Top 10 List Building Tips for Internet Marketers

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List Building Tip #1 - Use a Reliable Autoresponder System

When you're engaged in an email list building campaign, the last thing you want to happen is to wake up one morning and find that all of your hard work has been for nothing - your list was wiped out accidentally and those loyal subscriber names and email addresses are gone for good.

There are three top autoresponder email marketing systems - AWeber, GetResponse, and iContact. Of course there are others you can use, too. You need to evaluate each one to find out what bells and whistles they offer that you would prefer for your own list building efforts.

List Building Tip #2 - Have an Opt in Box Everywhere Possible! 

Many people have one static squeeze page where they hope to build a list. They're missing out on many additional list building opportunities. Each time you log into your autoresponder system you can grab the code for an opt in box.

You can then add it to your squeeze page, any other area of your website that has content, your blog's sidebar, and even a Squidoo lens like this very page here!

List Building Tip #3 - Advertise Your List 

When most marketers are list building, they simply forget to point their prospects to the squeeze page in order to get sign-ups. Instead, they direct their online traffic straight for the sales copy, hoping to bypass any extra steps that might impede a sale.

But you need to think long-term with your customers. If you send them to a sales page and they leave, they're gone forever. Add them to your list and you can come back later to convince them they passed up on a good deal - or offer them something they will want to buy!

List Building Tip #4 - Make It a No-Brainer for Them to Sign Up 

Your list building offer has to be irresistible. You can't simply ask them to enter their name and email address so you can contact them sometime. Some marketers use this approach and fail miserably.

An email address is a private detail for most people - and they don't hand it out lightly due to spamming concerns. So you need to promise that you won't spam them or sell their information to other people without their permission.

Your offer needs to be something they would pay money for - but won't have to. A free 2-week email course, a free report on the niche you're in, or the ability to download whatever other goodies you have to offer them.

You might not have something on hand to give in exchange for their opt in. It takes time to create one. I know! I often see people giving away things of no real value too. This isn't the way to keep a subscriber. You want to give them something that makes them think - This has value to me it was worth the sign up.

One really cool thing you can give that I didn't mention above is free software, I have found this works very well. I found a place last year that I'm using that gives you over 10 FREE Viral Rebrandable Software! It's viral because you get to brand this software with your own affiliate links.

This not only gives you something unique to offer for your visitor, it has your affiliate links built into it. This give you the possibility of future earnings even if they unsubscribe from your list.

Click Here To Get Over 10 FREE Viral Rebrandable Software You Can Giveaway!

Just in case your wondering you can also use this software yourself for free. They even have one that will make your squeeze page for you. Pretty cool.

How to Make Money with Your List 

Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

by: Glen Hopkins

Amazon Price: $11.16 (as of 11/30/2009)Buy Now
List Price: $13.95

"Unless you've been hiding under a rock, you already know that thousands of people are preaching "The Money is in the List." Heck, even some people under a rock may have been hearing it. Well, the truth is that the statement is true.

Glenn Hopkins does a great job with Lucrative List Building because he doesn't just tell you the obvious, but actually explains how to start your own list, even from scratch. So, if you are a newbie to Internet Marketing or a seasoned veteran, you will find something of use in this book and it will easily pay for itself with the tips provided by Glen.

I give this book 5 stars and have bought it myself both in print and other editions. It really is that good. "

Release Date: 07/27/2006

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List Building Tip #5 - Have Plenty of Follow-Ups in the Queue 

When you're building a list, it's important that you cater to their needs consistently. You don't want to give them a 2-week free email course and then let the list sit stagnant until weeks or months later when you have something to sell.

As popular as you may be, they'll forget who you are and why you're emailing them (yes, they forget they opted into your list). Then you'll get complaints and possibly have your account suspended, so keep the lines of communication open with frequent email tips.

List Building Tip #6 - Monitor What Makes People Unsubscribe 

When you're trying to build your list, you want to watch for signs that your email marketing isn't working. You don't want all of your hard work to go to waste. Let's say you have a list of 1,000 subscribers and growing.

