Try these trade show tips for successful displays, powerful booth graphics, secret savings on used booths, and more. Learn what to be prepared for, how to cut deals, and how to protect yourself from trade show scams.
Trade Show Display Tips
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You can avoid incurring extra fees when you exhibit in a trade show by ensuring that you don't miss any of the deadlines related to registering and exhibiting.
Costs go up by a big percentage after the registration and payment deadlines pass, so it's worthwhile to submit your application as early as possible - and to keep good files on each trade show you'll be participating in.
For every event you're involved in, mark all dates and deadlines prominently on your calendar.
Costs go up by a big percentage after the registration and payment deadlines pass, so it's worthwhile to submit your application as early as possible - and to keep good files on each trade show you'll be participating in.
For every event you're involved in, mark all dates and deadlines prominently on your calendar.
Your Pop Up Exhibit: An Effective Display on a Budget
- Pop Up Exhibits for Trade Show Success
- Pop up exhibits form the backdrops of trade show booths. But they can do so much more than just provide a back wall.
- What is a Pop Up Booth?
- A well-engineered pop up trade show booth is designed to be lightweight, quick for one person to assemble and disassemble, and compact to carry or ship in a single case. It's the best choice for maximum display on a small budget.
- Budgeting for a Pop Up Trade Show Booth
- A pop up exhibit requires a much smaller budget than a custom trade show booth. Its light-duty construction, simplicity, and lightweight portability eliminate the need for the expenses of transportation, drayage, and labor for booth setup.
Big Trade Show Orders
Check references carefully to avoid being scammed on a big order.
Although receiving a really big order at a trade show can be exciting, you may want to check with other wholesalers to see whether the company that placed the order has a history of paying promptly and in full.
Unfortunately, new exhibitors at trade shows are a frequent target for scammers who place a large order and disappear after receiving it, without paying the big bill they owe the supplier.
Of course, large orders can also be perfectly legitimate; so protect your business by exercising caution and checking the company's references carefully.
Also, sometimes Googling the name of the company or the individual who placed the order can turn up some revealing information.
Unfortunately, new exhibitors at trade shows are a frequent target for scammers who place a large order and disappear after receiving it, without paying the big bill they owe the supplier.
Of course, large orders can also be perfectly legitimate; so protect your business by exercising caution and checking the company's references carefully.
Also, sometimes Googling the name of the company or the individual who placed the order can turn up some revealing information.
Tips for Trade Show Booth Graphics
- Effective Trade Show Graphics on the Cheap
- Trade show display graphics can be suited to a small budget more easily than you might think. An effective combination of writing, design, artwork, and printing can be achieved without spending big bucks if you approach this part of your exhibit creatively.
- Tips for Powerful Trade Show Booth Graphics
- Your graphics are the single most powerful aspect of your exhibit. Here tips for creating and using effective images to promote your booth and your business.
- Graphics for Rented Trade Show Displays
- Ways to customize a rented trade show booth, including the use of professional graphics.
Use Trade Shows to Test and Refine New Products
You can use trade shows to test and refine your new product concepts without spending any money on fully producing them in quantity.
Bring a sample or two of a new product to a show, and get customers' feedback on it.
If it's a hit, go ahead and take orders for the item and schedule delivery dates that will allow for your production time.
If the item needs to be reworked to incorporate customers' suggestions - or if it doesn't generate the interest you hoped - it's easy to alter or completely scrap the idea without losing money on production.
Bring a sample or two of a new product to a show, and get customers' feedback on it.
If it's a hit, go ahead and take orders for the item and schedule delivery dates that will allow for your production time.
If the item needs to be reworked to incorporate customers' suggestions - or if it doesn't generate the interest you hoped - it's easy to alter or completely scrap the idea without losing money on production.
Tips for Table Top Trade Show Displays
- A Multi-Tasking Table Top Display
- How a table top trade show display can serve several purposes at once.
