Long Tail Marketing
I'm no SEO expert, but I have hundreds of phrases that rank in Yahoo's top ten.
I get about 1500 visitors per day, most coming from the search engines. This lens shares research on how I've done it.
Social Media Optimization
Social Media Optimization or SMO is using the social networks to build traffic to your site.
I can't tell you how much participating in the social networks has helped me, it's hard to quantify. Right now they only represent 2-3% of my daily traffic, but most of my profiles have rank with google, so they keep the spiders very active on my site and may pass along a little pagerank.
- Things You Should Do on Youtube
- Youtube's been great. I've done three little videos to promote my site and they've been viewed almost 2,500 times in the last 5 months.
- Things You Should Do on MySpace
- MySpace has been an excellent way for me to network - I've had particular success finding friends who are jazz fans or musicians, golfers and artists.
- Things You Should Do on Facebook
- I haven't really figured out how to use Facebook yet. I'll keep you posted. If you've got any advice, I'd welcome it.
- JulieMarg on Ballroom Dance Center
- Sometimes I participate on the social network as an individual and am more subtle in promoting the Things You Should Do. This site was organized by Tony Dovolani, professional dancer on Dancing With the Stars. It's new and fun to be involved with other dance fans.
- JulieMarg on Eons
- Eons is a social networking site for baby boomers that hopes to be the next MySpace. Jane Seymour is one of their celebrity members. I am a member as an individual, but use my blog to promote Things You Should Do.
- Julie Gallaher on LinkedIn
- I have an individual profile on LinkedIn, which is a professional networking site. I am using it to connect with internet and travel professionals.
- My Flickr Group for Things You Should Do
- I've just started a group to share pics of the places I've featured on Things You Should Do. I'm going to invite Flickr users who have featured the same places I do in their photo group to join.
The Long Tail by Chris Anderson on Amazon
From Booklist
Citing statistical curves called "long-tailed distributions" because the tails are very long relative to the heads, Anderson, editor of Wired magazine, focuses on the tail, or the development in the new digital world of an infinite number of niche markets of any size that are economically viable due to falling distribution costs and in the aggregate represent significant sales. Although the author considers primarily media and entertainment companies, he also shows the long-tail effect at eBay, KitchenAid, Legos, Salesforce.com, and Google. His nine rules for successful long-tail strategies include lowering costs and thinking niche (one product, distribution method, or price does not fit all) and giving up control by sharing information and offering choices. In this excellent book, Anderson tells that "the story of the long tail is really about the economics of abundance--what happens when the bottlenecks that stand between supply and demand in our culture start to disappear and everything becomes available to everyone." Mary Whaley
Copyright © American Library Association. All rights reserved
Citing statistical curves called "long-tailed distributions" because the tails are very long relative to the heads, Anderson, editor of Wired magazine, focuses on the tail, or the development in the new digital world of an infinite number of niche markets of any size that are economically viable due to falling distribution costs and in the aggregate represent significant sales. Although the author considers primarily media and entertainment companies, he also shows the long-tail effect at eBay, KitchenAid, Legos, Salesforce.com, and Google. His nine rules for successful long-tail strategies include lowering costs and thinking niche (one product, distribution method, or price does not fit all) and giving up control by sharing information and offering choices. In this excellent book, Anderson tells that "the story of the long tail is really about the economics of abundance--what happens when the bottlenecks that stand between supply and demand in our culture start to disappear and everything becomes available to everyone." Mary Whaley
Copyright © American Library Association. All rights reserved
The Long Tail: Why the Future of Business is Selling Less of More
Amazon Price: $16.47 (as of 07/26/2008)
Jazz Clubs at Things You Should Do
One of the things thats different about my site is that I give some publicity to my own quirky interests. Here are some posts I've done about Jazz Clubs.
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Thanks very much,
Julie
Thanks very much,
Julie
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