One day you send out an email and notice 15 people unsubscribe. What made them do it? Was the email too spammy for their liking? Had it been too long since you contacted your list?

Look back and see if you've been doing nothing but hard selling and forgetting that your list needs to be nurtured with some valuable free content, too. You want to make them feel like gold.

List Building Tip #7 - Buy Advertising for Your Squeeze Page 

To build a list, sometimes it's not enough to go the free promotional route. Sometimes you have to buy the exposure you want - and it's worth it.

Buying a solo ad with a link to your squeeze page in another marketer's newsletter (where he may have 100,000 subscribers) can help you bulk up your list and turn many profits over a period of time.

Don't be afraid to spend money to make money. Building a list is one task on your to-do list that won't ever go away - so it pays to use whatever advertising options you have at your disposal to maximize your efforts.

Aside from ad swaps or buys, you can also invest in pay per click marketing to advertise your list to the public. The great thing about this method is that you are only advertising to a highly targeted demographic - those who would be most likely to buy from you.

List Building Tip #8 - Link to Your Squeeze Page in Viral Freebies 

You already know that in order to get people to sign up to your list, you need to have something valuable to give them in exchange for their contact details. But to get them there in the first place, you can use viral freebies in a slightly different way.

Create short reports and let other marketers give it away to their lists (they'll appreciate it). Make sure you give it to them in PDF format and ensure all links stay intact. By having your link to your squeeze page within the viral freebie and allow people to pass it along openly, you'll help generate traffic to your opt in form and build a list almost effortlessly.

Learn How to Automate the Email Marketing Process to Your List 

The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales

The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales

by: Bruce C. Brown

Amazon Price: $16.47 (as of 11/30/2009)Buy Now
List Price: $24.95

"When you think of unsolicited e-mails that provide information, you think spam, right? That's what I thought, until I read this book. In reality, e-mail marketing can be an extremely useful marketing technique for legitimate comapnies if it is done right, and can match people with specific interests to services or products that they will actually benefit from. In his book, Bruce C. Brown simplifies the steps to setting up an e-mail marketing campaign for a small or large company, and tells which companies will benefit the most. He admits that it is not for everyone, and explains the difference between spam and a focused, results-oriented e-mail campaign.

In an increasingly technology driven world, this book is a must-read for anyone interested in marketing their business on the internet. As someone who knows little about the vast world of internet jargon, this book simplified everything for me from HTML coding to the history of the internet, starting from the 1960's. I found this book to be informative and hit the high points of e-mail marketing, and it provided a step-by-step account of how to launch a successful marketing campaign. Brown has personal experience with e-mail marketing and shares certain downfalls and successes that he ran into with his own business. He gets right down to the details like what to put in the subject line of your e-mail to attract reader's attention and ultimately more customers to your business.

Some of the chapter titles include Opt-in & Opt-out, How to Create & Grow your E-Mail Lists, Target & Segment Your Audience, and The Future of E-mail Marketing. Brown devotes a whole chapter to spam, explaining the difference between this and legitimate e-mail campaigns, and he also includes case studies and an easy-to-understand glossary of technical terms. This book provided me with useful insight into the world of e-mail marketing, and I would highly recommend it to anyone interested in promoting their company or even just anyone who wants to learn more about the internet."

Release Date: 12/31/1969

Avg. Customer Rating: Amazon Rating

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List Building Tip #9 - Consider Using Co-Registration Leads 

One of the list building tips that is controversial, but I feel I need to share with you, is the use of co-registration leads to build a list. Co reg leads, as they're commonly called, are when a subscriber signs up for something or buys a product and purposefully (or inadvertently) agrees to have his or her name given to other marketers for future offers and promotions.

This works very well for some niche markets. In others, you see a lot of unsubscribes. However, all that will happen is that your list member unsubscribes and others stay on the list happily. I know some people use co-reg and tout about it. Personally I don't ever want to sign up to a list that opts me into a traditional co-registration trap. Whether it's disclosed or not. At least as far as most co-reg sign ups go.