- Powerful Table Top Trade Show Displays
- Make your table top display pack a punch for its compact size.
Recommended Trade Show Books
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Be Prepared to Cut Deals with Sales Reps at a Trade Show
Your trade show booth may be approached by independent sales reps looking for lines to represent.
Sales representatives often scour trade shows in search of promising new products and vendors to represent.
If you're interested in selling your products through a sales rep, consider ahead of time what commission you would be able to pay a rep and still be able to meet your expenses and turn a profit.
With that information in mind, you'll be prepared to have a productive meeting with a sales rep during or after the trade show.
Sales representatives often scour trade shows in search of promising new products and vendors to represent.
If you're interested in selling your products through a sales rep, consider ahead of time what commission you would be able to pay a rep and still be able to meet your expenses and turn a profit.
With that information in mind, you'll be prepared to have a productive meeting with a sales rep during or after the trade show.
Are Custom Trade Show Exhibits Worth the Expense?
- Tips for Custom Trade Show Exhibits
- Custom trade show exhibits are unique booth displays that are designed for a specific client. See what goes on in the design process.
- Custom Exhibit Concepts
- How to brainstorm the ideal concept for your custom trade show booth.
- Tips for Custom Trade Show Exhibit Rentals
- How about renting a custom trade show exhibit instead of buying it? Here's what you should consider before taking this step.
Trade Show Packing Tip
When getting ready to travel to a trade show, pack your displays and booth items with quick setup in mind.
The things you'll need first for setting up your booth should be on the top when you open your boxes. At the bottom of your boxes should be the last things you'll need for setting up.
The things you'll need first for setting up your booth should be on the top when you open your boxes. At the bottom of your boxes should be the last things you'll need for setting up.
Tips for Used Trade Show Booths
- A Used Trade Show Display Can be a Good Investment
- How to find a good trade show booth at a good price.
- Refurbishing Used Trade Show Displays
- How to refurbish used trade show displays to keep them looking new. The three levels of exhibit refurbishing - touch up, re-skin, and rebuild.
- Looking Good with a Used Trade Show Exhibit
- How to choose the best used exhibit for your needs, and how to make it last.
Design Your Trade Show Booth for Accessible Information
Set up your trade show display with "easy information" in mind.
Information your potential customers may want to know should be easy for them to find intuitively at your booth, if you're busy with another customer.
You can use signs and literature with clear, visible headlines to answer frequently asked questions about your minimum orders, pricing, shipping, etc.
If customers have to wait for you to answer their questions and can't easily find the information they need, they'll move quickly on to the next booth.
Information your potential customers may want to know should be easy for them to find intuitively at your booth, if you're busy with another customer.
You can use signs and literature with clear, visible headlines to answer frequently asked questions about your minimum orders, pricing, shipping, etc.
If customers have to wait for you to answer their questions and can't easily find the information they need, they'll move quickly on to the next booth.
Jewelry Show Display Tips
Fetching RSS feed... please stand byMore Trade Show Information
Trade Show Booth Display Tips - Arm yourself with a these trade show insider secrets. You'll spend a fraction of what your booth neighbors are paying for everything, and wind up having a far more profitable show.
Trade Show Tips - Ideas and solutions for nearly every aspect of exhibiting, including displays, booth design, budgeting for a show, choosing the right shows for you, standing out from the crowd, signs, banners, getting leads, literature, and more.
Trade Show Exhibitors' Association - Organization for exhibit and event marketing professionals.
Trade Show Tips - Ideas and solutions for nearly every aspect of exhibiting, including displays, booth design, budgeting for a show, choosing the right shows for you, standing out from the crowd, signs, banners, getting leads, literature, and more.
Trade Show Exhibitors' Association - Organization for exhibit and event marketing professionals.
by Rena-Klingenberg
Welcome! I'm jewelry artist Rena Klingenberg. Since 2003 I've been publishing Home Jewelry Business Success Tips - the business guide for jewelry ar... (more)







