Top Google ranking factors

Keywords in title

Keywords inside title tag of page11 points

Keywords in domain name

7 points

Anchor text of inbound links

Keywords in text of the links to the site from oth more...5 points

Keywords in text of the links to the site from other sites (backlinks)5 points

Keywords in heading tags

Keywords in <h1> <h2> more...5 points

Keywords in <h1> <h2> ...5 points

Keywords in URL

4 points

Anchor text from within the site

Keywords in text of links from within the site its more...3 points

Keywords in text of links from within the site itself (internal linking)3 points

Internal links

A good internal linking structure is very importan more...3 points

A good internal linking structure is very important3 points

Keywords in Alt attribute of images

2 points

Relevance of external links

Topic of backlinks is same/similar to the site's t more...2 points

Topic of backlinks is same/similar to the site's topic ?2 points

Keywords in body

1 point

Keywords in bold tag

Keywords in <b> tag1 point

PageRank of site

1 point

Outgoing link text

The text on the sites outbound links1 point

Contextual links

The use of contextual links, that are within the b more...1 point

The use of contextual links, that are within the body and text of the site, containing link text relevant to the topic, linking internally and externally.1 point

Click through rate and Bounce rate

Google does measure the clickthrough rates and bou more...1 point

Google does measure the clickthrough rates and bounce rates of individual listings.1 point

Keywords in Meta Keywords

0 points

Keywords in Meta description

0 points

Visitors to site

Frequency and amount of people on site as measured more...0 points

Frequency and amount of people on site as measured by Alexa and other means0 points

Server is Often Inaccessible to Bots

6 points

Excessive use of javascript

5 points

Flash only page

4 points

External links from spam sites

3 points

Duplicate content

2 points

Backlinks from link farms

2 points

Invisible text

2 points

Outlinks to bad/spam sites

1 point

Use of frames

1 point

Affiliate site

0 points

Keyword stuffing

Too many keywords in pages0 points