught Fire and Keeps on Burning
Follow the Story from the Beginning
You can find the latest news on Tom and his blender further on down the page, but the older news has the best part of Tom's sudden catapult to fame. Have You Seen Tom's Famous Will It Blend Videos?
Tom Dickson and Will It Blend? In the News
Fetching RSS feed... please stand byShout Out For Tom Dickson!
Share your stories, sightings, thoughts, rants, raves...
Margo_Arrowsmith wrote...
Extremely well done lens! I love the story of the business. *****
Posted October 25, 2008
annetteghallowell wrote...
I have never seen the Will it Blend videos but I have had Jamba Juice smoothies! Thanks for the introduction. 5*
Posted September 16, 2008
EverythingMouse wrote...
I really enjoyed this lens. I had seen the Will it Blend videos - my nephews showed me them as they thought they were hilarious! An amazing marketing genius. Tom is someone we can all learn from.
Posted September 02, 2008
BrockO wrote...
Simply genius and one of the best examples of viral social media marketing.
Posted August 21, 2008
The Blendtec Total Blender
The Flagship of the Blendtec Blenders
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