The Top 10 Promotional Gifts People Keep on Thier Desk

In a National survey carried by Source-e, April 2007, 92% of respondents said promotional merchandise increases awareness. Within that:
- 83% would keep promotional items for themselves
- 14% would pass it to a colleague
- 3% would give it to a family member

Other findings were:
- more women than men are able to recall company names of promotional merchandise on their desks
- Top 3 reasons why people keep promotional items
1) Usefulness (89%)
2) Memories
3) Value of item

The top 10 items were:
1. Pens
2. Calendars
3. Mousemat
4. Post-it notes
5. Mug
6. Pencils
7. Desk pad
8. Calculator
9. Diary
10. Notebook

So you should now be confident that promo items work, you now have to understand what works best for you and your brand/product. There is no general rule for this just my advise that you speak with your professional merchandise distributor - their main focus will be to understand your message and what are you trying to communicate, with budgeting information they should then be able to best advise how to do this.

Good luck with your promotions, if you are looking for more ideas and tipos you can stop by my blog for more tips and advise at http://blogspot.promo2u.com/