List building is one of the most talked about topics in the arena right now, and with good reason too.
The money really is in the list and you can be certain that if you take the time to build a highly responsive list of subscribers then you will profit for years to come as you build a business around your list and niche.
Having a list of loyal subscribers is not about building a list of anyone and everyone that will offer up their email address for a free report, it is more like gathering a very select list of interested buyers and customers who have expressed a solid interest in the area of a market that you are involved with.
This is an important step because I know from experience that I would much rather have a list of 1,000 targeted subscribers than I would have 10,000 random subscribers who are not guaranteed to have an interest in my product.
Here are my list building guidance tips to make sure the money is in the list:
The money really is in the list and you can be certain that if you take the time to build a highly responsive list of subscribers then you will profit for years to come as you build a business around your list and niche.
Having a list of loyal subscribers is not about building a list of anyone and everyone that will offer up their email address for a free report, it is more like gathering a very select list of interested buyers and customers who have expressed a solid interest in the area of a market that you are involved with.
This is an important step because I know from experience that I would much rather have a list of 1,000 targeted subscribers than I would have 10,000 random subscribers who are not guaranteed to have an interest in my product.
Here are my list building guidance tips to make sure the money is in the list:
List Building Profits Tip 1:
Focus on buying customers
Freebie seekers can be good lists to build, and if you treat them with care then you will undoubtedly still turn a profit from this kind of subscriber.....but I always have a separate list of buying customers who get my extra special attention when it comes to what I have to offer for them.
In doing this, when it comes to making sales I know it will be a much more reasonable option to offer them valuable products, consumers vote with their credit cards so if you can keep them happy between promotions you will have no problem consistently making sales.
It is EASY for a website visitor to opt-in for a free gift, but expressing a solid interest in what you have to offer by actually making a purchase is a whole different ball game and you will find over time that it is much easier and profitable for you to sell to previous buying customers than it is to sell to freebie seekers.
This is not a slur against the people who opt-in for a freebie, it is just an honest statement about something I have found in years of marketing.
Freebie seekers can be good lists to build, and if you treat them with care then you will undoubtedly still turn a profit from this kind of subscriber.....but I always have a separate list of buying customers who get my extra special attention when it comes to what I have to offer for them.
In doing this, when it comes to making sales I know it will be a much more reasonable option to offer them valuable products, consumers vote with their credit cards so if you can keep them happy between promotions you will have no problem consistently making sales.
It is EASY for a website visitor to opt-in for a free gift, but expressing a solid interest in what you have to offer by actually making a purchase is a whole different ball game and you will find over time that it is much easier and profitable for you to sell to previous buying customers than it is to sell to freebie seekers.
This is not a slur against the people who opt-in for a freebie, it is just an honest statement about something I have found in years of marketing.
Chris Rempel's Rapid List Profit FormulaIf you haven't yet heard of Chris Rempel and his Rapid List Profit Formula then I can be confident in saying you have either been under a rock these past two months, or you are just starting in the marketing world today.
Following on from Chris' massive success with the Conduit Method, he has continued to follow up with more products and one being a bible for e-mail marketing and how to do it in a quick and successful fashion... turning profits hand over fist.
Priced at a reasonable point for all levels, from newbie to advanced, this report will guide you to e-mail marketing success. No guide, report or e-book is going to do it for you. But this will SHOW you the what and how. Your next job is simply to take action on the information contained.
Price: $19.95
Rapid List Profit Formula <- Buy Product
List Building Profits Tip 2:
Give plenty in order to receive
Providing the most fresh, best content for your list of subscribers that is within their niche interest has a two fold effect on your results, not only does it build trust in you and what you have to offer, but it also keeps you in the subscribers mind for when they are ready to make the purchase or repeat purchase.
A newsletter sent at regular intervals shows you to be steady and reliable. Combine that with a good message and you have a recipe for success. You will be making money from your subscribers, so it is in yours and their best interest for you to treat your list(s) like a real business asset that needs catering for and in order for you to maintain a constant flow of profits you should be always on the lookout for plenty to offer.
If you can go above and beyond for your subscribers and always put their best interests at heart when deciding on your promotions, you will benefit greatly. It is a two way street, most people are prepared to buy from others that they know, and trust. So allow your subscribers to know and trust you, this will lead to a long and profitable relationship for you.
Providing the most fresh, best content for your list of subscribers that is within their niche interest has a two fold effect on your results, not only does it build trust in you and what you have to offer, but it also keeps you in the subscribers mind for when they are ready to make the purchase or repeat purchase.
A newsletter sent at regular intervals shows you to be steady and reliable. Combine that with a good message and you have a recipe for success. You will be making money from your subscribers, so it is in yours and their best interest for you to treat your list(s) like a real business asset that needs catering for and in order for you to maintain a constant flow of profits you should be always on the lookout for plenty to offer.
If you can go above and beyond for your subscribers and always put their best interests at heart when deciding on your promotions, you will benefit greatly. It is a two way street, most people are prepared to buy from others that they know, and trust. So allow your subscribers to know and trust you, this will lead to a long and profitable relationship for you.
My Amazon List Building Recommendation
The Constant Contact Guide to Email Marketing
Avg. Customer Rating: 
Amazon Price: $16.47 (as of 11/14/2009) 
List Building Profits Tip 3:
Help your subscribers get what they want
The number one way to get the results you desire from your list of subscribers is help them get what they want from carefully selected affiliate programs, and what better way to find what they want than carrying out surveys.
Make the connection with your subscribers and encourage interaction both ways which will allow you to ask them very specific questions about how you can help them. It is most beneficial to your email marketing business if you go above and beyond the call of duty in providing for your list, go that extra step and you will be rewarded.
Right from the first e-mail you should prepare your subscribers for what they can expect from you, in a sense you are "training" them (for want of a better word). But what you do right from the start, your subscribers will come to expect from you and this will often decide your success or lack of if you make major mistakes.
Be honest, open and give them what they want. If you survey your list and the majority of them tell you what they need, you will have a good idea of what to look for when choosing which products to promote.
A list of buyers who have very closely related interests will out perform a list of people with a wide variety of interests every single time. Knowing what you lists want and giving it to them is a sure fire way of turning good profits.
The number one way to get the results you desire from your list of subscribers is help them get what they want from carefully selected affiliate programs, and what better way to find what they want than carrying out surveys.
Make the connection with your subscribers and encourage interaction both ways which will allow you to ask them very specific questions about how you can help them. It is most beneficial to your email marketing business if you go above and beyond the call of duty in providing for your list, go that extra step and you will be rewarded.
Right from the first e-mail you should prepare your subscribers for what they can expect from you, in a sense you are "training" them (for want of a better word). But what you do right from the start, your subscribers will come to expect from you and this will often decide your success or lack of if you make major mistakes.
Be honest, open and give them what they want. If you survey your list and the majority of them tell you what they need, you will have a good idea of what to look for when choosing which products to promote.
A list of buyers who have very closely related interests will out perform a list of people with a wide variety of interests every single time. Knowing what you lists want and giving it to them is a sure fire way of turning good profits.
My Marketing Blog Madness....
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- Teddi14 Teddi14 Dec 29, 2008 @ 9:26 pm
- Interesting lens. Brutal...I was really looking for more tips :-( Btw, I found this lens doing a search on Twitter. I have a lens about how to get your lens noticed I hope you visit.
More Goodies From Amazon....
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Amazon Price: $18.00 (as of 11/14/2009)
Permission Based E-mail Marketing
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Permission Marketing
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