Why do people buy Promotional Merchandise?
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l Because Promotional Merchandise
REALLY WORKS!
· 92% believe branded promotional merchandise increases company brand awareness
· 76% say they can name a brand or company/organisation featured on a promotional merchandise on their desk without having to look for confirmation
· Over half (52%) purchased from companies branded on a Promotional merchandise
on their desk
· 82% would keep an item they were given than give it away
REALLY WORKS!
· 92% believe branded promotional merchandise increases company brand awareness
· 76% say they can name a brand or company/organisation featured on a promotional merchandise on their desk without having to look for confirmation
· Over half (52%) purchased from companies branded on a Promotional merchandise
on their desk
· 82% would keep an item they were given than give it away
To visit or our main website and see what its all about click this link http://www.promo2u.com
or email your comments to info@promo2u.com
Advertising Marketing and PR News
Less is more can be a great way to strengthen your brand but knowledge is power and keeping up to date with a good supplier or industry buying guide is a great way to gain specific knowledge.
Fetching RSS feed... please stand bySo what works best for promotional merchandise?
What are the top 10 promo gifts people keep on thier desks
In a National survey carried by Source-e, April 2007, 92% of respondents said promotional merchandise increases awareness. Within that:- 83% would keep promotional items for themselves
- 14% would pass it to a colleague
- 3% would give it to a family member
Other findings were:
- more women than men are able to recall company names of promotional merchandise on their desks
- Top 3 reasons why people keep promotional items
1) Usefulness (89%)
2) Memories
3) Value of item
The top 10 items were:
1. Pens
2. Calendars
3. Mousemat
4. Post-it notes
5. Mug
6. Pencils
7. Desk pad
8. Calculator
9. Diary
10. Notebook
So you should now be confident that promo items work, you now have to understand what works best for you and your brand/product. There is no general rule for this just my advise that you speak with your professional merchandise distributor - their main focus will be to understand your message and what are you trying to communicate, with budgeting information they should then be able to best advise how to do this.
Good luck with your promotions, if you are looking for more ideas and tipos you can stop by my blog for more tips and advise at http://blogspot.promo2u.com/
What are the Top 10 Promotional Gifts
Let me know your experiences good and bad!!!
by Promo2u
Print and Promotional Merchandise Guru with 25 years experience happy to offer advise
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