Who is Tom White Jr.

Over the past 15 years, Tom White Jr. has built a reputation as a savvy and hard charging retail automotive executive. He has worked in virtually every department in a Dealership although not handy enough to work as a technician. Tom regularly consults with Dealers all over the country on a variety of topics including General Management, Sales Management, Internet Lead Generation, Social Media and the Social Web, Dealership Reputation Management, Website Marketing and Optimization, and Legal Compliance. He is also a regular contributor at many of the top automotive conferences and twenty group meetings.

As the current General Manager for Suzuki of Wichita, Tom helps lead the team of the #1 selling Suzuki Auto Retailer in the US for the last two years (2009 and 2010) - this up from a store selling three new Suzuki's per month just 2 years before. Tom focuses heavily on marketing and the internet to generate gobs of traffic which sells cars all over the country. The Suzuki of Wichita website www.RideHomeHappy.com was recently recognized as one of the Top 5 Best Dealership Websites for 2010 by Auto Dealer Monthly magazine.

In addition to his role as GM of the Suzuki Store, Tom serves as the Operating Partner of AutoApproved.com, an Internet Lead Generation and Website Design company also based in Wichita, KS.

Prior to the Car Business Tom worked in the Food Service Industry in a variety of functions both front of the house and back of the house. He was once the "Rat" at Chuck E Cheese before an angry little boy ended his mascot career with a punch to the groin. His self proclaimed title of Super Genius and Mastermind of Possibilities was borrowed from Wile E Coyote who Tom counts as one of his inspirations - "He'd fall off 10,000 foot cliffs and get right back up again," White says. "That tenaciousness, I think it's admirable."