However the term is also now used in a more generic sense. Some marketers have expanded the original definition. Often used to describe a similar sign up process that doesn't fit what many others consider co-registration. *See Tip 11 e.g. GetResponse Power Leads

Originally co-reg was when a successful high traffic business with a large list would take on advertising partners for a fee. In the usually small print of the terms or policy it stated that, in signing up to their email or newsletter list, you also agreed to receive advertisements from their advertising partners. Often you didn't even know who those ever changing partners were until you started getting emails.

This is still common today when signing up for free information and even when buying a product or service. Many of these companies that do this have very long terms of service or company policy pages. The longer the page the easier to hide the fact that you are agreeing to receive ads from 2nd and 3rd party advertisers.Very few people take the time to read through these long documents.

If you decide to unsubscribe from the original list it may take months to unsubscribe from all the other 2nd and 3rd party advertisers. That's because when you unsubscribe, from the original list, it doesn't unsubscribe you from all the other 2nd and 3rd party lists. You will think they are spreading your email address faster than the speed of light. I found this true when I decided to explore the paid survey industry. Because of that experience I shy away from using co-reg.

List Building Tip #10 - Automate Your List Building Process 

Believe it or not, many marketers sell products on a regular basis and never once think of capturing the name and email address of the person for future sales! This is a wasted opportunity.

DLGuard is the choice of top, intermediate, and beginner internet marketers for a good reason. It doesn't just protect your download pages. It's a dependable full sales and customer management system that works. DLGuard can automatically add your customers to your mailing list after a sale is made. It's fully integrated with (and recommends) GetResponse, but can also be integrated with other systems. From sales to building a loyal customer list. DLGuard is an excellent solution.

Opt in list building can be put on autopilot when you use a service like Download Guard. When the customer makes a purchase, the confirmation email is automatically sent out to them to get on your list, where they can either confirm or reject the subscription.

To get a customer to sign up after a purchase marketers often suggest you sign up so you can get product updates, important future notices or receive a free bonus. Once you have them on your list you're able to send them regular promotions. A list of people that have already bought from you is your most valuable list. Provided they had a pleasant buying experience they are the most likely to buy from you again.

List Building Tip #11 - Build Your List With Targeted Leads 

GetResponse also has a service that can build your list called GetResponse Power Leads. It's a "pay per subscriber" service for people that use their autoresponder service. Currently they have 4 packages you can buy. Choose 200, 500, 1000 or 2000 new subscribers. The larger the package the cheaper it is per new subscriber.

What you do is purchase the size package you want and you set up an ad. It consists of a title of up to 45 characters and body of up to 145 characters. Then GetResponse displays your advertisement. Usually with a few others. There will be a tic box next to your ad and a form for the new subscriber to enter their name and email address.

This is not a pre-assembled list put together and sold to many buyers. These new subscribers are unique and signed up specifically for your newsletter. This is permission based through the GetResponse network and they are added to your list as they sign up. They are directly added to your autoresponder without the need of a confirmation email.

To find out more Click Here to go to the GetResponse web site. In the bottom right of the home page look for the section titled "MORE SERVICES". Check out - Email marketing leads - for complete details and pricing. You will notice GetResponse uses the term co-registration.

Don't let this scare you off. I think they use this term because, when you see the opportunity to sign up for a newsletter on the Get Response network, it is usually grouped with 3 other newsletter choices.

There is one form for you to enter your name and email address. However there are 4 newsletters advertised above. There is a tic box next to each newsletter. You are only added to the newsletters if you tic the box next to it. So you can sign up to 1 or as many as 4 newsletters but only need to enter your name and email address once.

This is being called co-registration but you can see it doesn't really fit the original definition as described in tip 9. Here co-registration just describes the convenience, of entering your name and email address one time, to sign up to as many as 4 newsletters. Your sign up isn't signing you up to additional 2nd and 3rd party advertisers.

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