What Is A Viral Video?
The term viral video refers to video clip content which gains widespread popularity through the process of Internet sharing, typically through email or IM messages, blogs and other media sharing websites. Viral videos are often humorous in nature and may range from televised comedy sketches such as Saturday Night Live's Lazy Sunday to unintentionally released amateur video clips like Star Wars kid, the Numa Numa song, The Dancing Cadet, and The Evolution of Dance.
With the proliferation of camera phones, many videos are being shot by amateurs on these devices. The availability of cheap video editing and publishing tools allows video shot on mobile phones to be edited and distributed virally both on the web by email and between phones by Bluetooth. These consumer-shot videos are typically non-commercial videos intended for viewing by friends or family.
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While the viral video phenomenon has occurred in a largely unstructured manner, a number of organizations are attempting to find marketing strategies that rely on the distribution of viral video, with mixed results.
Companies such as Kodak, Trojan and Ford are a few of the initiators of this new trend. Humor, wit, and creativity, combined with the randomness of "word of mouth" distribution, causes huge amounts of people to distribute a video among friends, co-workers, colleagues and reach masses of random users that are exposed to a video which promotes a brand. Small companies have found that viral videos can provide a tremendous "bang for the buck" in many cases. A famous example is the "Hiring the Right Person" video created by California recruiting firm Accolo, which parodied the Paris Hilton Carl's Jr. ad. In this case, the ad garnered so much attention that it even ended up on traditional media news reports and other non-internet venues. Marketing firms have flourished from this form of distribution and now dedicate specifically to the creation of viral video.
YouTube now shares revenues with certain users who generate enough hits that their video may be considered viral and therefore economically valuable.
Ikea announced a contest with a prize for the most innovative video for making a bed. On the same note, Coke, who rejected any involvement related to the creativity of two individuals who created "The Diet Coke and Mentos experiment", rethought its move and decided to capitalize on the video's popularity with a YouTube contest. Coke turned Coke.com into its own site for consumer-generated media.
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While the viral video phenomenon has occurred in a largely unstructured manner, a number of organizations are attempting to find marketing strategies that rely on the distribution of viral video, with mixed results.
Companies such as Kodak, Trojan and Ford are a few of the initiators of this new trend. Humor, wit, and creativity, combined with the randomness of "word of mouth" distribution, causes huge amounts of people to distribute a video among friends, co-workers, colleagues and reach masses of random users that are exposed to a video which promotes a brand. Small companies have found that viral videos can provide a tremendous "bang for the buck" in many cases. A famous example is the "Hiring the Right Person" video created by California recruiting firm Accolo, which parodied the Paris Hilton Carl's Jr. ad. In this case, the ad garnered so much attention that it even ended up on traditional media news reports and other non-internet venues. Marketing firms have flourished from this form of distribution and now dedicate specifically to the creation of viral video.
YouTube now shares revenues with certain users who generate enough hits that their video may be considered viral and therefore economically valuable.
Ikea announced a contest with a prize for the most innovative video for making a bed. On the same note, Coke, who rejected any involvement related to the creativity of two individuals who created "The Diet Coke and Mentos experiment", rethought its move and decided to capitalize on the video's popularity with a YouTube contest. Coke turned Coke.com into its own site for consumer-generated media.
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Great Top Viral Videos stuff on eBay
Top Viral Videos Buzz
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- Viral Video Chart - Top 20 Viral Videos
- Chart of the most popular viral videos on the world wide interweb. The hottest stuff from YouTube, MySpace, Google, Metacafe, Daily Motion and Break.com
- Most viral video of all time - Countdown with Keith Olbermann - MSNBC.com
- Check out the top 10 most viral videos of all time.
- The Secret Strategies Behind Many “Viral” Videos
- Update: Dan has a follow up to this post, here. This guest post was written by Dan Ackerman Greenberg, co-founder of viral ...
- Viral Video - TVWeek
- If it's the hottest of the hot in viral video, you'll find it here. TelevisionWeek does it by the numbers, tracking down the most-played clips on the most popular video Web sites* and posting them here daily
- PC World - Greatest Hits of Viral Video
- From crooning politicians to a grocery store manager who can crush windpipes with his mind, these are the greatest hits of the YouTube Age.
- Can Viral Video Clips Drive Targeted Traffic?
- At MarketingExperiments.Com, researchers test marketing programs to see if they really work. The site features unbiased data on: pay search engines, free-for-all link programs, ezines, web awards, free classifieds, affiliate programs, banner ads, or web cards, email promo.
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I've been surfing for 20 yrs now.I've a background in Telecom and I/T. For the last 6 yrs.I've been an affiliate marketer,author,info...
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